Chieh-Yu Hsiao
Digital Marketing Executive / Graphic designer at TAI-SAW Technology- Claim this Profile
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Bio
Experience
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Digital Marketing Executive / Graphic designer
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Dec 2022 - Present
- Developed and executed paid marketing campaigns across Google Ads, Facebook, and LinkedIn with a monthly budget of $1200. - Analyzed our paid marketing funnels and leveraged the data to make incremental improvements to our conversion rates. - To assist the sales team in acquiring more customers, I established an in-house knowledge base of marketing content that they could utilize. - Through rigorous A/B testing, I successfully increased the conversion rates of our marketing landing pages across the entire company. - Designed top-of-funnel marketing assets, including infographics, posters, flyers, videos and newsletters to boost interest and brand awareness. - By automating our marketing KPI reporting using Google Analytics and Google Sheets, I was able to save approximately 6 hours of manual work each week. Show less
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Freelancer
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Software Development
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1 - 100 Employee
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Design and digital marketing
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Jan 2022 - Present
- Used computer editing equipment and a host of creative techniques to achieve desired layout and style- Created the full social content for tight turnarounds - Assisted the marketing team with implementing the social media and marketing strategies- Engaged in research to develop new photographic procedure and materials- Created new logo using Adobe Illustrator used as the central piece of graphic design on social media
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Creative specialist & Video editor
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Apr 2022 - Sep 2022
- Assisted in physical filming with YouTuber - Assisted in taking the products’ and editing the post-production- Oversee all technical aspects of video recording and editing to ensure the capture of studio-quality- Transformed over 25 minutes of raw footage into 5 minutes of finished, receiving 100% positive client feedback- Supported to translate the voiceover and subtitles from English to Chinese
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Taiwan
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Taiwan
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Computer and Network Security
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Gallery Intern
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Mar 2023 - May 2023
- Organised art events with various industries by carefully planning budgets, coordinating project contents, and communicating with artists. - Proposed effective layouts for events and efficiently coordinated staff management, event logistics, and internal/external communication functions throughout the entire event life cycle. - Working collaboratively with a team of 5 members and operated multiple projects simultaneously to ensure their success. - As the tour guide, lead visitors through the gallery, highlighting key exhibits and promoting an enriching gallery experience. - Addressed and resolved any visitor service issues that arose, always aiming for the best possible outcome for both the visitor and the gallery. Show less
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Imagine Mobile
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Creative account manager
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Jul 2022 - Aug 2022
- Collaborated with other creative professionals and the marketing team to devise the overall video brand messaging strategy and to ensure adherence to the company’s brand guidelines - Coordinated and managed the post production workflow for an international tech day, dealing with clients across multiple time zones - Used a wide range of editing styles to meet the various needs and diverse of clients - Translated the project and subtitles from Chinese to English - Maintained serious focus and met strict deadlines with ease Show less
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OUKA
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IT Services and IT Consulting
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Design Intern
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Oct 2021 - Dec 2021
- Worked various department members to meet their film editing needs and converted raw footages into final products - Edit and pre-edit images to ensure they are high quality and properly color corrected - Led and developed the entire post-production to hit daily posts - Researching customers’ needs and target audience to develop accurate profile - Received recognition from multiple magazines and social media for outstanding work - Assisted graphic designer and e-commerce team to ensure copy is correct in all materials on Shopify and website - Delivered the exceptional level of the service of each customer by listening to the concerns - Created attractive product displays to enhance customer experience and boost sales Show less
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Curator
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Sep 2020 - Jan 2021
- The theme was that artists did practices with Artificial Intelligence and Virtual Reality - Searched international young artists and analysed their art practices - Researched other curators’ projects and found the galleries - Read the methodology of curating contemporary art and wrote the exhibition project - The theme was that artists did practices with Artificial Intelligence and Virtual Reality - Searched international young artists and analysed their art practices - Researched other curators’ projects and found the galleries - Read the methodology of curating contemporary art and wrote the exhibition project
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Mural Painting
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Jul 2019 - Jun 2020
- Developed mural concepts with building owners to provide several ideas and sketches in order to meet their needs - Made plans and gathered materials to consider many factors during the process - Set schedules to ensure the project is completed on time - Developed mural concepts with building owners to provide several ideas and sketches in order to meet their needs - Made plans and gathered materials to consider many factors during the process - Set schedules to ensure the project is completed on time
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新北市政府 New Taipei City Government
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Taiwan
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Government Administration
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1 - 100 Employee
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Gallery Volunteer
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Feb 2020 - May 2020
- Led tours around the gallery and highlights to promote enriching gallery experience- Addressed visitor service issues and resolved each situation to enable optimum outcome for visitor and gallery- Dealt with incoming and outgoing works of artworks to ensure safety and punctuality of shipments- Supported the designers to create artworks’ labels and printing layouts of events- Managed the gallery’s social media such as posting the upcoming events
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Curator
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Mar 2020 - Apr 2020
- Discussed with eight artists about their ideas of exhibition- Communicated with designers about the posters and invitation cards- Found the galleries and contacted with the offices- Set the schedules for artists and wrote the exhibition plan- Named of exhibition "Immersion · Transmutation - The Expansion of Sculpture"
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Design Internship
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Jul 2018 - Aug 2018
- Assisted in making action figures for marketing and advertising promotional activities - Assisted in designing the creation of animation elements for interactive prototypes that helped evolve design concepts - Communicated with leaders about my creative thoughts of design the figures via clay - Assisted in making action figures for marketing and advertising promotional activities - Assisted in designing the creation of animation elements for interactive prototypes that helped evolve design concepts - Communicated with leaders about my creative thoughts of design the figures via clay
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Education
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Birmingham City University
Master of Arts - MA, Art and Design - Interdisciplinary Practice -
National Taiwan university of art
Bachelor of Arts - BA, Sculpture