International Project Manager

• Sep 2022 - Present

Project Lead

• Sep 2018 - Aug 2022

Lead product development optimizations, expertly managing full project lifecycles of more than 90 new developments, including Trader Joe Personal Cleansing Products, Unilever Men’s Degree Products, EO Hand Sanitizer Lines, OGEE Skincare Lines, and multiple other brands. Design and implement product development timelines, leading cross-functional teams across R&D, suppliers, purchasing, and sales. Spearhead all financial decisions, utilizing data-driven insights from cost analysis to provide sustainable growth for products and company, achieving competitive prices for clients and higher profit margins for company. Supervise and coach four direct reports (Junior Project Coordinators) to manage overlapping projects with strict deadlines, employing exceptional leadership skills. ● Generated $4.5M sales within one fiscal year, steering cross-functional teams and taking an idea from initial prototype to a final product on time and in budget. ● Launched $500K worth of cosmetic product orders by identifying and securing sustainable/recyclable packaging, effectively negotiating with local and international suppliers. ● Effectively analyzed raw material data to improve quote within 6% to actual cost, enabling sales team to deliver more competitive prices to key clients. ● Initiated improvements to quotation, cost analysis, and vendor selection processes, leading to increased operational efficiency. ● Trained junior employees to leadership positions through effective coaching and mentoring.

International Marketing Analyst

• Jun 2017 - Apr 2019

Defined robust data collection strategies, heading market research for Maruchan Ramen. Analyzed market trends, competitor data, as well as existing and potential customer metrics across East Europe and Latin America. Collaborated cross-functionally to develop actionable insights from raw data and presented ideas to upper management for consideration. ● Influenced positive change regarding price model, business development, and market recommendation. Defined robust data collection strategies, heading market research for Maruchan Ramen. Analyzed market trends, competitor data, as well as existing and potential customer metrics across East Europe and Latin America. Collaborated cross-functionally to develop actionable insights from raw data and presented ideas to upper management for consideration. ● Influenced positive change regarding price model, business development, and market recommendation.

Marketing & Social Media Intern

• Feb 2017 - Jun 2017

• Planned and executed social media and digital media strategy and assisted media creations. • Designed and developed Tender Loving Canines Assistance Dog’s 16 Annual Report. • Planned and executed social media and digital media strategy and assisted media creations. • Designed and developed Tender Loving Canines Assistance Dog’s 16 Annual Report.

Senior Media Exchange Executive

• Sep 2014 - Jun 2016

Developed roadmaps to expand brand presence for luxury market leader, Chanel, performing comprehensive case and data analysis on digital channel engagement. Fostered long-standing relationships with vendors and negotiated extensive, unprecedented coverage in four high-profile fashion magazines (Vogue, Marie Claire, Elle, and Bazaar). Utilized technical expertise to draft and execute new SEO (Search Engine Optimization) guidelines for Taiwanese market. ● Inspired brand stakeholders to increase social media budget spends by 20%, achieving significant brand growth among younger generations. ● Enhanced Chanel’s paid search performance, boosting brand’s share of voice from 50% to 80%. ● Resolved emergent budget issue by defining Standard Operating Procedures (SOPs) to simply paid search advertisement payment process. ● Fast-tracked accounts settlement efficiency through above-mentioned improvement initiative.

Media Sales Executive

• Jun 2013 - Sep 2014

Led in-depth cross platform data analysis to manage integrated media strategies of consumer electronics product lifecycle (Samsung S5 mobile phone). Cultivated profitable partnerships with leading media agencies, heightening new business opportunities from conglomerates such as BMW, P&G, and Airwaves. Steered R&D team to develop innovative product marketing strategies, including first interactive mobile banner in Taiwan for Heineken, winning pitch against competitors. ● Won 3 one-year contracts for Samsung’s mobile advertise campaign after introducing effective LBS (Location Based Service) and consumer behavior mapping systems to 3 large-scale shopping malls in Taiwan. ● Secured 90% of Samsung’s 2015 advertisement budget. ● Oversaw multiple projects with ease, displaying excellent time management and prioritization. ● Developed pipeline of top talent for organization through direct and indirect coaching.