Social Media and Digital Communication Manager

• Feb 2023 - Present

Communication and Social Media Specialist

• Apr 2022 - Jul 2022

As part of a creative consultancy agency, I was in charge of: - Managing a portfolio of clients (mainly in the fashion and luxury sectors) - Coordinating communication activities in terms of both social media and digital communication: creation of editorial plans, brochures, newsletters, social advertising campaigns - Analysing statistics and creating reports - Coordinating community activities - Coordinating special events and shootings As part of a creative consultancy agency, I was in charge of: - Managing a portfolio of clients (mainly in the fashion and luxury sectors) - Coordinating communication activities in terms of both social media and digital communication: creation of editorial plans, brochures, newsletters, social advertising campaigns - Analysing statistics and creating reports - Coordinating community activities - Coordinating special events and shootings

Junior Product Manager

• Nov 2021 - May 2022

- Definizione del briefing e contenuti di collezione - Analisi dei fashion trend - Gestione delle piattaforme di comunicazione e PR - Collaborazione nel presidio dell’avanzamento stilistico (scelta tessuti, passaggio schizzi, modelli di campionario) - Redazione delle press di ogni collezione e progetto speciale - Presentazione della collezione alla rete vendita worldwide - Definizione del briefing e contenuti di collezione - Analisi dei fashion trend - Gestione delle piattaforme di comunicazione e PR - Collaborazione nel presidio dell’avanzamento stilistico (scelta tessuti, passaggio schizzi, modelli di campionario) - Redazione delle press di ogni collezione e progetto speciale - Presentazione della collezione alla rete vendita worldwide

Junior Social Media & Digital Marketing Manager

• Mar 2021 - Feb 2022

As part of a dynamic start-up with a focus on promotional marketing, I was working for the Italian, Spanish and UK markets and was in charge of: - SEO strategy: improving the traffic on website and CMS Pages with SEO analysis (with SEMRush) - CMS Pages: editing and translating content with Wordpress - Blog and articles: creation and publication of content on the company's official blog as well as on several magazines - Social Media and Website: creation of content, analysis of social media performance, community management Show less

Event Project Manager

• Jan 2020 - Dec 2020

BIT (EM)POWER was the 6th edition of the BIT Event ( Business Innovation & Trends). This edition was aimed at promoting women empowerement, diversity and equal chances, focusing also on introducing the newest trends for what concerns technology in the fashion and luxury world. Tasks: - PR and scouting: researcing and reaching out to sponsors and speakers - Communication and Advertisment: creation of logo and mediakit for sponsors, social media marketing - Organisation of the physical event: venue, catering, schedule of the event, visual merchandising Show less

Social Media Marketing Intern

• May 2014 - Oct 2014

- Managed social media channels (Facebook, Instagram, Pinterest) - Content creation: both textual (posts, articles, blogs) and visual (Canva, Photoshop, InDesign) - Community Management: Facilitated the interaction with customers by responding to social media posts and comments, and managed community crisis - Social Media Performance Analysis (Google Analytics, Business Manager Facebook Insights, Instagram Insights) and creation of reports with Hootsuite - Influencers Marketing - Email Marketing and creation of Newsletters and Brochures (Stripo, Mailchimp) Show less