National Key Account Manager Switzerland

• Feb 2023 - Present

Export Sales Manager

• Feb 2019 - Feb 2023

Developed sales, identified new business opportunities, and increased the market shares of different premium wine brands, mainly in Europe, North America, and the Scandic regionAccomplishments:- Strategically planned, negotiated, executed, and delivered marketing & sales budgets and forecasts for the assigned brands and markets, with double-digit growth even in complex environmental contexts- Retained, maintained, and grown a portfolio of 100 existing customers- Developed new customers and opened new markets- Main point of contact for international partners and Key Accounts (such as Eataly Worldwide, Costco, SAQ, LCBO, BCLC, Systembolaget...), coordinating those wholesalers with the local distribution network, being their liaison with the internal team and training sales staff- Obtained new positionings and listings on both on and off-trade channels Show less

Global Marketing Manager

• Nov 2018 - Feb 2023

Built brand value and drove brand performances, by leading brand establishment and development in different international markets, balancing the brand’s history, heritage, and objectives with the local needs and cultural backgrounds of each different market.Accomplishments:- Benchmarked and analyzed competitors at worldwide level and on all channels - Set up of customized corporate marketing and communication plans, targeting both on and off-trade channels- Developed and executed promotional plans for brand/product launches, brand penetration, sales growth, customer acquisition, and retention program on foreign markets - Managed EU funds and budgets for promotion - Selected and coordinated international PR and communication agencies and directly managed international PR - Realized and participated in exclusive and impactful promotional events on international markets Show less

Marketing, PR and Communication Specialist

• Aug 2013 - Nov 2018

Implemented corporate communication strategies and promotional campaignsAccomplishments:- Developed multi-channel marketing & communication strategies, with overall responsibility on corporate identity - Managed several promotional campaigns on both traditional and new media (TV, newspapers, social media such as Facebook, Instagram, Twitter, YouTube, Google...) - Conducted deep analysis of potential strategic partners for company marketing and managed co-marketing sponsorships - Successfully managed public relations with media and journalists Show less

Social media and web marketing specialist

• Feb 2013 - Aug 2013

Creation and implementation of corporate promotional campaigns on Facebook, Twitter and InstagramManagement of corporate websites

Branch Clerk

• May 2012 - Feb 2013

- OTC transactions - Insurance - Personal loans - Customer service - OTC transactions - Insurance - Personal loans - Customer service