Sommelier

• Jan 2023 - Present

Head of Corporate Communication and Marketing

• Aug 2020 - Present

Marketing and Communication Manager

• Jan 2020 - Jul 2020

Luxury Living Group designs, manufactures and distributes high-end Made in Italy furniture for international luxury brands such as Dolce&Gabbana, Versace, Bentley Motors, Bugatti, Trussardi.Leading the marketing and communication department. Responsible for:- Creating and implementing plans to increase brand awareness and market share- Collaborating with style departments to develop and implement strategies and actions to increase sales for each brand- Keeping proficient relationships with licensors to ensure communication content is compliant with brands’ requirements - Marketing and Communication strategies to launch new collections- Leader for the digital project to present 2020 collections, to replace Salone del Mobile.Milano fair (cancelled due to COVID-19)- Supervising social media strategy, website updates, SEO optimization and PR plans- Supporting retailers network with branding guidelines and marketing/business communications - Coordinating with and managing agency partners- Conducting market research- Collaborating with creative team to produce effective promotional material Show less

Marketing Manager

• Jul 2019 - Dec 2019

Responsible for leading and developing the Marketing Strategy of all the Luxury Living Group’s high-end brands, and managing the implementation of retailer marketing/communication programs. • Strategic analysis to evaluate products positioning to realigne offering with identified customer needs• Monitor trends in consumer buying behaviors, and develop appropriate responses• Work closely with sales teams to improve retail presence• Implement branding guidelines for dealers and monitoring compliance to licensors’ brand values and standards in all marketing and communication • Set KPI’s and provide guidelines, assistance, and follow-ups for retail activations such as media plans, stores openings, and other events• Liaise with licensors for licensed brands• Development of training tools• Content creation (presentations, videos, etc.) Show less

EMEA Channel Marketing Manager

• 2014 - Jun 2019

Design, execution and measurement of integrated channel marketing campaigns to raise pipeline and business• Managing marketing initiatives and MDF for EMEA VAR ecosystem (+100 Platinum, Gold, Silver partners)• Increased channel marketing pipeline (deal registration) by 105% and revenue by 35%, in 2018• Proactively working with VAR partners to implement successful multi-channel campaigns (content syndication, telemarketing, online ads, product trial, events, tradeshows, etc.) and KPIs• ROI analysis• Administration and allocation of a $1M annual MDF budget for the designing and execution of comprehensive BMC and partners’ marketing plans, to drive new business• Selling sponsorship packages and logistics support for global event series “BMC Exchange” (+30 sponsors and +2000 attendees)• Planning and Execution of the yearly BMC Partner Forum (+300 attendees) in EMEA and North America• Managing North America/Federal Partners and Marketing Programs in 2017• Human resource management Show less

Americas Lead Channel Marketing Manager

• 2015 - 2016

EMEA and APAC Lead Channel Marketing Manager

• 2014 - 2015

Italy and Central Eastern Europe Sr. Field Marketing Manager

• 2006 - 2014

Working closely with sales management to design and implement regional marketing plans to accelerate pipeline and improving sales.• Responsible for budget, planning and execution of Field Marketing Programs in Italy and Central Eastern Europe • Regional lead generation activities (events, tradeshows, EM/DM campaigns, telemarketing, etc.) to support targeted sales objectives and increase brand awareness • Liaised with Corporate to adapt global campaigns to local market’s needs• Worked with local partners to create and implement co-marketing plans, including MDF management• Experience in engagement/coordination of ISD reps to implement lead generation campaigns• Managed third-party PR agency to execute PR activities and increase overall BMC market awareness • Human resources management• Admin & Financial tasks: engagement of suppliers; invoices control; financial reports analysis, etc.• Experience on long term marketing projects for France and Middle East Show less

Marketing Specialist

• Apr 2005 - Sep 2005

• Go to Market strategy to launch a new business intelligence software • Content management (whitepapers, mailing/e-mailing, newsletter, etc.) • Web Site management • Event management • Go to Market strategy to launch a new business intelligence software • Content management (whitepapers, mailing/e-mailing, newsletter, etc.) • Web Site management • Event management

Account Manager

• Jun 2004 - Nov 2004

Recruitment Agency. Responsible for direct sales Recruitment Agency. Responsible for direct sales

Event Specialist Internship

• 2000 - 2000