Chia Yi Wu
Sr. Art/Design Director & UX/UI Designer at ELA Advertising- Claim this Profile
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Bio
Rachael Morello
As a partner, leader, and designer, Chia is one of the most exceptional creatives I have ever had the honor of working with. Her dedication to her craft, ability to solve complex creative problems, and eye for detail make her a vital member to any team. From research to strategy, design and development, Chia is a unicorn in the sense that she truly does it all, and does it all beautifully. As a UX/UI expert with years of experience as an art director, she is able to combine those skills to build holistic creative solutions that keep both the brand and end consumer in mind. She is never one to shy away from difficult, obscure requests, and thrives when faced with those challenges. She is an incredibly thoughtful and patient teacher, able to impart wisdom on the entire team in addition to those she mentors. I am thankful for the opportunity to have collaborated with Chia during our time at ELA. She is inspiring, organized, and always keeping the team laughing; truly one of a kind. Would recommend her for any/all design roles or projects!
Cyd Castillo
Chia's expert knowledge of intuitive design never seized to amaze me! During our time together at ELA, I had the pleasure to collaborate with her and produce stellar work due to her excellent command of UX/UI principles, solid track record in the digital landscape and a truly deep understanding of web technologies which made our collective efforts as digital design director and product manager so smooth and seamless. Her sharp eye to details and attuned sense of user interactions have steadily resulted in achieving established KPIs and contributed to business growth!
Carlos Musquez
I had the privilege of working with and managing Chia for 6 years. Chia is one of the most incredible designers I have ever worked with. Meticulous in every detail. Exacting in her approach. Everything she lead was incredibly beautiful and made you just want to visually devour it. But her talent goes far beyond the physicality of design. Chia is phenomenal at UX/UI. One of those design director level artists who quickly learned how to apply her skills to the digital space. Chia loves to solve user interaction problems through design and she demonstrated this daily. Chia quickly became my go to for all things digital. She's lead the reimagining of the WDBLACK.COM web experience that took that brand to entirely new level based on gamer profiles and product sorting. Chia also was lead on all the Starbucks work integrating into their visual language, CMS and business objectives. Always delivering far beyond the brief and bringing new ways to keep their digital communications fresh. Both from a B2B and B2C proposition. But these project pale in comparison to the massive undertaking of completely revamping the THERMADOR.COM global site. Chia was the lead UX/UI designer who worked closely with the global BSH team to redesign and relaunch the global site as you see it today. I would highly recommend Chia for any design and/or digital work. She is an incredible creative partner who always delivers at the highest level. Her passion and care for every project can be felt in every pixel.
Rachael Morello
As a partner, leader, and designer, Chia is one of the most exceptional creatives I have ever had the honor of working with. Her dedication to her craft, ability to solve complex creative problems, and eye for detail make her a vital member to any team. From research to strategy, design and development, Chia is a unicorn in the sense that she truly does it all, and does it all beautifully. As a UX/UI expert with years of experience as an art director, she is able to combine those skills to build holistic creative solutions that keep both the brand and end consumer in mind. She is never one to shy away from difficult, obscure requests, and thrives when faced with those challenges. She is an incredibly thoughtful and patient teacher, able to impart wisdom on the entire team in addition to those she mentors. I am thankful for the opportunity to have collaborated with Chia during our time at ELA. She is inspiring, organized, and always keeping the team laughing; truly one of a kind. Would recommend her for any/all design roles or projects!
Cyd Castillo
Chia's expert knowledge of intuitive design never seized to amaze me! During our time together at ELA, I had the pleasure to collaborate with her and produce stellar work due to her excellent command of UX/UI principles, solid track record in the digital landscape and a truly deep understanding of web technologies which made our collective efforts as digital design director and product manager so smooth and seamless. Her sharp eye to details and attuned sense of user interactions have steadily resulted in achieving established KPIs and contributed to business growth!
Carlos Musquez
I had the privilege of working with and managing Chia for 6 years. Chia is one of the most incredible designers I have ever worked with. Meticulous in every detail. Exacting in her approach. Everything she lead was incredibly beautiful and made you just want to visually devour it. But her talent goes far beyond the physicality of design. Chia is phenomenal at UX/UI. One of those design director level artists who quickly learned how to apply her skills to the digital space. Chia loves to solve user interaction problems through design and she demonstrated this daily. Chia quickly became my go to for all things digital. She's lead the reimagining of the WDBLACK.COM web experience that took that brand to entirely new level based on gamer profiles and product sorting. Chia also was lead on all the Starbucks work integrating into their visual language, CMS and business objectives. Always delivering far beyond the brief and bringing new ways to keep their digital communications fresh. Both from a B2B and B2C proposition. But these project pale in comparison to the massive undertaking of completely revamping the THERMADOR.COM global site. Chia was the lead UX/UI designer who worked closely with the global BSH team to redesign and relaunch the global site as you see it today. I would highly recommend Chia for any design and/or digital work. She is an incredible creative partner who always delivers at the highest level. Her passion and care for every project can be felt in every pixel.
Rachael Morello
As a partner, leader, and designer, Chia is one of the most exceptional creatives I have ever had the honor of working with. Her dedication to her craft, ability to solve complex creative problems, and eye for detail make her a vital member to any team. From research to strategy, design and development, Chia is a unicorn in the sense that she truly does it all, and does it all beautifully. As a UX/UI expert with years of experience as an art director, she is able to combine those skills to build holistic creative solutions that keep both the brand and end consumer in mind. She is never one to shy away from difficult, obscure requests, and thrives when faced with those challenges. She is an incredibly thoughtful and patient teacher, able to impart wisdom on the entire team in addition to those she mentors. I am thankful for the opportunity to have collaborated with Chia during our time at ELA. She is inspiring, organized, and always keeping the team laughing; truly one of a kind. Would recommend her for any/all design roles or projects!
Cyd Castillo
Chia's expert knowledge of intuitive design never seized to amaze me! During our time together at ELA, I had the pleasure to collaborate with her and produce stellar work due to her excellent command of UX/UI principles, solid track record in the digital landscape and a truly deep understanding of web technologies which made our collective efforts as digital design director and product manager so smooth and seamless. Her sharp eye to details and attuned sense of user interactions have steadily resulted in achieving established KPIs and contributed to business growth!
Carlos Musquez
I had the privilege of working with and managing Chia for 6 years. Chia is one of the most incredible designers I have ever worked with. Meticulous in every detail. Exacting in her approach. Everything she lead was incredibly beautiful and made you just want to visually devour it. But her talent goes far beyond the physicality of design. Chia is phenomenal at UX/UI. One of those design director level artists who quickly learned how to apply her skills to the digital space. Chia loves to solve user interaction problems through design and she demonstrated this daily. Chia quickly became my go to for all things digital. She's lead the reimagining of the WDBLACK.COM web experience that took that brand to entirely new level based on gamer profiles and product sorting. Chia also was lead on all the Starbucks work integrating into their visual language, CMS and business objectives. Always delivering far beyond the brief and bringing new ways to keep their digital communications fresh. Both from a B2B and B2C proposition. But these project pale in comparison to the massive undertaking of completely revamping the THERMADOR.COM global site. Chia was the lead UX/UI designer who worked closely with the global BSH team to redesign and relaunch the global site as you see it today. I would highly recommend Chia for any design and/or digital work. She is an incredible creative partner who always delivers at the highest level. Her passion and care for every project can be felt in every pixel.
Rachael Morello
As a partner, leader, and designer, Chia is one of the most exceptional creatives I have ever had the honor of working with. Her dedication to her craft, ability to solve complex creative problems, and eye for detail make her a vital member to any team. From research to strategy, design and development, Chia is a unicorn in the sense that she truly does it all, and does it all beautifully. As a UX/UI expert with years of experience as an art director, she is able to combine those skills to build holistic creative solutions that keep both the brand and end consumer in mind. She is never one to shy away from difficult, obscure requests, and thrives when faced with those challenges. She is an incredibly thoughtful and patient teacher, able to impart wisdom on the entire team in addition to those she mentors. I am thankful for the opportunity to have collaborated with Chia during our time at ELA. She is inspiring, organized, and always keeping the team laughing; truly one of a kind. Would recommend her for any/all design roles or projects!
Cyd Castillo
Chia's expert knowledge of intuitive design never seized to amaze me! During our time together at ELA, I had the pleasure to collaborate with her and produce stellar work due to her excellent command of UX/UI principles, solid track record in the digital landscape and a truly deep understanding of web technologies which made our collective efforts as digital design director and product manager so smooth and seamless. Her sharp eye to details and attuned sense of user interactions have steadily resulted in achieving established KPIs and contributed to business growth!
Carlos Musquez
I had the privilege of working with and managing Chia for 6 years. Chia is one of the most incredible designers I have ever worked with. Meticulous in every detail. Exacting in her approach. Everything she lead was incredibly beautiful and made you just want to visually devour it. But her talent goes far beyond the physicality of design. Chia is phenomenal at UX/UI. One of those design director level artists who quickly learned how to apply her skills to the digital space. Chia loves to solve user interaction problems through design and she demonstrated this daily. Chia quickly became my go to for all things digital. She's lead the reimagining of the WDBLACK.COM web experience that took that brand to entirely new level based on gamer profiles and product sorting. Chia also was lead on all the Starbucks work integrating into their visual language, CMS and business objectives. Always delivering far beyond the brief and bringing new ways to keep their digital communications fresh. Both from a B2B and B2C proposition. But these project pale in comparison to the massive undertaking of completely revamping the THERMADOR.COM global site. Chia was the lead UX/UI designer who worked closely with the global BSH team to redesign and relaunch the global site as you see it today. I would highly recommend Chia for any design and/or digital work. She is an incredible creative partner who always delivers at the highest level. Her passion and care for every project can be felt in every pixel.
Experience
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ELA Advertising
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United States
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Advertising Services
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1 - 100 Employee
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Sr. Art/Design Director & UX/UI Designer
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Jan 2017 - Present
As Sr. Art/Design Director & UX/UI Designer at ELA, I approached every brief with fresh eyes & avoided familiar solutions. I imagined new ways of bringing digital experiences to life through beautiful design, innovative interaction, and engaging content. → Developed visually stunning and intuitive designs that improved user engagement and satisfaction.→ Collaborated closely with cross-functional teams to optimize user experience, leading to increased business revenue.→ Simplified complex concepts and ensured accessibility, resulting in fewer user errors.→ Built trust and guided stakeholders throughout the design process, resulting in higher stakeholder satisfaction and confidence.→ Leveraged expertise in user-centered design processes and iterative design solutions to evolve and optimize solutions, leading to greater user adoption rates.→ Mentored and guided junior designers for professional development.→ Led the establishment and implementation of design processes that align with both client and internal needs, resulting in improved team efficiency and effectiveness.→ Advocated for user-centered design principles and practices.→ Worked closely with executive leadership to define and establish design vision and strategy, resulting in a stronger alignment of design with overall business objectives. Show less
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Senior Art Director
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Jan 2014 - Present
• Concept, design and execute simple design solutions that solve complex business challenges on my own. • Manage, collaborate, and create with designers & writers on concept development, creation and execution.• Interface with clients for input and presentations. • Supervise freelance artists, photographers, and developers for outsourced projects, monitoring project progression to ensure successful completion within budget.
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Boba&Vespa
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United States
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Consumer Goods
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Chief Creative Officer & Co-Founder of Boba&Vespa
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Jan 2016 - Aug 2021
→ Drove the creative vision and established the brand identity for Boba&Vespa, a sustainable pet product company that exclusively uses biodegradable materials and ingredients. → Designed eco-friendly pet products that are good for the pets, aesthetically pleasing, and environmentally conscious. → Launched a successful line of biodegradable pet products, which were well-received by customers who valued sustainability. → Committed to reducing the company's environmental impact through innovative and sustainable production processes. → Continuously driven to promote sustainable practices in the pet industry and beyond, using my experience at Boba&Vespa as inspiration to further reduce environmental impact through innovative and creative solutions. Show less
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Yuntek
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Fremont, California
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Freelance Package Designer
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Jun 2014 - Jan 2018
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TRAFFIK, Global Advertising Agency
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United States
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Advertising Services
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1 - 100 Employee
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Lead Visual Designer
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Mar 2009 - Mar 2014
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Mfactor Inc
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Advertising Services
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1 - 100 Employee
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Freelance Graphic Designer
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Jun 2009 - Sep 2009
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Red Chamber
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Los Angeles, California
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Freelance Graphic Designer
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2003 - 2004
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Education
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California State Polytechnic University-Pomona
Bachelor of Arts (B.A.), Graphic Design