Chia-Wei Ho

Brand Operations Manager at PressPlay
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Contact Information
us****@****om
(386) 825-5501
Location
Taipei, Taipei City, Taiwan, TW
Languages
  • Chinese Native or bilingual proficiency
  • English -

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Bio

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Credentials

  • Google Analytics (分析) 個人認證
    Google analytics
    May, 2022
    - Nov, 2024

Experience

  • PressPlay
    • Taiwan
    • E-learning
    • 1 - 100 Employee
    • Brand Operations Manager
      • Apr 2020 - Present

      ・Developed and positioning KOL’s personal brand ・Conducted competitor analysis and market trend evaluated to find out the suitable brand position and products. ・Products development including budget&profit control, pricing strategy and product launch plan. ・Coordinated vendors with clients' anticipation. ・Managed brand’s websites and social platform include copywriting ideas generated and marketing plans. ・Managed each product launch on time and responsible for team members job allocation. 【Key Achievements】 ・Established Selection Online store for YouTuber with 718K subscribers >> Total revenue over 10 million >> Increase per customer transaction by analyzed previous campaigns results and negotiate with vendors to put out the best product portfolio. ・Executed YouTuber who has 1 million subscribers collaboration with famous online women shoes brand with outcome over 7 thousand product sales (approximately 10 million sales performance). ・Currently work on a new brand establishment from brand positioning to product design. Show less

  • Wunderman Thompson
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Account Executive
      • Oct 2018 - Feb 2020

      ・Specific for JT International Singapore ・Organized each projects timeline and successfully achieved client requirements ・Coordinated with design team members for different projects and sometimes encouraged ideas development ・Negotiated with vendors especially for production timeline and quality control (familiar with POSM, shelf-talker and display cases design). ・Able to manage several complex projects in the same time and ensure project objectives are delivered on time ・Specific for JT International Singapore ・Organized each projects timeline and successfully achieved client requirements ・Coordinated with design team members for different projects and sometimes encouraged ideas development ・Negotiated with vendors especially for production timeline and quality control (familiar with POSM, shelf-talker and display cases design). ・Able to manage several complex projects in the same time and ensure project objectives are delivered on time

  • 91APP, Inc.
    • Taiwan
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Shops planning
      • Jan 2018 - Sep 2018

      ・Collaborated with account manager to resolve client needs ・Strengthened the abilities of understanding different client personality to offer specific requirements PM ・Successfully launched new products and website within 3 months ・Supervised products photography and hosted marketing schedule ・Enhanced my interpersonal skills from collaborated with different teams such as MKT team and vendors ・Collaborated with account manager to resolve client needs ・Strengthened the abilities of understanding different client personality to offer specific requirements PM ・Successfully launched new products and website within 3 months ・Supervised products photography and hosted marketing schedule ・Enhanced my interpersonal skills from collaborated with different teams such as MKT team and vendors

  • University of Leeds
    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Master Degree
      • Sep 2016 - Dec 2017

      Hello, I'm Chia-Wei major in International Marketing Management at Leeds University. Passionate in this field, l am great at time management, good at communication and corporate well in team work. I also interest in painting, photography and love great movies. Future career interest in branding and other field relate to marketing. Hello, I'm Chia-Wei major in International Marketing Management at Leeds University. Passionate in this field, l am great at time management, good at communication and corporate well in team work. I also interest in painting, photography and love great movies. Future career interest in branding and other field relate to marketing.

  • Quanzhou Viking Clothing Inc.
    • Taipei City, Taiwan
    • Brand Marketing
      • May 2015 - Aug 2016

      ・Accomplished brand logo design ・Analyzed brand positioning ・Accomplished brand logo design ・Analyzed brand positioning

Education

  • University of Leeds
    Master's degree, International Marketing Management
    2016 - 2017
  • Chinese Culture University
    Bachelor's degree, Mass communication
    2012 - 2016

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