Chia Wei Chang
Performance Consultant at LINE Taiwan Limited- Claim this Profile
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Chinese Native or bilingual proficiency
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English Full professional proficiency
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Bio
Experience
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LINE Taiwan Limited
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Taiwan
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Internet Publishing
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100 - 200 Employee
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Performance Consultant
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Jun 2021 - Present
・Achieve sales target by assisting key accounts in optimizing LINE Official Account and LINE Ads Platform performances, with campaign pre-plan strategy, post-analysis reports, and routine suggestions.・Accomplish cross-team cooperation projects such as KR webinar, Agency workshop, Online team LAP service, Smart Channel enhancement plan, and H&B industry report.
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Account Manager
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Mar 2020 - May 2021
・Quantified Beauty, CPG and F&B industry's ad account performance benchmark, providing customised digital ads optimisation strategy.・Instructed advertisers and agencies on utilising LINE Official Account and LINE Ads Platform cross-platform data for various campaign communication goals.・Delivered Beauty industry analysis report including media plan suggestions for Sales to pitch advertiser’s campaign budget on department annual promotion.・Assist Planner’s product optimisation by 1.feedback advertiser and market needs; 2.new product launch pilot; 3. collaborate industry showcase to lead new attempts.・Possessed knowledge and business solution in LINE Official Account, LINE Ads Platform, LINE POINT Ads, LINE TODAY display ads and sponsorships. Show less
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Account Executive
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Feb 2019 - Mar 2020
・Observed each quarter’s key focus display ad item’s performance and top client’s spending to assist supervisor planning next stage’s sales strategy.・Provided revenue data analysis and insights for PMP/AdX cooperation deal.・Executed daily tasks on advertiser’s campaign brief, ad execution, post-performance tracking and future suggestions.
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JAMIE WEI HUANG
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London, United Kingdom
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PR Specialist (intern for AW18 London Fashion Week)
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Feb 2018 - Feb 2018
・ Developed potential sponsors by delivering marketing resource exchange plans. ・ Acquired new customers through showroom promotion and by publishing show-related content on social media. ・ Developed potential sponsors by delivering marketing resource exchange plans. ・ Acquired new customers through showroom promotion and by publishing show-related content on social media.
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Costco Wholesale
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United States
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Retail
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700 & Above Employee
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Inventory Control Specialist
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Feb 2016 - Jun 2017
・Measured category performance and market trends by reviewing item sales periodically, to achieve quarterly sales targets. ・Developed seasonal products with vendors based on Taiwan customer demands for roadshows to reach sales objectives. Thereafter, reviewed roadshow performance for SKU replacement evaluation. ・Monitored real-time sales for 13 warehouses during SP events to control stock level within the company's turnover rate. ・Co-worked with vendors to optimize product ingredients and package design according to consumer behavior and market observation. Show less
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Shin Kong Mitsukoshi Department Store
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Taiwan
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Retail
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1 - 100 Employee
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Marketing
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Dec 2014 - Jul 2015
・ Maintained membership loyalty by delivering exclusive rewards to ensure repurchase rate, also collaborate with credit card companies to increase the average spending per customer. ・ Composed suitable marketing content to resonate with the target audience in seasonal promotions. In charge of Cosmetic festival and Father's day brochure project, collaborate with Sales and Design department on SP product selection and campaign planning to achieve 100% sales target. ・Initiated a gallery event based on the company’s transformation strategy, positioning Xin-Yi branch as a culturally-entertaining venue to attract young visitors. Show less
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Dehres Limited
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1F., No.327, Sec. 1, Dunhua S. Rd., Da’an Dist., Taipei City 106, Taiwan
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Design&Sales Assistant
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Sep 2013 - Sep 2014
・Re-designed customer’s jewellery based on the required budget and need. ・ Organised weekly and special event’s window display to increase visits. ・Re-designed customer’s jewellery based on the required budget and need. ・ Organised weekly and special event’s window display to increase visits.
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Education
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University of Westminster
Master of Arts - MA, Marketing Communication -
International Trade Institute, TAITRA
Digital marketing, International trading, Business strategy planning -
Fu Jen Catholic University
Bachelor's degree, Applied Art-Metal Work