Experience

Lotte Wellfood

• South Korea
• Consumer Goods
• 1 - 100 Employee

• Product Manager - Ice Cream

  • May 2022 - Present

  • Responsible for 0-1 business strategy development & execution of Lotte Japan Ice Cream consumer retail and B2B business (commercial use) by driving launches and long-term sales & profitability through market expansion - Management of Ice Cream brands include Soh, Coolish, Monao, Yukimi Daifuku, ZERO…etc, aiming for full channel distribution breakthrough by implementation of category market strategy through product launches (pricing, positioning, packaging, distribution) into Taiwan retail market (CVS, Costco, Hyper, Supermarket & HoReCa) • Accountable for P&L, business case development and commercial execution - Identify key business opportunities by developing & implementing strategies to drive brand & profit growth - Achieved objective of filling in white space by achieving 116.5% of yearly sales target, contributing from NPD launches and successful expansion into new channels (Supermarket, Hyper market, HoReCa) • Co-lead new project development & NPD implementation plan by working with cross-functions (Global Strategy, Global Marketing, Sales, Trade Marketing & Supply & Demand team) • Develop & execute communication strategies and marketing campaigns with agencies • Winner of 2022 Lotte Award (2nd place Lotte Value Award) out of 69 global applications – “Record-high sales and profits, 7-Eleven ice cream initiative in Taiwan" - Achieved breakthrough record high sales: YoY increase of NTD 19.8 million - Number of reach via SNS: Expanded recognition with over 550,000 people - Number of NPD launched: Record high introduction of 18 SKUs Show less



Farcent Enterprise Co Ltd

• Taiwan
• Manufacturing
• 1 - 100 Employee

• Assistant Brand Manager - Home Care

  • Apr 2021 - Apr 2022

  • New product development: development and deployment of consumer insights and product innovation (including packaging), cross-functional project leading (with research & development, procurement, supply chain) • Brand building & product marketing: - Innovation & renovation through managing brand marketing plan, new product launches/re-launches, building product & channel strategies with sales/trade marketing team - ATL planning and execution: responsible for product launch planning & execution by working with functional teams and externally by communicating campaign execution with design & media agencies Show less



LUXASIA

• Singapore
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Marketing Executive - Skincare (Sales & Marketing)

  • Aug 2020 - Mar 2021

  • ATL & BTL planning and execution: - Planning & execution of ATL&BTL marketing plans (in alignment with regional), including advertising, consumer promotion, new product launch, packaging and POSM development - Maximizing brand exposure and boosting brand awareness through social media & KOL relationship development & cooperating with media/design agencies - Trade marketing plan execution by connecting PCS channels and in charge of trade daily operations • Budget planning & control: - Responsible for A&P , work cross functionally to achieve objectives under budget and drive excellence in delivering of projects within timeline • Sales forecast & inventory control: - Assist in sales forecast to optimize brand investments and margins & sales reporting - Cross function co op with supply chain and finance team for stock forecast allocation and inventory control Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Marketing Assistant - Beauty & Personal Care

  • Nov 2018 - Aug 2020

  • Marketing support for new product launches & campaigns and on going executions & operations for brand building team in 10+ well known brands in total Beauty & Personal Care (Deo, Hair, Skin Care, Skin Cleansing) category to achieve results that are aligned with corporate and functional objectives. - Assist brand team on quarterly media communication & plans: collaboration communication with media agency for implementation of media campaign. - Assist to communicate & follow up with global brand development team regarding new product launches, responsible for roll out execution & operations. • Internal collaboration & assist in leading network involving Customer Channel Development (CCD) Supply Chain, Research & Development (Packaging, Formulation) to develop quarterly brand & channel plans & activities. • External communication with vendors (design and media agencies) to assist team select the proper marketing and packaging design concepts and objectives through media content planning and packaging design. • Cross functional coordination between CCD, R&D, Supply Chain, Finance, Procurement: - Communication and cooperation with CCD, Supply Chain and R&D about product codes, packaging and artwork. - Lead project for product code creation in SAP system (from prior set up, on going process to post set up management), stand as key contact between Finance, R&D, Supply Chain and greater China master data management (MDM) team . • Management of brand’s expenses and records Show less



Kimberly-Clark

• United States
• Manufacturing
• 700 & Above Employee

• Trade Marketing Assistant - Personal Care

  • Apr 2018 - Oct 2018

  • Assisted in implementation and execution of trade marketing (TM) activities (category and channel strategy) and promotional campaign for FMCG brands (Huggies, Kleenex, Kotex) • Assisted in planning, coordinating and delivering of marketing activities and materials such as seasonal point of sales material (POSM) and instore representation for trade channels through contacting key clients and coordinating with supplier to gain brand visibility and influence purchasing behavior. • Supported TM team in their day-to-day operation work to gain and maximize brand exposure: - POSM preparation, collecting & tracking and competitor data analysis - Communication & follow up with suppliers and agencies for POSM to ensure slots for campaign launch and in-store activity Show less