Experience

Hong Kong Trade Development Council

• Hong Kong
• International Trade and Development
• 700 & Above Employee

• Marketing Manager

  • Sep 2022 - Present



Auctane

• United States
• Software Development
• 700 & Above Employee

• Senior Manager, Carrier Marketing

  • Aug 2018 - Sep 2022

  - Responsible for driving the YOY revenue growth of strategic carrier partner programs. Includes developing and executing marketing strategies, collaborating cross-functionally to integrate partner features and messaging in each stage of the customer funnel, and creating internal support processes. - Manage GTM marketing campaigns for new and existing product features to drive adoption.- Serve as the subject matter expert on carrier partners.- Develop and manage all sales & marketing assets for carrier partner programs.

• Sr. Partner Marketing Manager

  • Apr 2016 - Aug 2018

  - Managed day-to-day relationship with 60+ strategic shipping partners.- Led and executed multi-channel marketing campaigns - from messaging and audience segmentation, to channel strategy and post-campaign reporting.

• Partner Marketing Manager

  • Sep 2013 - Apr 2016



MSL (Global)

• France
• Public Relations and Communications Services
• 700 & Above Employee

• Consultant

  • Oct 2011 - Jun 2013

  - Client relationship manager and communications consultant for the corporate practice.- Clients included P&G Asia, ESSEC Business School, IMD Business School, Ruth's Chris Steak House, and Conservation International. - Client relationship manager and communications consultant for the corporate practice.- Clients included P&G Asia, ESSEC Business School, IMD Business School, Ruth's Chris Steak House, and Conservation International.



Hilton

• United States
• Hospitality
• 700 & Above Employee

• Manager, Brand Marketing - Embassy Suites Hotels

  • Jul 2009 - Jun 2011

  - Developed and implemented national consumer promotions across managed and franchised properties.- Managed online and offline media campaigns targeting travel agents, groups, and meeting planners.- Developed brand identity guidelines and supported implementation on the local and regional hotel level.

• Assistant Manager Partnership Marketing - Hilton HHonors

  • Sep 2007 - Jul 2009

  - Launched a strategic partnership with Canada’s largest loyalty program, Air Miles Canada. The relationship included a new affiliate program that generated over $4M in revenue in the first year via direct and online marketing channels.- Developed and managed co-op marketing campaigns with Coca-Cola and American Idol that generated a 13:1 ROI.



Hilton Hotels

• Coordinator, Hilton Brand Partnerships & Sponsorships

  • Jan 2007 - Sep 2007

  - Managed and executed key partnership and sponsorship programs relating to sports, music, media, and new products. - Reviewed and evaluated potential partnership and sponsorship opportunities. - Managed and executed key partnership and sponsorship programs relating to sports, music, media, and new products. - Reviewed and evaluated potential partnership and sponsorship opportunities.