Experience

Phenikaa Group

• Vietnam
• Automation Machinery Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Oct 2021 - Present

  - Participating in building brand strategy and brand guideline of Phenikaa Lighting in the period of 2021 - 2022 - Directly manage and be responsible for implementing branding activities in the domestic market + Building IMC plans to promote the brand; + Developing and implementing IMC activities according to the annual/quarterly/monthly branding plan based on the Brand Strategy and Marketing plan; + Monitoring and optimizing the results of communication campaigns; + Supporting Sales team to connect with potential clients, partners, and providing Marketing tools Show less



Vicostone

• Vietnam
• Building Materials
• 1 - 100 Employee

• Brand Manager

  • Jul 2020 - Oct 2021

  - Directly manage and be responsible for implementing branding activities in the domestic market + Building IMC plans to promote the brand; + Developing and implementing IMC activities according to the annual/quarterly/monthly branding plan based on the Brand Strategy and Marketing plan; + Monitoring and optimizing the results of communication campaigns; + Supporting Sales team to connect with potential clients, partners, and providing Marketing tools - Developing marketing strategies for the corporation and the domestic market in the industry- Managing and evaluating brand health and take timely action to ensure a strong brand- Building relationships with partners, media agencies, media providers for marketing activities of the Company Show less

• Assistant Brand Manager

  • Jul 2017 - Jun 2020

  Main activities and responsibilities:* Strategic Planning and Controlling- Planned and executed IMC activities across the domestic and overseas market- Brainstormed creative ideas by combining brand guidelines and assets with local preference, insight and culture => big idea that can be applied across different touch points (IMC)- Prepared and monitored detailed budget estimation- Prepared reports for all marketing campaigns and digital activities to BOD* Digital Marketing- Developed digital marketing plans across the country and overseas market- Setup digital assets + Collect global content + Arrange sessions for local content creation- Planned and Executed both daily and by campaign digital plan (pre, during and post event)- Recruited and worked closely with social media agencies to build dynamic content plan, community, collect/handle sales lead and analyze key KPIs- Discovered relevant local celebrities and KOLs and engage with them for special cooperation during certain events and campaigns => took digital plan offline- Identified new trends and new available digital solutions for more engaging and dynamic fan page* Events & Sponsorship:- Plan and organize monitor events/ Sponsorship programs * Others- Work closely and take responsible to plans relevant to architect & design community. - Identified customer's preference, behavior. Built plan to keep and connect them to the community and ignite their passion for the brands.- Actively scouted for new agencies & more local contacts for partnership opportunities.- Take lead on other brands projectsAchievements: Mastered in planning and executing main campaigns of Vicostone brand over last three years. Kept Vicostone no.1 premium brand in the domestic market.* Plan & execute IMC 2018* Plan & execute Happiness campaign 2019* Take lead on “Su can bang hoan hao” program* The launch of TVC and “The art of quartz campaign” 2019* The launch of new product line in Germany 2020 Show less



Gapit Communications JSC

• Vietnam
• Advertising Services
• 1 - 100 Employee

• International Business Manager

  • Sep 2016 - Jul 2017

  • Reporting to COO • Project development: o Managing projects and driving project team from start through completion o Managing project risks and minimizing their impact on the project o Organizing the various professional people working on projects o Controlling the project budget, project progress and evaluating all project initiatives • Looking for new VAS services from internal and external companies • Pre-launch progress: o Preparing pre-sales activities to support operations team • Post-launch progress: o Making annual, quarterly and monthly sales forecast plus marketing plan for services o Controlling the operations and technical team to ensure service run smoothly • Developing new markets and foreign partners network o Researching and developing new products/services in accordance with company orientation o Approaching new potential foreign markets o Proposing business development cooperation with international organizations and foreign partners in accordance with purpose of company o Developing and directly implementing activities of international relations, foreign affairs, conferences, exhibitions, international exchange of information forums o Coordinating and implementing projects involving foreign elements Show less



VnLoctra Co., Ltd

• Vietnam
• Translation and Localization
• 1 - 100 Employee

• Project Coordinator

  • Jan 2015 - Apr 2015

  - Managing and tracking minimum 5-7 multilingual translation projects simultaneously.- Leading and developing plans, implementing particular projects and coordinating with Quality Control Department to evaluate the project's quality.- Analyzing and processing input database, assigning tasks to translator.- Researching and Studying new tools/softwares in accordance with client's requirements to train subordinates effectively…

• HR & Vendor Coordinator

  • May 2013 - Jan 2015

  - Post jobs, looking freelancer translators as resource for translation/editing project s- Recruit vendors and support them join the projects- Handle with questions related to invoice, training process, online system, … - Support Project Department to implement project