Christian Hofmann
Founder at Heimat- Claim this Profile
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English Native or bilingual proficiency
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German Native or bilingual proficiency
Topline Score
Bio
Tord Dyrssen
Christian was a great asset to the team first in Germany Austria and Switzerland and then based on his excellent sales results and understanding of the brand there, in the UK and Ireland. Christian is a true brand ambassador and has both creative and numerical skills. I would hire him again!
Simon Donoghue
Having known Christian in excess of 6 years I find him to be an individual who possesses exceptional brand, product, organisation and team skills. Before we worked together at RL retail I knew that he was highly respected in the wholesale business as someone with raw talent who was developing in leaps and bounds. His desire to expand his skill set from wholesale to retail showed me he was not afraid to go out of his comfort zone and was extremely driven as an individual. The business project that we worked on allowed Christian to have complete control from a buying perspective, and required him to quickly develop retail centric abilities, something which he worked tirelessly at to achieve in a short space of time. The project was only 2 years in length but during that time Christian was able to demonstrate his passion and vigor for the brand and his desire for success. On top of that I was able to observe a keen business analytical brain as well as someone who is a strong communicator and team player. I have kept in touch with Christian following our time together as I am hopeful to work with him again at some point! His subsequent promotions and success in the world of RL are clearly testament to his continued development as a product/business savvy individual. Happy to discuss in person as required. Regards, Simon Donoghue.
Tord Dyrssen
Christian was a great asset to the team first in Germany Austria and Switzerland and then based on his excellent sales results and understanding of the brand there, in the UK and Ireland. Christian is a true brand ambassador and has both creative and numerical skills. I would hire him again!
Simon Donoghue
Having known Christian in excess of 6 years I find him to be an individual who possesses exceptional brand, product, organisation and team skills. Before we worked together at RL retail I knew that he was highly respected in the wholesale business as someone with raw talent who was developing in leaps and bounds. His desire to expand his skill set from wholesale to retail showed me he was not afraid to go out of his comfort zone and was extremely driven as an individual. The business project that we worked on allowed Christian to have complete control from a buying perspective, and required him to quickly develop retail centric abilities, something which he worked tirelessly at to achieve in a short space of time. The project was only 2 years in length but during that time Christian was able to demonstrate his passion and vigor for the brand and his desire for success. On top of that I was able to observe a keen business analytical brain as well as someone who is a strong communicator and team player. I have kept in touch with Christian following our time together as I am hopeful to work with him again at some point! His subsequent promotions and success in the world of RL are clearly testament to his continued development as a product/business savvy individual. Happy to discuss in person as required. Regards, Simon Donoghue.
Tord Dyrssen
Christian was a great asset to the team first in Germany Austria and Switzerland and then based on his excellent sales results and understanding of the brand there, in the UK and Ireland. Christian is a true brand ambassador and has both creative and numerical skills. I would hire him again!
Simon Donoghue
Having known Christian in excess of 6 years I find him to be an individual who possesses exceptional brand, product, organisation and team skills. Before we worked together at RL retail I knew that he was highly respected in the wholesale business as someone with raw talent who was developing in leaps and bounds. His desire to expand his skill set from wholesale to retail showed me he was not afraid to go out of his comfort zone and was extremely driven as an individual. The business project that we worked on allowed Christian to have complete control from a buying perspective, and required him to quickly develop retail centric abilities, something which he worked tirelessly at to achieve in a short space of time. The project was only 2 years in length but during that time Christian was able to demonstrate his passion and vigor for the brand and his desire for success. On top of that I was able to observe a keen business analytical brain as well as someone who is a strong communicator and team player. I have kept in touch with Christian following our time together as I am hopeful to work with him again at some point! His subsequent promotions and success in the world of RL are clearly testament to his continued development as a product/business savvy individual. Happy to discuss in person as required. Regards, Simon Donoghue.
Tord Dyrssen
Christian was a great asset to the team first in Germany Austria and Switzerland and then based on his excellent sales results and understanding of the brand there, in the UK and Ireland. Christian is a true brand ambassador and has both creative and numerical skills. I would hire him again!
Simon Donoghue
Having known Christian in excess of 6 years I find him to be an individual who possesses exceptional brand, product, organisation and team skills. Before we worked together at RL retail I knew that he was highly respected in the wholesale business as someone with raw talent who was developing in leaps and bounds. His desire to expand his skill set from wholesale to retail showed me he was not afraid to go out of his comfort zone and was extremely driven as an individual. The business project that we worked on allowed Christian to have complete control from a buying perspective, and required him to quickly develop retail centric abilities, something which he worked tirelessly at to achieve in a short space of time. The project was only 2 years in length but during that time Christian was able to demonstrate his passion and vigor for the brand and his desire for success. On top of that I was able to observe a keen business analytical brain as well as someone who is a strong communicator and team player. I have kept in touch with Christian following our time together as I am hopeful to work with him again at some point! His subsequent promotions and success in the world of RL are clearly testament to his continued development as a product/business savvy individual. Happy to discuss in person as required. Regards, Simon Donoghue.
Credentials
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Oxford Summer School
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Experience
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Heimat
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Retail Apparel and Fashion
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1 - 100 Employee
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Founder
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Dec 2016 - Present
www.heimat-textil.com - Quality products made in Germany. Founder and owner of Heimat. www.heimat-textil.com - Quality products made in Germany. Founder and owner of Heimat.
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Drake's
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United Kingdom
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Retail
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1 - 100 Employee
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Head Of Merchandising
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Jan 2018 - Jan 2020
Head of Merchandising and Buying Head of Merchandising and Buying
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Ralph Lauren
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United States
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Apparel & Fashion
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700 & Above Employee
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MW Buying Director EMEA Retail & E.Commerce
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Jan 2014 - Dec 2016
Executed merger of retail and e.com channelsDelivered 70% of direct to consumer turnover for Ralph Lauren Europe (retail & .com)Controlled budget of €+100m (covering 2200 options)Supervised a team of 6 buying and planning associatesImplemented and monitored all aspects of annual / seasonal buying cycleDeveloped and lead seasonal product strategiesProduced quarterly performance business updates for the board Exceeded consecutive quarterly gross margin targets Led 2 major EU flagship openings first store launches for Ralph Lauren Europe in 5 yearsPromoted to buying Director Show less
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MW Buyer Europe
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Jul 2011 - Jan 2014
Implemented and monitored all aspects of annual / seasonal buying cycleManaged a team of 3 associatesMonitored buying and range building Menswear Apparel for 22 Stores within EuropeControlled budget of €+20m (covered 1300 options)Delivered consecutive year on year double digit growth Promoted to Senior Buyer
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Key Account Manager
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Oct 2007 - Jul 2011
Covered sales relating to PoloMW,Big&Tall,Lauren and RLX for UK&Ireland Managed€+6,5m of wholesale turnoverKey account management of JohnLewis(10doors)andHarrodsManaged 46 regional wholesale accountsSurpassed sales targets by double-digits in 4 consecutive markets FY10/FY11 Accelerated business growth by31%FY09vs.FY10LaunchedJohn Lewis business-Managed open to buy negotiations and established long term objectives-Successfully launched the first ever RL shop in shop concept within a John Lewis store -Enlarged distribution from 1 to 10 point of sales with shop in shop model-Grew John Lewis to second biggest key account partner within the UK regionManaged Wimbledon on site business FY09 vs.FY10 sales growth + 13% Promoted to Key Accountmanager Show less
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Account Manager
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Apr 2005 - Nov 2007
Delivered key account sales Germany, Austria and Switzerland Managed wholesale budget of €3,75mPioneered analyst position in the Managing Director officeKey Customers : P&C North, P&C West, Loden Frey, Breuninger, HirmerImplemented guidelines and processes for new position created
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Education
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LDT Nagold
Textile Business Diploma, Business Administration and Management