Cheyenne Twitchell

Email and Content Marketing Specialist at YMT Vacations
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US

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Experience

    • United States
    • Leisure, Travel & Tourism
    • 1 - 100 Employee
    • Email and Content Marketing Specialist
      • Jan 2022 - Present
    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Freelance Marketing
      • Jan 2021 - Present
    • United States
    • Facilities Services
    • 1 - 100 Employee
    • Freelance Marketing
      • Jan 2021 - Aug 2021
    • Tourism Marketing Coordinator
      • Oct 2019 - Oct 2020

      · Increased year over year web traffic by 42% during coronavirus pandemic · Managed social media accounts (Facebook and lnstagram) for Davis County Tourism. Increased following by 17% (FB) and 25% (IG) · Oversaw all aspects of Word Press website · Developed content for blogs, website, co-op sites, and printed material · Nurtured incoming leads through Mailchimp email campaigns · Increased year over year web traffic by 42% during coronavirus pandemic · Managed social media accounts (Facebook and lnstagram) for Davis County Tourism. Increased following by 17% (FB) and 25% (IG) · Oversaw all aspects of Word Press website · Developed content for blogs, website, co-op sites, and printed material · Nurtured incoming leads through Mailchimp email campaigns

    • South Africa
    • Research
    • 1 - 100 Employee
    • Marketing Coordinator
      • Feb 2019 - Aug 2019

      · Managed 30+ tradeshows and corporate events from inception to fruition · Negotiated and booked venues, hotel rooms, food and beverage, speakers, A/V, logistics, shipping, etc. · Tracked and reported costs, sales leads, and other event statistics · Managed 30+ tradeshows and corporate events from inception to fruition · Negotiated and booked venues, hotel rooms, food and beverage, speakers, A/V, logistics, shipping, etc. · Tracked and reported costs, sales leads, and other event statistics

    • United States
    • Transportation/Trucking/Railroad
    • 700 & Above Employee
    • Marketing Coordinator
      • Jun 2018 - Mar 2019

      · Developed written content for social media, website, emails, printed materials, digital signage, newsletters, and blogs· Spearheaded continued development of social media accounts(Facebook, Twitter, lnstagram, YouTube, Linkedln)· Oversaw and managed all marketing projects and campaigns in interim during three-month managerial leave

    • Marketing Coordinator Intern
      • Sep 2017 - Jun 2018

    • Kenya
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing and Social Media Intern
      • Jul 2017 - Aug 2017

      • Designed and implemented a comprehensive year-round marketing plan with social media as the main element. • Managed a repositioning project to understand customer insights, brand character, reasons to believe, brand promise, and brand purpose. • Revamped the organization’s written mission statement, vision statement, and core values. • Monitored ethical practices and improved ethical auditing processes. • Designed and implemented a comprehensive year-round marketing plan with social media as the main element. • Managed a repositioning project to understand customer insights, brand character, reasons to believe, brand promise, and brand purpose. • Revamped the organization’s written mission statement, vision statement, and core values. • Monitored ethical practices and improved ethical auditing processes.

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • Jul 2014 - Jun 2017

      • Assisted customers in retail shopping utilizing product knowledge and sales techniques. • Mastered customer service and develop strong customer relationships to increase overall satisfaction. • Acquired e-commerce skills by directing customers to company website, placing and fulfilling orders. • Exceeded department sales per hour goals by 30%. • Assisted customers in retail shopping utilizing product knowledge and sales techniques. • Mastered customer service and develop strong customer relationships to increase overall satisfaction. • Acquired e-commerce skills by directing customers to company website, placing and fulfilling orders. • Exceeded department sales per hour goals by 30%.

Education

  • University of Utah - David Eccles School of Business
    Bachelor's degree, Marketing
    2016 - 2018
  • Salt Lake Community College
    Associate’s Degree, Associate of Science in General Studies
    2014 - 2015

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