Experience

Grass Roots Media

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Social Media Manager

  • Feb 2023 - Present

  Working alongside a fabulous team of fellow agvocates I help clients across the food and fibre sector to create and curate content that will boost their brand awareness, share important information, educate their audience and more. This role involves managing client relationships and having a creative flare to help them achieve their marketing goals. Working alongside a fabulous team of fellow agvocates I help clients across the food and fibre sector to create and curate content that will boost their brand awareness, share important information, educate their audience and more. This role involves managing client relationships and having a creative flare to help them achieve their marketing goals.



Off the hoof media

• Freelance Writer

  • Jan 2019 - Present

  Off The Hoof Media is my own freelance journalism and writing business specialising in agriculture and equestrian. I'm a regular contributor to Dairy Farmer magazine, Angus Pro and other agricultural sector publications. I also work with businesses on any written content they may need, from press releases, and website copy to case studies, blogs and more. Contact me today to discuss your business writing needs. Off The Hoof Media is my own freelance journalism and writing business specialising in agriculture and equestrian. I'm a regular contributor to Dairy Farmer magazine, Angus Pro and other agricultural sector publications. I also work with businesses on any written content they may need, from press releases, and website copy to case studies, blogs and more. Contact me today to discuss your business writing needs.



Grass Roots Media

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Community Manager and content creator

  • Aug 2020 - Oct 2021

  • Manage a portfolio of clients from the food and fibre sector. • Work with each client to prepare content calendars and content each month in line with the clients wider communications strategy. • Execute community management strategies. • Provide in-depth analytics and commentary for clients each month to track progress towards goals. •Assist with any other form of content writing required by clients such as press releases and other long form content. • Manage a portfolio of clients from the food and fibre sector. • Work with each client to prepare content calendars and content each month in line with the clients wider communications strategy. • Execute community management strategies. • Provide in-depth analytics and commentary for clients each month to track progress towards goals. •Assist with any other form of content writing required by clients such as press releases and other long form content.



Future Beef NZ

• Committee Member

  • Dec 2018 - Jun 2021



NZ Farm Life Media

• Deputy Editor and Social Media Co-ordinator

  • Aug 2017 - Jan 2019

  Support the Country-Wide editor to produce high quality magazines. Assist in day to day production and creation of content. Editing the 3 annual specials Country-Wide Sheep, Beef and Crops.Responsible for the companies social media platforms across the three brands (Country-Wide, NZ Dairy Exporter and Young Country) to promote brands in the market place and to potential consumers.

• Reporter/ social media co-ordinator

  • Nov 2016 - Jan 2019

  In November 2016 NZ Farm Life Media purchased both the Dairy Exporter and Country Wide magazines previously owned by NZX. Generating accurate and relevant content for the Dairy Exporter and Country Wide magazines. Also in charge of social media activity for our three brands - Young Country, Dairy Exporter and Country Wide magazines.



AgriHQ

• New Zealand
• Technology, Information and Media
• 1 - 100 Employee

• Specialist On Farm Reporter | Dairy Exporter

  • Apr 2015 - Nov 2016

  Generating accurate and relevant content for the Dairy Exporter magazine as well as the other NZXAgri publications Country Wide and Farmers weekly. Generating accurate and relevant content for the Dairy Exporter magazine as well as the other NZXAgri publications Country Wide and Farmers weekly.



Mineral boost

• Tauranga

• Territory Sales Manager

  • Jul 2014 - Apr 2015

  As one of the faces of the company I identify and convert opportunities with end users and build and grow relationships within merchant accounts, aid in the development of marketing and promotional activities as well as being involved in other wider areas of the business. As one of the faces of the company I identify and convert opportunities with end users and build and grow relationships within merchant accounts, aid in the development of marketing and promotional activities as well as being involved in other wider areas of the business.



Highland Strategic Consulting Ltd

• Masterton

• Director

  • 2008 - 2015



FMG (Farmers Mutual Group)

• New Zealand
• Insurance
• 700 & Above Employee

• Rural Consultant

  • Jan 2014 - Jul 2014

  Annual insurance reviews for a portfolio of approx. 800 clients. Liasing with Rural Managers and Underwriters as well as working under my own Delegated Underwriting Authority.

• Insurance Consultant

  • Apr 2013 - Jan 2014

  Aquisition role for domesitc and lifestyle insurances. Inbound and outbound calling to prospective clients on a daily basis, liasing with the underwriting team and feild staff. Giving insurances based advise for clients around levels of cover they may require and what other covers they may require. Meeting service standards to prospect call backs, passing monthly call reviews. In this role I obtained my Delegated Authority meaning I was able to give a wider spread of advice and insure higher value items. Show less