Experience

Pureboost Energy Drink Mix

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Associate Manager, Omnichannel Content

  • Nov 2021 - Present

  Oversee all social media platforms and initiatives including content strategy, ideation, optimization, and content creation. Launched and manage successful influencer, affiliate, and ambassador programs, to boost brand awareness and sales. Own all aspects of email production including gathering assets, Q/A links, coordinating creative approvals, build audience lists & segments, and deploy email campaigns. Pioneered Pureboost's presence on emerging platforms like TikTok and Reels, driving rapid audience growth and engagement. Orchestrated a highly successful influencer campaign for the 'Cider Crush' product launch, onboarding 50+ influencers with $0 budget. Strategically plan and execute Meta traffic ad campaigns, leveraging A/B testing for optimal CPC and impressions. Established 30+ B2B Instagram partnerships, expanding the brand's digital presence. Launched in-store shopping influencer campaigns to support retail growth with Walmart, Walgreens, and Costco.com. Led creative production for the Pureboost Superfoods teaser campaign, generating buzz and excitement. Experienced with social media management systems like GRIN, Sprout Social, Hootsuite, and HypeAuditor. Show less



Self-employed

• San Diego County, California, United States

• Content Creator

  • Aug 2020 - Present

  Supports brands, and the small business and restaurant community in San Diego and beyond. Produces digital content and social copy to help businesses increase brand awareness and customer reach. Generates organic follower growth and content interactions through active community engagement. Partnerships with over 50 brands and businesses. Supports brands, and the small business and restaurant community in San Diego and beyond. Produces digital content and social copy to help businesses increase brand awareness and customer reach. Generates organic follower growth and content interactions through active community engagement. Partnerships with over 50 brands and businesses.



Savorite

• United States
• Internet Publishing
• 1 - 100 Employee

• Brand Ambassador

  • Jun 2022 - Sep 2022



MiraCosta College

• United States
• Higher Education
• 700 & Above Employee

• BUS 289 Career Mentor

  • Mar 2022 - May 2022

  Helped college business students navigate coursework and explore future career paths. Helped college business students navigate coursework and explore future career paths.



Apple

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• App Store Editorial, Apps Curator (CE)

  • Jun 2021 - Nov 2021

  Produced editorial content for the App Store including, thematic collections of apps, store page layouts, explainer articles, newsletters, taglines, and other marketing copy. Managed content strategy for Food & Drink, Travel, and iMessage apps. Wrote an article for the App Store featuring the popular music app, Genius. Assisted the editorial team with the launch of iOS 15, highlighting new features such as Safari extensions, SharePlay, In-App Events, time-sensitive notifications, and XL widgets. Monitored KPIs related to sales and traffic data to measure growth and refine App Store editorial content. Collaborated with asset managers and designers to obtain artwork for editorial featuring. Show less

• Operations Specialist

  • Jun 2019 - Jun 2021

  Oversaw inventory control and asset management for finished goods and service parts. Managed ISU device imaging for customer-facing and internal use. Sustained cycle count accuracy to minimize adjustments and reduce inventory shrinkage. Utilized SAP to ensure order fulfillment and accurately track capital assets. Demonstrated efficiency with a 50-second average product fulfillment time, 32% faster than the team average.

• RCC Sales Specialist

  • Oct 2020 - Mar 2021

  Built rapport to develop personalized customer solutions and sales recommendations. Sustained customer satisfaction with a 100% net promoter team member score. Demonstrated sales expertise with a 60% average close rate, 30% higher than the team average. Created customer value with a 60.5% average AppleCare+ attachment rate, 27% higher than the team average.

• Product Specialist

  • Aug 2017 - Jun 2019

  Utilized active listening skills to uncover customer needs and deliver personalized solutions. Cultivated new business relationships through active lead generation. Maintained store visual merchandising standards. Sustained customer satisfaction with a net promoter score 12.5% higher than the team average.



California Incentives Group

• United States
• Financial Services
• 1 - 100 Employee

• Staff Consultant

  • Sep 2018 - Dec 2018

  Assisted CIG professionals in analyzing the relationships between: real business issues related to labor depth; capex; rising minimum wages; overseas manufacturing; supply-chain and environmental sustainability, state and federal taxes, and government tax/financial incentives made available to incentivize certain behaviors. Assisted CIG professionals in analyzing the relationships between: real business issues related to labor depth; capex; rising minimum wages; overseas manufacturing; supply-chain and environmental sustainability, state and federal taxes, and government tax/financial incentives made available to incentivize certain behaviors.



Alexis K Beauty

• Solana Beach, California

• Digital Marketing Specialist

  • Aug 2017 - Nov 2017

  Promoted Alexis K Beauty's unique value proposition through the implementation of organic social strategies. Produced digital media content for a global audience. Promoted Alexis K Beauty's unique value proposition through the implementation of organic social strategies. Produced digital media content for a global audience.



Dudek

• United States
• Environmental Services
• 400 - 500 Employee

• Information Technology Intern

  • Jun 2016 - Jun 2017

  Executed the operations management of equipment assets, for better inventory control Utilized corporate purchasing tools to equip company divisions with supplies and fixed assets Created purchase orders and processed invoices to support the accounting division Employed effective negotiation tactics to secure optimal vendor pricing. Designed Skype for Business and Windows 10 training videos for company-wide use. Addressed basic IT help desk tickets/requests. Executed the operations management of equipment assets, for better inventory control Utilized corporate purchasing tools to equip company divisions with supplies and fixed assets Created purchase orders and processed invoices to support the accounting division Employed effective negotiation tactics to secure optimal vendor pricing. Designed Skype for Business and Windows 10 training videos for company-wide use. Addressed basic IT help desk tickets/requests.



Tillys

• United States
• Retail
• 700 & Above Employee

• Sales Associate

  • Nov 2015 - Jul 2016

  Exceeded in providing excellent customer service. Managed sales transactions, clothing zone recovery, fitting room maintenance, shoe sizing, and product inventory. Exceeded in providing excellent customer service. Managed sales transactions, clothing zone recovery, fitting room maintenance, shoe sizing, and product inventory.