Ché T.
Marketing Manager at bellabox- Claim this Profile
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English Native or bilingual proficiency
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Bio
Nikki Escalante
Che is a fantastic marketer, natural leader and a talented force of nature. It was a pleasure to work alongside her at bellabox, where I directly reported to her for all projects. As a mentor, she was beyond supportive, always ensured that each aspect of my role aligned with my prospective career goals, and provided me with continuous training. Showcasing her expertise in social media strategy and communications, Che effectively managed the marketing team, ensuring business needs were met while placing the customer experience at the forefront of each decision. She leads with passion, creativity, and empathy, and her ethos highlights the importance of authenticity on all fronts. Her enthusiasm towards her work, advocacy for professional growth and a strong drive to tackle challenges make her an incredible asset to any business. I’m so glad to have had her lead our team!
Janelle Nardo
Che was my direct manager during her time at bellabox. She always had the best interest of her team whether it be work-related or personal matters. She was also an advocate for professional growth and gave the team the ability to learn different skills and gain more knowledge in our industry. She always empowered me to take pride in my work and would always have my back during stressful periods at work. Che was continuously confident in my ability to help coordinate the rest of the marketing team and trusted me to work autonomously. I had the pleasure of working alongside Che and actioning her strategies for the company!
Nikki Escalante
Che is a fantastic marketer, natural leader and a talented force of nature. It was a pleasure to work alongside her at bellabox, where I directly reported to her for all projects. As a mentor, she was beyond supportive, always ensured that each aspect of my role aligned with my prospective career goals, and provided me with continuous training. Showcasing her expertise in social media strategy and communications, Che effectively managed the marketing team, ensuring business needs were met while placing the customer experience at the forefront of each decision. She leads with passion, creativity, and empathy, and her ethos highlights the importance of authenticity on all fronts. Her enthusiasm towards her work, advocacy for professional growth and a strong drive to tackle challenges make her an incredible asset to any business. I’m so glad to have had her lead our team!
Janelle Nardo
Che was my direct manager during her time at bellabox. She always had the best interest of her team whether it be work-related or personal matters. She was also an advocate for professional growth and gave the team the ability to learn different skills and gain more knowledge in our industry. She always empowered me to take pride in my work and would always have my back during stressful periods at work. Che was continuously confident in my ability to help coordinate the rest of the marketing team and trusted me to work autonomously. I had the pleasure of working alongside Che and actioning her strategies for the company!
Nikki Escalante
Che is a fantastic marketer, natural leader and a talented force of nature. It was a pleasure to work alongside her at bellabox, where I directly reported to her for all projects. As a mentor, she was beyond supportive, always ensured that each aspect of my role aligned with my prospective career goals, and provided me with continuous training. Showcasing her expertise in social media strategy and communications, Che effectively managed the marketing team, ensuring business needs were met while placing the customer experience at the forefront of each decision. She leads with passion, creativity, and empathy, and her ethos highlights the importance of authenticity on all fronts. Her enthusiasm towards her work, advocacy for professional growth and a strong drive to tackle challenges make her an incredible asset to any business. I’m so glad to have had her lead our team!
Janelle Nardo
Che was my direct manager during her time at bellabox. She always had the best interest of her team whether it be work-related or personal matters. She was also an advocate for professional growth and gave the team the ability to learn different skills and gain more knowledge in our industry. She always empowered me to take pride in my work and would always have my back during stressful periods at work. Che was continuously confident in my ability to help coordinate the rest of the marketing team and trusted me to work autonomously. I had the pleasure of working alongside Che and actioning her strategies for the company!
Nikki Escalante
Che is a fantastic marketer, natural leader and a talented force of nature. It was a pleasure to work alongside her at bellabox, where I directly reported to her for all projects. As a mentor, she was beyond supportive, always ensured that each aspect of my role aligned with my prospective career goals, and provided me with continuous training. Showcasing her expertise in social media strategy and communications, Che effectively managed the marketing team, ensuring business needs were met while placing the customer experience at the forefront of each decision. She leads with passion, creativity, and empathy, and her ethos highlights the importance of authenticity on all fronts. Her enthusiasm towards her work, advocacy for professional growth and a strong drive to tackle challenges make her an incredible asset to any business. I’m so glad to have had her lead our team!
Janelle Nardo
Che was my direct manager during her time at bellabox. She always had the best interest of her team whether it be work-related or personal matters. She was also an advocate for professional growth and gave the team the ability to learn different skills and gain more knowledge in our industry. She always empowered me to take pride in my work and would always have my back during stressful periods at work. Che was continuously confident in my ability to help coordinate the rest of the marketing team and trusted me to work autonomously. I had the pleasure of working alongside Che and actioning her strategies for the company!
Credentials
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Building Team Performance
Australian Institute of ManagementFeb, 2019- Sep, 2024
Experience
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bellabox
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Australia
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Personal Care Product Manufacturing
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1 - 100 Employee
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Marketing Manager
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Nov 2018 - Oct 2019
I managed a team of extremely talented professionals across marketing, content creation, communications and customer service. I believe that my strength is seeing possibilities in every situation, wherever there is an opportunity to solve a multifaceted or complex problem, my enthusiasm skyrockets. Reporting to the CEO, my role as Marketing Manager has been forward-thinking, managing day-to-day marketing campaigns alongside assignments aimed at future-proofing the bellabox… Show more I managed a team of extremely talented professionals across marketing, content creation, communications and customer service. I believe that my strength is seeing possibilities in every situation, wherever there is an opportunity to solve a multifaceted or complex problem, my enthusiasm skyrockets. Reporting to the CEO, my role as Marketing Manager has been forward-thinking, managing day-to-day marketing campaigns alongside assignments aimed at future-proofing the bellabox brand. My role at bellabox is extremely broad and I work actively over social media, website, media/PR, activations, email marketing, and paid social and corporate partnerships. Key responsibilities: Strategic planning - Data analysis - Identification and profiling of key stakeholders and partners - Overseeing UX design team discovery process to assist in website build - Customer journey mapping - Creation of marketing funnels - Acquisition and retention campaigns - Leading brand and VI - Leading website redevelopment Marketing - Creative direction and briefing - State of industry research and best practise direction - Establishing campaign goals and analysing post-campaign metrics for reporting and future improvement - SEO/SEM training and implementation - Monthly reporting to CEO and board of directors Communications - Establishment of communications team to drive customer retention through customer service channels and email marketing - Advising Communications Manager on strategic direction - Publicity planning Team management - Training and development - Quarterly performance reviewing - Overseeing interns professional development in Marketing, Communications and UX Design - Recruitment Show less I managed a team of extremely talented professionals across marketing, content creation, communications and customer service. I believe that my strength is seeing possibilities in every situation, wherever there is an opportunity to solve a multifaceted or complex problem, my enthusiasm skyrockets. Reporting to the CEO, my role as Marketing Manager has been forward-thinking, managing day-to-day marketing campaigns alongside assignments aimed at future-proofing the bellabox… Show more I managed a team of extremely talented professionals across marketing, content creation, communications and customer service. I believe that my strength is seeing possibilities in every situation, wherever there is an opportunity to solve a multifaceted or complex problem, my enthusiasm skyrockets. Reporting to the CEO, my role as Marketing Manager has been forward-thinking, managing day-to-day marketing campaigns alongside assignments aimed at future-proofing the bellabox brand. My role at bellabox is extremely broad and I work actively over social media, website, media/PR, activations, email marketing, and paid social and corporate partnerships. Key responsibilities: Strategic planning - Data analysis - Identification and profiling of key stakeholders and partners - Overseeing UX design team discovery process to assist in website build - Customer journey mapping - Creation of marketing funnels - Acquisition and retention campaigns - Leading brand and VI - Leading website redevelopment Marketing - Creative direction and briefing - State of industry research and best practise direction - Establishing campaign goals and analysing post-campaign metrics for reporting and future improvement - SEO/SEM training and implementation - Monthly reporting to CEO and board of directors Communications - Establishment of communications team to drive customer retention through customer service channels and email marketing - Advising Communications Manager on strategic direction - Publicity planning Team management - Training and development - Quarterly performance reviewing - Overseeing interns professional development in Marketing, Communications and UX Design - Recruitment Show less
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The Wife Life
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United States
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1 - 100 Employee
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Brand and Marketing Advisor
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Mar 2017 - Jun 2018
Whitney Barber of The Wife Life is a lifestyle blogger and social media influencer with an organically-grown social media following of over 30K. Whitney is an ambassador for Australia's top brands such as OPSM, Peter Alexander, Sheridan, Westfield and more. Key responsibilities: • Website creation • Marketing strategy • Graphic, collateral and logo design • Media kit creation • Analytics data interpretation and analysis • Visual identity Whitney Barber of The Wife Life is a lifestyle blogger and social media influencer with an organically-grown social media following of over 30K. Whitney is an ambassador for Australia's top brands such as OPSM, Peter Alexander, Sheridan, Westfield and more. Key responsibilities: • Website creation • Marketing strategy • Graphic, collateral and logo design • Media kit creation • Analytics data interpretation and analysis • Visual identity
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Business SA
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Australia
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Non-profit Organizations
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1 - 100 Employee
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Brand Executive (Contract)
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Oct 2016 - Jan 2017
I created copy, collateral and event activations to support the South Australian Chamber of Commerce rebrand and reported to the Executive Director of Brand and Innovation. My role involved a large amount of work using Adobe Creative Cloud and coordination of urgent and high-priority projects. Key responsibilities: • Collateral creation • Graphic design • Exhibition and event coordination • Roll-out of new brand • Copywriting Role highlights: • Execution of… Show more I created copy, collateral and event activations to support the South Australian Chamber of Commerce rebrand and reported to the Executive Director of Brand and Innovation. My role involved a large amount of work using Adobe Creative Cloud and coordination of urgent and high-priority projects. Key responsibilities: • Collateral creation • Graphic design • Exhibition and event coordination • Roll-out of new brand • Copywriting Role highlights: • Execution of Tonsley Park trade event activation. • Project managed creation of collateral under new brand guidelines. • Supporting roll-out of new state and federal government initiatives in business education and professional mentorship. Show less I created copy, collateral and event activations to support the South Australian Chamber of Commerce rebrand and reported to the Executive Director of Brand and Innovation. My role involved a large amount of work using Adobe Creative Cloud and coordination of urgent and high-priority projects. Key responsibilities: • Collateral creation • Graphic design • Exhibition and event coordination • Roll-out of new brand • Copywriting Role highlights: • Execution of… Show more I created copy, collateral and event activations to support the South Australian Chamber of Commerce rebrand and reported to the Executive Director of Brand and Innovation. My role involved a large amount of work using Adobe Creative Cloud and coordination of urgent and high-priority projects. Key responsibilities: • Collateral creation • Graphic design • Exhibition and event coordination • Roll-out of new brand • Copywriting Role highlights: • Execution of Tonsley Park trade event activation. • Project managed creation of collateral under new brand guidelines. • Supporting roll-out of new state and federal government initiatives in business education and professional mentorship. Show less
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Conolly Communications
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United Kingdom
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Business Consulting and Services
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Marketing and Communications Consultant
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Feb 2016 - Jan 2017
As the account coordinator for Temple Bruer Wines and North Eastern Community Hospital, I implemented strategies for brand and product awareness through B2B and B2C channels and reported directly to the company director. • Social media • Copywriting • Collateral creation • eCommerce strategy • Copywriting • Email marketing As the account coordinator for Temple Bruer Wines and North Eastern Community Hospital, I implemented strategies for brand and product awareness through B2B and B2C channels and reported directly to the company director. • Social media • Copywriting • Collateral creation • eCommerce strategy • Copywriting • Email marketing
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Blonde & Co.
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Canada
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Individual and Family Services
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Business Manager
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Jan 2007 - Jan 2017
I established Blonde & Co. in 2007 as a freelance stylist while working for MAC Cosmetics. For ten years I was involved in advertising campaigns for Mitsubishi, Shiels, Adelaide City Council and the Museum of South Australia. My work and professional contributions were featured in several magazines including Eléments (US), Ben Trovato (EU), Aspire, Hills Mag and various NewsCorp publications. I established Blonde & Co. in 2007 as a freelance stylist while working for MAC Cosmetics. For ten years I was involved in advertising campaigns for Mitsubishi, Shiels, Adelaide City Council and the Museum of South Australia. My work and professional contributions were featured in several magazines including Eléments (US), Ben Trovato (EU), Aspire, Hills Mag and various NewsCorp publications.
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Director - Brand and Marketing
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Nov 2012 - Dec 2015
Emma Steen was a nationally stocked jewellery label with retail, wholesale and drop-shipping channels. Handmade with sterling silver and Swarovski elements, Emma Steen was showcased at Life Instyle, Reed Exhibitions, Beautiful You and seen on Delta Goodrem and the cast Channel 7’s Winners and Losers. • Social media • Brand development • Buying and product development • eCommerce strategy • Marketing • Publicity and partnerships • Activating at national trade events •… Show more Emma Steen was a nationally stocked jewellery label with retail, wholesale and drop-shipping channels. Handmade with sterling silver and Swarovski elements, Emma Steen was showcased at Life Instyle, Reed Exhibitions, Beautiful You and seen on Delta Goodrem and the cast Channel 7’s Winners and Losers. • Social media • Brand development • Buying and product development • eCommerce strategy • Marketing • Publicity and partnerships • Activating at national trade events • Retail and wholesale sales. • Art direction Show less Emma Steen was a nationally stocked jewellery label with retail, wholesale and drop-shipping channels. Handmade with sterling silver and Swarovski elements, Emma Steen was showcased at Life Instyle, Reed Exhibitions, Beautiful You and seen on Delta Goodrem and the cast Channel 7’s Winners and Losers. • Social media • Brand development • Buying and product development • eCommerce strategy • Marketing • Publicity and partnerships • Activating at national trade events •… Show more Emma Steen was a nationally stocked jewellery label with retail, wholesale and drop-shipping channels. Handmade with sterling silver and Swarovski elements, Emma Steen was showcased at Life Instyle, Reed Exhibitions, Beautiful You and seen on Delta Goodrem and the cast Channel 7’s Winners and Losers. • Social media • Brand development • Buying and product development • eCommerce strategy • Marketing • Publicity and partnerships • Activating at national trade events • Retail and wholesale sales. • Art direction Show less
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MECCA Brands
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Australia
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Retail
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700 & Above Employee
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Store Manager
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Feb 2012 - Apr 2013
I managed a wonderful team of six artists in the Little Collins Street store. My store hosted many private corporate events, my team and I often received praise from our clients for going above and beyond their expectations. I was extremely proud of my team and their dedication in creating a positive environment for our customers and each other. Key responsibilities: • Team management • Rostering • Budget planning • Activations and events coordination • Stock… Show more I managed a wonderful team of six artists in the Little Collins Street store. My store hosted many private corporate events, my team and I often received praise from our clients for going above and beyond their expectations. I was extremely proud of my team and their dedication in creating a positive environment for our customers and each other. Key responsibilities: • Team management • Rostering • Budget planning • Activations and events coordination • Stock management • Hosting international brand ambassadors for events • Visual merchandising • Product training • Technical training Show less I managed a wonderful team of six artists in the Little Collins Street store. My store hosted many private corporate events, my team and I often received praise from our clients for going above and beyond their expectations. I was extremely proud of my team and their dedication in creating a positive environment for our customers and each other. Key responsibilities: • Team management • Rostering • Budget planning • Activations and events coordination • Stock… Show more I managed a wonderful team of six artists in the Little Collins Street store. My store hosted many private corporate events, my team and I often received praise from our clients for going above and beyond their expectations. I was extremely proud of my team and their dedication in creating a positive environment for our customers and each other. Key responsibilities: • Team management • Rostering • Budget planning • Activations and events coordination • Stock management • Hosting international brand ambassadors for events • Visual merchandising • Product training • Technical training Show less
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MAC Cosmetics
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Personal Care Product Manufacturing
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700 & Above Employee
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Product Specialist
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Mar 2007 - Nov 2008
Key responsibilities: • Visual merchandising • Coordination of in-store events • Delivery of technical training • Assisting National Training Manager with presentations • Marketing and social media • Hosting international brand ambassadors • Conducting MAC Technique training • Conducting monthly product specialist training • Attending interstate training and partnership events Key responsibilities: • Visual merchandising • Coordination of in-store events • Delivery of technical training • Assisting National Training Manager with presentations • Marketing and social media • Hosting international brand ambassadors • Conducting MAC Technique training • Conducting monthly product specialist training • Attending interstate training and partnership events
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Education
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2020 - 2021
Plenty Training
Certificate IV in Training and Assessment, Adult and Continuing Education and Teaching -
2016 - 2020
Curtin University
Bachelor of Arts, Internet Communications -
2010 - 2011
TAFE SA
Dip, Interior Design -
2009 - 2010
TAFE NSW
Cert IV, Business Management -
2006 - 2007
TAFE SA
Cert IV Retail Management
Community
