Regional Marketing Manager

• Oct 2021 - Present

Marketing Operations Manager

• Sep 2018 - Oct 2021

Coordinate with Director in developing marketing plan and budget. Recommend creative and cost effective promotional activities. Conduct marketing campaigns and trade shows to promote brand awareness among consumers. Coordinate with art departments to develop window displays and signage. Assist in designing and developing marketing collaterals and promotional materials. Collaborate with Manager to initiate new consumer promotion campaigns and to develop consumer engagement plans. Generate sales and marketing reports to management when needed. Analyze sales data and determine sales forecast. Cooperate with the management in the development of marketing programs and criteria to achieve sales goals. Evaluate current marketing program and recommend improvements. Stay updated with latest marketing trends and competitor activities. Show less

Zonal Marketing Communications

• Oct 2017 - Sep 2018

Handle the Distributors of Retail Channels, Visual Merchandisers, FR Store, AOR Stores, Fabrication and Wall painting vendor. Prepare beat plan of Visual Merchandiser for Mumbai zone. Coordinating with agency for creative’s Preparing budget for In-shop branding and VM. Briefing agency and finalizing creative’s. Standardised In-shop branding for old and new stores. Handling BMC complaints. Arrangements of new product launch with the help of merchandisers. Plan and Execute marketing activities to generate footfalls by doing activities in Retail channel as per corporate guidelines. Maintain Merchandise display & up keep of the Retail Channel. Ensuring the new product launching visibility and doing promotions. Coordinate with all Fabrication and printing vendor any kind of branding work. Execute all new store branding and la. Competition brand shop tracking, display arrangements, sales promotion schemes & benchmarking accordingly to existing & proposed Outlet. Interacting with dealers & distributors regarding product promotion in market Show less

Senior Marketing Executive

• May 2013 - Oct 2017