Product Marketing Manager

• Dec 2022 - Present

Assistant Vice President of Marketing | Product Management | Product Marketing | Go-to-Market

• Sep 2021 - Nov 2022

Spearheaded end-to-end product development for Company's B2C and B2B initiatives as liaison with Senior management and Strategic team, presenting overall business performance and planning. •Strategised enhancements using the company's e-commerce website, focusing on improving user-friendliness and increasing user engagement. - Drove 100% growth in user engagements by implementing product enhancements and leveraging customer Analytics. •Created and headed Product Marketing and Branding teams for E-commerce business accounting for 35% of the overall company's revenue. - Increased ROI from 30% to 120% by analyzing and validating ongoing campaigns' performance and implementing digital marketing enhancements. • Spearheaded the strategic partnerships for the Company's B2B initiatives, resulting in new product launches. - Added a new revenue stream by launching the online marketplace in strategic partnership with Mobile OEMs. Show less

Chief Marketing Officer and Co-founder | Startup | Market Research | Cross-Functional

• Jun 2019 - Aug 2021

Initiated the South India operations, including location planning, hiring, and training workforce, on-boarding service providers (tutors), and Pricing & Product strategies. • Contracted profitable partnerships with 3 sports clubs and 5 educational institutions. - Resulted in annual turnover of $2M. • Program-managed development, testing, and launching the Mobile app, thus taking the company's services online. - Mobile app to help 20,000 + students prepare for National-level exams and generate additional revenue of $4M. • Positioned technology-based services in the Bangalore region and executed offline marketing campaigns. - Added a revenue stream of $5M and achieved 10,000 subscriptions equivalent to $3M. • Directed product content creation, analyzed traffic patterns, and conducted daily and weekly reviews with the team leveraging analytics provided by GA. - Leveraged, designed, and successfully initiated Product Marketing Campaigns focused on India's Tier 2, 3, and 4 cities. Show less

International Marketing Manager | Customer Segmentation | Market Research | Cross-Functional

• Apr 2016 - Jun 2019

Provided key account management for strategic customers and implemented the grade mix and product mix to maximise the gross margins for the company. • Supervised strategic accounts in the Asia Pacific. - Delivered an annual turnover of $42M, with YoY growth of 5%. • Established business in Cambodia, Taiwan, Philippines, Myanmar, and Singapore markets. - Unlocked $2M+ in revenue. • Owned the data analysis, improved internal processes, and collaborated to deliver customer requirements. - Expanded wallet share with existing customers by 15%. Show less

Software Engineer | Product Development

• Oct 2012 - Jun 2014

Product Developer and Analyst for multiple client-based projects • Led and executed a successful pilot project for German-based clients. - Won the business, adding $800K in revenue for complete project execution • Initiated the concept of Knowledge Management for code reusability. - Increased the Software teams' productivity by 30%. • Developed the Leave Management System for the company. - Saved 10% of the HR Budget. Opportunity Sizing | Product Ecosystem | Data Driven | Data Science | Legal Policy | Quantitative Insights | User Research | Market Research | Consumer Insight | Creative Research | Outbound Marketing | Value Propositions | Strategic Influence | Competitive Analysis | Audience Segmentation | Marketing Partnerships | Marketing Communications | Manage Activities | Creative | Market Research | Managing Agencies | Influence Product Strategy | Apps Marketing | Social Media Marketing | Proven Record of Building Products | Strategic Product Feedback | Creative Deliverables | Product Documentation | Avatars | Embedded | Quantitative | Market Research | Product Marketing | Value Propositions | Product Development | Manage | Inspire | Creative Show less