Cheska Rugayan

Marketing Director at USF SOM Honors Program
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco, California, United States, US
Languages
  • English Native or bilingual proficiency
  • Tagalog Native or bilingual proficiency

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Experience

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Marketing Director
      • May 2023 - Present

      - Usage of creative and graphic design skills to construct promotional materials. - Conceptualizing marketing and social media strategies for the Program’s upcoming events through fliers, posters, and social media posts (Instagram, LinkedIn, and school-wide newsletters). - Utilizing a KPI tracking system to monitor engagements on social media platforms, and working through possible areas of improvement. - Usage of creative and graphic design skills to construct promotional materials. - Conceptualizing marketing and social media strategies for the Program’s upcoming events through fliers, posters, and social media posts (Instagram, LinkedIn, and school-wide newsletters). - Utilizing a KPI tracking system to monitor engagements on social media platforms, and working through possible areas of improvement.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Magis Emerging Leadership Program Mentor
      • Apr 2023 - Present

      -Facilitating cohort activities for 25 first year students through workshops, events, retreats, and weekly cohort meetings for personal and professional leadership development. - Mentoring a cluster of 5 students, and aiding in the conception and implementation of a year-end cluster project and monitoring group dynamics. - Managing and creating content for the Magis Instagram page to promote to prospective applicants and keep alumni engaged in the program, and was able to almost double… Show more -Facilitating cohort activities for 25 first year students through workshops, events, retreats, and weekly cohort meetings for personal and professional leadership development. - Mentoring a cluster of 5 students, and aiding in the conception and implementation of a year-end cluster project and monitoring group dynamics. - Managing and creating content for the Magis Instagram page to promote to prospective applicants and keep alumni engaged in the program, and was able to almost double the amount post engagements on the instagram page.

    • Student Assistant
      • Oct 2022 - Present

      - Working 15 hours a week, performing basic office duties and administrative work such as answering phone calls, scanning and indexing documents, and organizing administrative documents. - Creating a welcoming environment for students by assisting the operations on the front desk, checking-in students, scheduling and confirming appointments for 15 Academic Success Coaches. - Utilization of Banner 9 and Salesforce applications.

    • Get Oriented (GO) Team Orientation Leader
      • Apr 2023 - Aug 2023

      - Gained extensive knowledge about USF in order to effectively welcome and orient the incoming class of students. - Exercised interpersonal skills and critical-thinking during interactions with new students and their families. - Led a group of 20 new students through facilitating workshops, activities, and tours both within and outside of campus.

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Advocacy Associate Director
      • Sep 2021 - Jul 2022

      - Led a committee with 10 members to engage, communicate, instruct, and lead members on a purely online/remote setting adapting to the various factors and challenges of managing a team online. - Created a network database of over 30 credible mental health organizations and fellow youth organizations as contacts for future partnerships and collaborations. - Led a committee with 10 members to engage, communicate, instruct, and lead members on a purely online/remote setting adapting to the various factors and challenges of managing a team online. - Created a network database of over 30 credible mental health organizations and fellow youth organizations as contacts for future partnerships and collaborations.

    • Philippines
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Organizational Relations Officer
      • Oct 2020 - Mar 2022

      - Communicated with non-governmental organizations, as well as legal and medical professionals for the organization's project partnerships and fundraising initiatives. - Reviewed, negotiated, and signed Memorandums of Agreement for multiple partnerships and collaborations. - Communicated with non-governmental organizations, as well as legal and medical professionals for the organization's project partnerships and fundraising initiatives. - Reviewed, negotiated, and signed Memorandums of Agreement for multiple partnerships and collaborations.

    • Partnerships Team Member
      • Sep 2020 - Mar 2022

      - Enhanced communication skills via email by reaching out to various institutions to share voter's education talks and materials across the country during the Philippine election season. - Contributed to reaching 50,000 Filipino youth through through 75 engagements such as webinars, podcasts, magazine features, online concerts, and interviews - Developed interpersonal skills with people from various ages and backgrounds to discuss programs and plans for voter’s education initiatives for… Show more - Enhanced communication skills via email by reaching out to various institutions to share voter's education talks and materials across the country during the Philippine election season. - Contributed to reaching 50,000 Filipino youth through through 75 engagements such as webinars, podcasts, magazine features, online concerts, and interviews - Developed interpersonal skills with people from various ages and backgrounds to discuss programs and plans for voter’s education initiatives for the 2022 Philippine Elections. Show less - Enhanced communication skills via email by reaching out to various institutions to share voter's education talks and materials across the country during the Philippine election season. - Contributed to reaching 50,000 Filipino youth through through 75 engagements such as webinars, podcasts, magazine features, online concerts, and interviews - Developed interpersonal skills with people from various ages and backgrounds to discuss programs and plans for voter’s education initiatives for… Show more - Enhanced communication skills via email by reaching out to various institutions to share voter's education talks and materials across the country during the Philippine election season. - Contributed to reaching 50,000 Filipino youth through through 75 engagements such as webinars, podcasts, magazine features, online concerts, and interviews - Developed interpersonal skills with people from various ages and backgrounds to discuss programs and plans for voter’s education initiatives for the 2022 Philippine Elections. Show less

Education

  • University of San Francisco
    Bachelor of Business Administration - BBA, Business Analytics, International Business
    2022 - 2026
  • Ateneo de Manila University
    Senior High School, General Academics
    2020 - 2022
  • Assumption College, San Lorenzo
    Junior High School
    2008 - 2020

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