Cheryl Kaplan

Chief Executive Officer at M.Gemi
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Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Chief Executive Officer
      • Jan 2023 - Present

      Boston, Massachusetts, United States I co-founded and lead the first-of-its-kind direct-to-consumer Italian shoe and accessory brand based in Boston and Italy.

    • President
      • Jun 2014 - Jan 2023

      Boston, Massachusetts, United States

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Strategic Advisor
      • Jun 2014 - Present

      Boston, Massachusetts, United States

    • Spectator Sports
    • Founder
      • Jul 2013 - Jul 2014

      Greater Boston Area Following my tenure at Rue La La, I launched a consulting business with a focus on helping innovative businesses and organizations think strategically about the customer experience and relationship at crucial moments, whether preparing to launch or pushing past plateaus.

    • Retail
    • 100 - 200 Employee
    • EVP and Chief Member Advocate
      • Aug 2007 - Dec 2013

      Boston, MA Rue La La is an innovative business (first to the flash sale space in the U.S.), which differentiated itself with the hallmark customer service and user experience strategy I built and reinforced daily. These elements helped quickly ignite the evangelism that made Rue successful and a model for others.

    • United States
    • Retail
    • 1 - 100 Employee
    • VP Customer Experience
      • Jun 2000 - Nov 2007

      Boston, MA Arriving early to the dot com space, I quickly realized the impact of the consumer experience would make the difference at every turn: from click to conversion, to viral word of mouth. Accountability to the customer became our secret weapon in a sea of competition—and it’s what I drove home daily as a leader.

    • Online Merchandise Manager
      • Apr 1999 - Jun 2000

      Managed the buying, online merchandising and site content for toys, apparel, accessories, giftware, music, movies and books.

    • Retail Analyst
      • 1997 - 1999
    • Technology, Information and Internet
    • Buyer
      • 1996 - 1997

      Buyer, Men's and Children's

    • Executive Training Program and Assistant Buyer
      • 1994 - 1996

      Assistant Buyer, Women's Special Sizes

Education

  • University of Massachusetts, Amherst
    BS, Apparel Marketing
    1990 - 1994

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