Cheryl Holtkamp
Digital Marketing Associate at Episcopal Relief & Development- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
Topline Score
Bio
Credentials
-
Communication Strategies
City of MemphisJan, 2019- Nov, 2024 -
Respectful Workplace
City of MemphisDec, 2018- Nov, 2024 -
Successful Interviews
City of MemphisDec, 2018- Nov, 2024
Experience
-
Episcopal Relief & Development
-
United States
-
Non-profit Organizations
-
1 - 100 Employee
-
Digital Marketing Associate
-
Feb 2021 - Present
- Produce, maintain, and deploy strategies for the organization's editorial calendar. - Craft and develop branded collateral and copy for social media and digital campaigns. - Implement a comprehensive social media strategy that integrates consistent and compelling content across all platforms to drive engagement and growth. - Utilize data and analytics to track performance and refine content, targeting, and messaging to optimize reach and impact. - Create and deploy organizational procedures to maintain evolving digital asset inventory. - Preform regular audits of digital assets to identify needs and eliminate unnecessary ones. - Continuously maximize engagement and foster growth across organizations social media platforms. - Regularly measure and report on the success of social media, advertisements, and digital campaign efforts to inform ongoing improvements and drive continued growth. - Develop and deploy digital and print advertisements. - Develop email marketing campaigns, tracking and analyzing website traffic and performance. - Collaborate cross-departmentally to provide creative input for branding, content creation, and more. - Oversee billing and invoicing processes for department. - Steward virtual relationships with patrons and peer organizations. - Optimize website content for search engines. Show less
-
-
-
Orpheum Theatre Group
-
United States
-
Entertainment
-
1 - 100 Employee
-
Marketing Coordinator
-
Apr 2019 - Jun 2020
- Assisted in the development and execution of social media content. - Strategized and executed various promotions for a range of productions, from Broadway shows to concerts and summer camps. - Established strong connections with local organizations and influencers to promote productions. - Crafted compelling copy for a variety of platforms, including social media, radio, and email. - Provided vital photography services for the organization that was utilized for advertising, social media, website, and numerous digital and print materials. - Performed website maintenance aimed at improving both search engine optimization (SEO) and accessibility for users with disabilities. - Initiated and managed a community-focused movie series. - Managed and maintained external community calendars of organizations' events. - Oversaw the management and preservation of both digital and physical archives for the organization - Position eliminated due to COVID-19-induced budget cut. Show less
-
-
-
City of Memphis AmeriCorps VISTA
-
United States
-
Non-profit Organizations
-
1 - 100 Employee
-
AmeriCorps VISTA Leader and Brand Manager
-
Aug 2018 - Apr 2019
- Coached and led a team of ten VISTAs (Volunteers In Service To America) throughout the greater Memphis community. - Monitored VISTA's performance and provided feedback to motivate and improve productivity. - Engaged in collaborative efforts with community partners to design and execute projects that aligned with our goals. - Successfully led VISTA's in achieving our mission of improving the overall well-being of the Memphis community. - Collaborated with the City of Memphis marketing team to develop and implement a unified brand strategy. - Developed written and visual content for a variety of platforms including social media, websites, and newsletters. - Utilized my creative skills to craft engaging and informative content with consistent messaging and brand voice. - Increased Facebook following by 200% in nine months. - Developed, implemented, and maintained both internal and external communication strategies that were compliant with City and Federal guidelines. Show less
-
-
-
Minnesota Children's Museum
-
United States
-
Museums, Historical Sites, and Zoos
-
1 - 100 Employee
-
AmeriCorps VISTA Youth Volunteer Services Coordinator
-
Aug 2017 - Jul 2018
- Supervised and provided training for a team of 120 young volunteers - Mentored ten departmental interns, ensuring each internship catered to organizational needs along with educational requirements. - Developed and employed a multi-faceted marketing strategy to recruit volunteers. - Organized outreach events to increase awareness of volunteer opportunities. - Developed, designed, and implemented training programs to align with the updated standards of the museum. - Empowered volunteers to operate at a higher level of excellence and professionalism through training and coaching. - Created Alumni Relations Internship which aimed to maintain and strengthen relationships with former museum interns and volunteers. Show less
-
-
-
Animal Humane Society
-
United States
-
Non-profit Organizations
-
200 - 300 Employee
-
Event Assistant
-
Jan 2018 - Apr 2018
- Conducted research and evaluations of vendors to ensure they met the requirements and financial limitations of events. - Provided support in creating effective plans to achieve both event and organization's financial objectives. - Leveraged available resources to maximize revenue, identify new revenue streams, and reduce expenses while maintaining the quality of events - Aided in evaluating the feasibility of different courses of action and provided recommendations for the most appropriate strategies. - Assisted in the planning and execution of creative events, contributing ideas and solutions to enhance the overall experience. - Worked alongside my superiors to ensure that all necessary tasks were completed on time in preparation for events. - Provided on-site and day-of support during events. - Worked with event managers to ensure all timelines were followed and provided on-site support whenever necessary during events. - Oversaw and maintained several databases for annual events. - Input, verified, and cross-checked information in events databases to guarantee accuracy and completeness. - Photographed auction items in compelling and aesthetic compositions - Utilized photography and writing skills to capture auction items to entice potential buyers. Show less
-
-
-
Mayo Clinic
-
United States
-
Hospitals and Health Care
-
700 & Above Employee
-
Senior Capstone
-
Jan 2017 - May 2017
For this Capstone project, I was put on a team of Advertising and Public Relations students in which we were tasked to form a multi-media agency. During the course of the semester our client, Mayo Clinic, gave challenges in which our agency 44th Degree, use theories and processes from previous classed, alongside real-world experience to plan and create all materials for a year-long campaign. In total, we were given three (3) challenges that ranged from international awareness to business-to-business marketing. After producing the campaign we pitched to Mayo Clinic executives, capstone professors, and opposing teams. Show less
-
-
-
Winona State University
-
Higher Education
-
700 & Above Employee
-
Administrative Assistant
-
Aug 2015 - May 2017
- Created and maintained social media platforms. - Created digital communications for department events and classes. - Oversaw, scheduled and maintained the satisfaction of department student workers. - Created and maintained social media platforms. - Created digital communications for department events and classes. - Oversaw, scheduled and maintained the satisfaction of department student workers.
-
-
-
Bub's Brewing Company
-
Winona Minnesota
-
Hostess
-
Apr 2014 - Oct 2015
- Prioritized restaurant flow. - Effectively communicated with customers, colleagues, and owner, all while maintaining a professional appearance, positive attitude. - Practiced exceptional customer service. - Prioritized restaurant flow. - Effectively communicated with customers, colleagues, and owner, all while maintaining a professional appearance, positive attitude. - Practiced exceptional customer service.
-
-
-
Glenwood Lutheran Church
-
United States
-
Musicians
-
1 - 100 Employee
-
Youth Activities Coordinator
-
May 2013 - Aug 2014
- Motivated church youth to be involved in the church and community. - Organized and managed trips and activities by planning, creating time frames, recruiting volunteers, and organizing day-of specifics. - Maintained and ordered departmental inventory. - Motivated church youth to be involved in the church and community. - Organized and managed trips and activities by planning, creating time frames, recruiting volunteers, and organizing day-of specifics. - Maintained and ordered departmental inventory.
-
-
-
Nanny
-
Glenwood Minnesota
-
Private Nanny
-
Jun 2009 - Jul 2014
- Organized and developed creative activities for two adolescent boys. - Managed multiple schedules. - Other skills utilized were time management, first aid, advocating on behalf of the children, flexibility, patience, and facilitating conflict resolution. - Organized and developed creative activities for two adolescent boys. - Managed multiple schedules. - Other skills utilized were time management, first aid, advocating on behalf of the children, flexibility, patience, and facilitating conflict resolution.
-
-
-
Minnewaska Early Childhood Family Education (E.C.F.E.)
-
Glenwood Minnesota
-
Teaching Assistant
-
Oct 2012 - Jun 2014
- Assisted with the creation of age-appropriate activities. - Prepared and executed lesson plans. - Mediated conflict resolutions. - Communicated and problem solved with parents, supervisors, and staff for the best outcomes for the students. - Assisted with the creation of age-appropriate activities. - Prepared and executed lesson plans. - Mediated conflict resolutions. - Communicated and problem solved with parents, supervisors, and staff for the best outcomes for the students.
-
-
Education
-
2014 - 2017
Winona State University
Public Relations & Communication Studies -
2013 - 2014
Alexandria Technical College
PSEO Studies- AA degree -
2010 - 2014
Minnewaska Area High School
High School Diploma
Community
