Experience

Singtel

• Singapore
• Telecommunications
• 700 & Above Employee

• Marketing Content & Communications Manager

  • Jul 2018 - Present

  Enterprise 5G, IoT, Cloud Enterprise 5G, IoT, Cloud



Ministry of Sustainability and the Environment, Singapore

• Singapore
• Government Administration
• 1 - 100 Employee

• Assistant Director (Digital and Visual Communications)

  • Jul 2016 - Jul 2018

  Leading social media content strategist for MEWR. Provided strategic counselling and implemented digital outreach campaigns across a spectrum of stakeholders. Profiled MEWR's policies, messages, and raised awareness on environmental issues including climate change. • Designed digital strategies and curated editorial content for MEWR's social media platforms • Spurred increasing engagement and fan growth through MEWR's digital properties • Developed and managed content on MEWR-affiliated websites and microsites (incl. mewr.gov.sg, mewr.gov.sg/pae) • Spearheaded #SustainabilitySpotlight recurring segment as a means to feature and profile sustainable individuals and organisations • Implemented, analysed, and reviewed social media promotional campaign effectiveness through data analytics to maximise results. Data was also adapted in order to finesse later campaigns. • Provided community management and quality service support across all digital platforms. • Tripled MEWR’s Facebook fan growth (2016 - 2018), increased content reach and monthly impressions. • Synchronised offline and online marketing efforts to maximise reach through consistent messaging. Show less



National Arts Council

• Singapore
• Government Administration
• 100 - 200 Employee

• Manager (Corporate Communications and Marketing Services)

  • Oct 2012 - Jun 2016

  Lead social media strategist. Provided strategic counsel and implemented digital outreach campaigns to reach a range of stakeholders. Profiled and promoted NAC and its work via online branding and strategic digital marketing, specifically in the areas of capability development. • Revamped NAC's website to move towards a user-centric interface through design. Worked with end users and performed usability tests to streamline navigation and content search. • Streamlined NAC's range of social media channels and accounts. • Developed content and strategies for NOISE Singapore, Got to Move, and then Arts for Life. • Provided in-house training across departments on social media management, content creation, and community management. • PR and Marketing Lead for capability development - developed marketing strategies for scholarships and to promote careers in the arts. • Project Lead for Cultural Medallion and Young Artist Award - the highest accolade for the arts in Singapore. Organised, managed a team, and ran the awards ceremony. • Project Lead for Arts & Heritage Scholarships - to award passionate young individuals who were keen on pursuing the arts as a career. Show less



Booking.com

• Netherlands
• Software Development
• 700 & Above Employee

• Content Editor

  • Aug 2010 - Sep 2012

  Opened, listed, and marketed Asian hotels online. Processed and assisted hoteliers on content-related enquiries. Reviewed and improved content for top-performing hotels. Trained hoteliers, new hires and colleagues on providing customer-centric and SEO-friendly content. Collaborated with overseas offices to share content and marketing strategies with Asia’s top-performing hotels. • Presented on the importance of a content marketing strategy at conferences across Asia for top-performing hotels. • Boosted search and content rankings of Thai hotels. Secured top content score in booking.com Asia. • Opened and marketed an average of 20 hotels per day in Asia, Australia, and New Zealand. Show less



Aesthetics Marketing Asia

• Executive (Marketing Communications)

  • Jun 2009 - Aug 2010

  Provided PR, advertising, marketing and design support for clients and events. Produced press releases and liaised with the media. Developed proposals and reports for grants and sponsorship. Performed regular media monitoring. Worked closely with external designers and suppliers to ensure smooth delivery of advertising materials. • Revamped corporate website (aesthetics.com.sg) • Designed corporate collaterals and all marketing collaterals for the Asian market. • Led design and marketing efforts for industry exhibitions and conferences, including the annual BeautyAsia and Cosmoprof Asia. Show less