Cheryl D'souza

Account Manager at brandform
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Location
Dubai, United Arab Emirates, AE

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5.0

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Natasha Perpetual Pinto

Cheryl is a role model of a Manager for any young employee who is eager to learn and grow. Her work demonstrates what excellent Account Management looks like. I have had the pleasure of working under her in two major stints of my career. First at Young where I was a fresher and then at Ogilvy. Her leadership motivates and encourages dedication and contribution from every last member of her team. She is an excellent Marketeer. Knowledgeable, resourceful, creative and detailed oriented. An out-of-the-box thinker who is also a practical decision maker. She will always be an asset to any organization she works for.

Shyam Sundar Shankarmani

I have known Cheryl as a colleague at Young Creative Services. She is one of the most hard-working and quietly fantastic people I know - she relentlessly chips away at any problem that she faces, ready to face any challenge with a magnifying glass or a knife and fork. She would quite single handedly manage the operations of a majority of our clients with sheer grit and determination and working within constraints. She’s awesome partner to have in account management.

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Experience

    • Spain
    • Marketing Services
    • Account Manager
      • Dec 2022 - Present
    • Account Manager
      • Sep 2021 - Sep 2022

      Managing all client accounts and working with the client to develop a marketing plan and with the in-house creative studio to deliver visually distinctive brand communications and design across print, digital and online. Devised and implemented social media campaign that increased brand awareness. Developing social media creative content Launched media campaign for client with a mix of TV as well as programmatic campaign to increase SOV of the brand. Create marketing… Show more Managing all client accounts and working with the client to develop a marketing plan and with the in-house creative studio to deliver visually distinctive brand communications and design across print, digital and online. Devised and implemented social media campaign that increased brand awareness. Developing social media creative content Launched media campaign for client with a mix of TV as well as programmatic campaign to increase SOV of the brand. Create marketing campaigns including TV, radio, print, digital, outdoor, and social media. Clients: Kraft Heinz, Gulf Oil, Emami Group, Tilda Basmati Rice Show less Managing all client accounts and working with the client to develop a marketing plan and with the in-house creative studio to deliver visually distinctive brand communications and design across print, digital and online. Devised and implemented social media campaign that increased brand awareness. Developing social media creative content Launched media campaign for client with a mix of TV as well as programmatic campaign to increase SOV of the brand. Create marketing… Show more Managing all client accounts and working with the client to develop a marketing plan and with the in-house creative studio to deliver visually distinctive brand communications and design across print, digital and online. Devised and implemented social media campaign that increased brand awareness. Developing social media creative content Launched media campaign for client with a mix of TV as well as programmatic campaign to increase SOV of the brand. Create marketing campaigns including TV, radio, print, digital, outdoor, and social media. Clients: Kraft Heinz, Gulf Oil, Emami Group, Tilda Basmati Rice Show less

    • United Arab Emirates
    • Advertising Services
    • 1 - 100 Employee
    • Client Services Supervisor
      • Jun 2017 - Jun 2021

      • Creating complete digital strategy and executing campaigns on Social Media, Google, and Influencer Marketing. • Managing & monitoring the client’s social media pages to maximize customer engagement and interaction. • Handling traditional media like print, radio, BTL per clients requirements • Developing 360 creative and marketing strategy for new business leads • Leading the Client servicing & Media team in order to maintain smooth operations • Maintaining client relations… Show more • Creating complete digital strategy and executing campaigns on Social Media, Google, and Influencer Marketing. • Managing & monitoring the client’s social media pages to maximize customer engagement and interaction. • Handling traditional media like print, radio, BTL per clients requirements • Developing 360 creative and marketing strategy for new business leads • Leading the Client servicing & Media team in order to maintain smooth operations • Maintaining client relations for smooth functioning of work and generating additional billing • Understanding the client’s business objectives and project requirements and develop media strategies to suit them • Handling media operations and coordinating with publications and other associates • Evaluating the effectiveness of campaigns in order to better future campaigns • Co-ordination with the internal departments and external to meet the client’s requirements • Co-ordination with various external sources • Clients handled: Jashanmal Homes, Calvin Klein, Kipling , F Salon, Indus, F Cafe, India Tourism, DNATA, SATA Show less • Creating complete digital strategy and executing campaigns on Social Media, Google, and Influencer Marketing. • Managing & monitoring the client’s social media pages to maximize customer engagement and interaction. • Handling traditional media like print, radio, BTL per clients requirements • Developing 360 creative and marketing strategy for new business leads • Leading the Client servicing & Media team in order to maintain smooth operations • Maintaining client relations… Show more • Creating complete digital strategy and executing campaigns on Social Media, Google, and Influencer Marketing. • Managing & monitoring the client’s social media pages to maximize customer engagement and interaction. • Handling traditional media like print, radio, BTL per clients requirements • Developing 360 creative and marketing strategy for new business leads • Leading the Client servicing & Media team in order to maintain smooth operations • Maintaining client relations for smooth functioning of work and generating additional billing • Understanding the client’s business objectives and project requirements and develop media strategies to suit them • Handling media operations and coordinating with publications and other associates • Evaluating the effectiveness of campaigns in order to better future campaigns • Co-ordination with the internal departments and external to meet the client’s requirements • Co-ordination with various external sources • Clients handled: Jashanmal Homes, Calvin Klein, Kipling , F Salon, Indus, F Cafe, India Tourism, DNATA, SATA Show less

    • India
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Group Account Manager
      • Jan 2015 - May 2016

      • Campaign planning and proposition strategy • Insight generation and market research • Delegate and streamline work for the team on day-to-day account activities / miscellaneous requests from the client • Developing a good understanding of the category, market and competitors • Evaluating the effectiveness of campaigns in order to better future campaigns • Co-ordination with the internal departments and external to meet the client’s requirements • Brand: Vodafone Business… Show more • Campaign planning and proposition strategy • Insight generation and market research • Delegate and streamline work for the team on day-to-day account activities / miscellaneous requests from the client • Developing a good understanding of the category, market and competitors • Evaluating the effectiveness of campaigns in order to better future campaigns • Co-ordination with the internal departments and external to meet the client’s requirements • Brand: Vodafone Business Services. Show less • Campaign planning and proposition strategy • Insight generation and market research • Delegate and streamline work for the team on day-to-day account activities / miscellaneous requests from the client • Developing a good understanding of the category, market and competitors • Evaluating the effectiveness of campaigns in order to better future campaigns • Co-ordination with the internal departments and external to meet the client’s requirements • Brand: Vodafone Business… Show more • Campaign planning and proposition strategy • Insight generation and market research • Delegate and streamline work for the team on day-to-day account activities / miscellaneous requests from the client • Developing a good understanding of the category, market and competitors • Evaluating the effectiveness of campaigns in order to better future campaigns • Co-ordination with the internal departments and external to meet the client’s requirements • Brand: Vodafone Business Services. Show less

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Account Supervisor - Client Servicing
      • Oct 2011 - Jan 2015

      • Managing and updating the agency website and social media accounts • Strategy design and product positioning for clients • Individually managing day-to-day account activities / miscellaneous marcomm requests from the client • Understanding the client’s business objectives and project requirements and develop media strategies to suit them • Handling media operations and coordinating efforts with publications and other associates • Developing client websites and social media… Show more • Managing and updating the agency website and social media accounts • Strategy design and product positioning for clients • Individually managing day-to-day account activities / miscellaneous marcomm requests from the client • Understanding the client’s business objectives and project requirements and develop media strategies to suit them • Handling media operations and coordinating efforts with publications and other associates • Developing client websites and social media accounts • Developing a good understanding of the category, market and competitors • Evaluating the effectiveness of campaigns in order to better future campaigns • Co-ordination with the internal departments and external to meet the client’s requirements Show less • Managing and updating the agency website and social media accounts • Strategy design and product positioning for clients • Individually managing day-to-day account activities / miscellaneous marcomm requests from the client • Understanding the client’s business objectives and project requirements and develop media strategies to suit them • Handling media operations and coordinating efforts with publications and other associates • Developing client websites and social media… Show more • Managing and updating the agency website and social media accounts • Strategy design and product positioning for clients • Individually managing day-to-day account activities / miscellaneous marcomm requests from the client • Understanding the client’s business objectives and project requirements and develop media strategies to suit them • Handling media operations and coordinating efforts with publications and other associates • Developing client websites and social media accounts • Developing a good understanding of the category, market and competitors • Evaluating the effectiveness of campaigns in order to better future campaigns • Co-ordination with the internal departments and external to meet the client’s requirements Show less

    • Management Trainee
      • May 2010 - Jun 2010
    • Associate Client Servicing
      • Feb 2008 - Sep 2008

      Co-ordination with the creative team and other internal departments to meet the client's requirements Co-ordination with various external sources Generating more business and revenues for the firm. Research for new client pitch. Clients handled; Client Servicing Exec., Strings Advertising, Mumbai August 2007 - Feb 2008 Co-ordination with the creative team and other internal departments to meet the client's… Show more Co-ordination with the creative team and other internal departments to meet the client's requirements Co-ordination with various external sources Generating more business and revenues for the firm. Research for new client pitch. Clients handled; Client Servicing Exec., Strings Advertising, Mumbai August 2007 - Feb 2008 Co-ordination with the creative team and other internal departments to meet the client's requirements Co-ordination with various external sources Generating more business and revenues for the firm. Clients handled; Countrywide Finances Show less Co-ordination with the creative team and other internal departments to meet the client's requirements Co-ordination with various external sources Generating more business and revenues for the firm. Research for new client pitch. Clients handled; Client Servicing Exec., Strings Advertising, Mumbai August 2007 - Feb 2008 Co-ordination with the creative team and other internal departments to meet the client's… Show more Co-ordination with the creative team and other internal departments to meet the client's requirements Co-ordination with various external sources Generating more business and revenues for the firm. Research for new client pitch. Clients handled; Client Servicing Exec., Strings Advertising, Mumbai August 2007 - Feb 2008 Co-ordination with the creative team and other internal departments to meet the client's requirements Co-ordination with various external sources Generating more business and revenues for the firm. Clients handled; Countrywide Finances Show less

    • Advertising Services
    • 1 - 100 Employee
    • Client Servicing Executive
      • Aug 2007 - Feb 2008

      • Co-ordination with the creative team and other internal departments to meet the client’s requirements • Co-ordination with various external sources • Generating more business and revenues for the firm. • Clients handled: ICICI Bank, Crompton Greaves, Val Paint, Plethico Pvt Ltd. Countrywide Finances • Co-ordination with the creative team and other internal departments to meet the client’s requirements • Co-ordination with various external sources • Generating more business and revenues for the firm. • Clients handled: ICICI Bank, Crompton Greaves, Val Paint, Plethico Pvt Ltd. Countrywide Finances

    • India
    • Marketing and Advertising
    • 1 - 100 Employee
    • Jr. Films Exec
      • Jun 2006 - May 2007

      Handling Pre and Post production activities for TVCs & Radio Spot Editing mute credit titles for TVCs. Updating the films chief on progress of various projects. Coordinating between various departments of the agency Handling Pre and Post production activities for TVCs & Radio Spot Editing mute credit titles for TVCs. Updating the films chief on progress of various projects. Coordinating between various departments of the agency

    • Technology, Information and Internet
    • Project Title
      • Apr 2005 - May 2005

      Worked on creative for Tata internet broadband, DSP, Tsunami relief fund, Big Babool, Radio Mirchi. Worked on creative for Tata internet broadband, DSP, Tsunami relief fund, Big Babool, Radio Mirchi.

    • Trainee
      • Apr 2004 - May 2004

      Managed news desk for updates. Assisted on news reports scripts Edited headline promos Managed news desk for updates. Assisted on news reports scripts Edited headline promos

Education

  • 2009 -2011 MIT , Pune
    Masters, Business Administration (Marketing)
    2009 - 2011
  • MITCOM
    Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
    2009 - 2011
  • 2003-2006 K.C College
    Bachelor, Mass Media (Advertising)
    2003 - 2006
  • Higher Secondary
    B, Commerce
  • Secondary School
    Bachelor's Degree in Mass Media, Advertising

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