Experience

Really B2B

• Advertising Services

• Group Account Director

  • Feb 2020 - Present

• Senior Account Director

  • Dec 2016 - Feb 2020



The One Off

• United Kingdom
• Design
• 1 - 100 Employee

• Account Director

  • Dec 2015 - Nov 2016



Bravissimo

• United Kingdom
• Retail
• 200 - 300 Employee

• Pepperberry Marketing Manager

  • Jan 2015 - 2015

  Working for a UK women’s fashion retailer, responsible for managing the Pepperberry marketing team.I developed and managed the implementation of communication plans across all channels, including; website updates, weekly emails, social media, online display and re-targeted ads, search, PR, seasonal campaign media buying and seasonal magazine releases.Working with external agencies, I developed and delivered an integrated brand campaign across press, outdoor, digital display advertising, social, email, PR, search and working closely with the retail team to deliver in-store activation. I was responsible for overseeing all creative throughout. Setting KPIs and reporting on campaign performance to the business.Responsible for art direction, fashion styling and production of all seasonal photography, used across seasonal campaigns, seasonal magazines and ecommerce website. Production and project management of the seasonal magazines, producing flat plans, art directing magazine layout and design, copywriting magazine content and managing repro and print processes.Overseeing all design and copy, providing art direction and concepts for new creative ideas, ensuring all communications were on brand, relevant to the current trends and Pepperberry target audience.Full control, management and reporting of the annual marketing budget.



Makalu

• Serbia
• IT Services and IT Consulting
• 1 - 100 Employee

• Account Director (2 month contract)

  • Nov 2014 - Dec 2014

  Working as an Account Director for a creative agency based in Leicester, I managed client relationships, project costings and budgets for clients such as Fruit of the Loom & Office Depot.I was responsible for the project management of a large scale launch campaign. Launching the re-brand of Office Depots managed communications business 'Vital Communications', this included the delivery of; corporate stationary, website, video brochure, brand video and portfolio of customer case studies.I was also responsible for the creative briefing, project management and testing of email campaigns for Fruit of the Loom.



Big Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Mar 2011 - Apr 2014

  At an award winning integrated creative agency, I was responsible for an account portfolio worth £1.2 million and two of the agency’s largest clients – Brantano & WKD. I also worked across a number of other leading brands, including; Police, Vidal Sassoon, Boots No7, Lil-lets, Tesco Mobile, Ikano, BBI Healthcare, Wolfblass and Rosemount Wine. As well as working on creative pitches for Boohoo and George (Asda).Managing a team of Account Managers & Executives, I led the strategic development and implementation of my clients’ communication plans. Working on both digital, social and offline disciplines. These included varying size websites from campaign micro sites to larger scale sites with e-commerce & CMS platform integration, SEM, email marketing, social strategy & management, Facebook applications, mobile applications (including AR), digital & social paid for advertising, TV, radio, outdoor, press, in-venue POS, packaging, NPD development and events.I was responsible for the creation of campaign communication plans, creative & digital briefs, approval of all creative to ensure it was on brand and to brief, creation of digital proposals including IA and UX/UI design, analytic measurement & reporting, complete financial management and reporting across all my accounts.



Codemasters

• Staffing and Recruiting

• Senior Manager, Internet and Online Services

  • May 2008 - Feb 2011

  Working for one of the UK’s leading computer game developers and publishers. I was responsible for the Web Design team until 2008, when I was promoted to Online Services Manager and became solely responsible for the Online Department, managing an extensive team of designers (5), developers (4) and web editor (1). Delivering all marketing assets globally (EU, US, AUS) to support game launches, seasonal campaigns and sale periods. Deliverables included; Codemasters.com ecommerce website, large CMS game websites, campaign micro sites, emails, online ads, as well as producing packaging and press ads when required.Interpreting marketing/community briefs, I clearly communicated these to my team. Planning and managing the operational delivery of projects from beginning to end, setting department priorities, producing timings plans, technical specification documents, creating sitemaps and designing UI/UX. I was responsible for final sign-off of all work from the department, ensuring creative was of the highest standard and was utilizing the latest online best practices.Whilst working at Codemasters I managed 100’s of different online projects globally, including Codemasters.com redesign, Overlord, Race Driver Grid, Colin McRae Dirt and Dirt2, Operation Flashpoint, Clive Barkers: Jericho and The Lord of the Rings Online.

• Digital Creative Lead

  • Aug 2005 - Apr 2008

  Managing Codemasters in-house digital design team (5 designers), I was responsible for delivering an exceptionally high standard of creative for the global marketing and community teams across EU, US, AUS.I gained a thorough understanding of the brief requirements and objectives and ensured that final creative was the best solution, ensuring it was on brand and enhancing usability, design, typography and layout when required. Responsible for obtaining all necessary gaming regulation approvals before creative was released (e.g ESRB).Managing the design team work schedule and delegation of work to the team. I provided support and mentoring to the team as well as individual career development and training plans, conducted regular job chats and annual appraisals.



Metal Minds

• Mining

• Senior Designer

  • Jan 2004 - Jul 2005

  I was commissioned to re-brand and re-launch the company and its products. I had full responsibility for the design and delivery of company and product logos, websites, e-mail marketing, online advertising, corporate and product literature, print advertising, direct mail, product packaging, exhibition motion graphic displays.



Freestyle Interactive Ltd

• Digital Designer

  • Sep 2002 - Jun 2003

  I created web sites, intranets and multimedia for high profile clients, such as Jaguar, Land Rover and Barclays Bank.



DCS Automotive

• IT Services and IT Consulting
• 1 - 100 Employee

• Web Designer

  • Sep 2000 - Feb 2002

  At DCS, I designed and created websites from concept to production, including corporate identities and marketing collateral.Having high level of face-to-face contact with potential and existing customers, taking detailed design and production briefs and presenting finished concepts. Clients include Nissan Ireland, Subaru Canada and The Whitehouse Group.