Cheryl Besl

Director of Marketing at BE NKY Growth Partnership
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • Spanish -

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5.0

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/ Based on 2 ratings
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Mike Monaghan

Cheryl has been a great resource for me. Her professionalism and tactful guidance on communication strategy and market engagement have been vital to consistently push us toward our corporate goals. I'm thankful to her and Topic for their hard work and dedication to our efforts.

Ashley Amyot (Moran)

Cheryl's energetic and enthusiastic attitude portrays itself in the work she provides to clients and the guidance she gives to junior members of the team. Her ability to quickly understand client needs, develop a plan of action and provide strategic counsel makes her a powerhouse in the boardroom. Cheryl would be my one of my first choices as an agency PR representative or a team member.

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Experience

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Director of Marketing
      • Sep 2019 - Present

    • United States
    • Government Administration
    • 1 - 100 Employee
    • Manager, Communications & Digital Engagement
      • Apr 2018 - Sep 2019

      I led initiatives to share the organization’s mission, core values and impact through public relations, social media, communications and engagement with the community. I led initiatives to share the organization’s mission, core values and impact through public relations, social media, communications and engagement with the community.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Client Service & PR Director
      • Jan 2010 - Apr 2018

      Led all aspects of PR, communications and social media development for Topic and a variety of national, regional and non-profit clients. Worked with a wide variety of clients to effectively develop and achieve their strategic communications objectives, drive corporate awareness and achieve business growth. Managed content development and media relations team, led and guided account management for the agency. Worked with CEO to grow, retain and attain new clients. - Developed and executed strategic consumer and B2B marketing plans and campaigns for notable brands, organizations and nonprofits across a range of industries, including economic development, manufacturing, financial services and hospitality. - Created PR, marketing and social media plans and content to realize client goals of exposure, awareness, customer relationships, engagement and increased sales. - Supported client tradeshow activities and new product launches through targeted communications, collateral and web development and media outreach. - Planned and oversaw the execution of client events, including press conferences, grand openings, non-profit fundraisers and community-driven special events. - Fostered and maintained relationships with journalists at television, radio and digital media outlet and secured placements in media outlets like Industry Week, CNN and the Wall Street Journal, national trade publications and local media.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Manager
      • May 2006 - Jan 2010

      - Independently managed public relations and marketing client relationships in many industries, resulting in increased billing each year.- Planned, implemented and managed strategic communications tactics to support client objectives.- Led cross-functional team of three in order to achieve strong client results.

    • Public Relations Account Manager
      • May 2006 - Jan 2008

    • United States
    • International Affairs
    • 700 & Above Employee
    • Micro-Enterprise Development Volunteer
      • 2003 - 2005

      - Identified and implemented projects to increase the sustainability and profitability of an alpaca knitting association and small family owned textile business. - Created and led workshops on marketing, client service and accounting to improve and empower leaders in business practices and decision making processes. - Successfully communicated in Spanish, adapted to the culture, integrated into the community and adjusted to upheavals in political and social systems. - Identified and implemented projects to increase the sustainability and profitability of an alpaca knitting association and small family owned textile business. - Created and led workshops on marketing, client service and accounting to improve and empower leaders in business practices and decision making processes. - Successfully communicated in Spanish, adapted to the culture, integrated into the community and adjusted to upheavals in political and social systems.

    • United States
    • Public Policy Offices
    • 1 - 100 Employee
    • Director of Investor Education
      • Feb 1998 - Jul 2003

      National representative for NASAA, the oldest international organization devoted to investor protection. NASAA is the voice of state securities agencies responsible for efficient capital formation and grass-roots investor protection. Its fundamental mission is protecting consumers who purchase securities or investment advice. - Developed investor education programs, messages, brochures and website content for www.nasaa.org. Marketed the materials at national conferences such as AARP, National Conference of State Legislatures and Consumer Federation of America. - Wrote press releases, pitched to national media outlets, developed collateral for NASAA and members, within the U.S., Canada and Mexico. - Initiated relationships with media and government agencies to promote NASAA and members. Federal agencies included: the U.S. Securities & Exchange Commission, U.S. Department of Agriculture, the Federal Trade Commission and the General Services Administration. - Collaborated with private sector industry associations (National Association of Securities Dealers, Securities Industry Association and the Investment Company Institute) and managed production of educational publications such as “A Guide to Understanding 529 Plans,” “Understanding Your Brokerage Account Statement,” and “When Your Broker Calls, Take Note.”

  • Congressman Rob Portman
    • Washington D.C. Metro Area
    • Assistant Press Secretary
      • Aug 1995 - Dec 1997

      Assisted press secretary, pitched member’s legislative initiatives to media and replied to national and local media requests for information. Wrote press statements on legislative positions. Analyzed legislation and federal issues to formulate responses to constituent questions. Established relationships with constituents and agency liaisons to resolve constituent concerns effectively and efficiently. Assisted press secretary, pitched member’s legislative initiatives to media and replied to national and local media requests for information. Wrote press statements on legislative positions. Analyzed legislation and federal issues to formulate responses to constituent questions. Established relationships with constituents and agency liaisons to resolve constituent concerns effectively and efficiently.

Education

  • Indiana University - Kelley School of Business
    Bachelor of Science, Marketing
    1991 - 1995
  • Indian Hill High School

Community

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