Cheryl Xu
User Experience Specialist at University of Southern California- Claim this Profile
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English Full professional proficiency
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Chinese Native or bilingual proficiency
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Mandarin Native or bilingual proficiency
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Cantonese Native or bilingual proficiency
Topline Score
Bio
Claire Lin
It was a pleasure to have Cheryl on my team as web designer for the past year and half. I was immensely pleased with her level of creativity, work ethic, and willingness to accomplish any project. Cheryl has worked on numerous projects that included on-site campaigns, emails, videos, and eye-catching printed brochures for Newegg. In addition Cheryl was notably an excellent team player since she was consistently selected as the 'designer of choice' by my team of merchandisers. She would be a great asset to any organization looking to bolster all visual aspects of brand identity.
Daniel Parker
Cheryl is a very diligent and organized professional. She's able to time manage incredibly well, and stay on task for long periods of time. She learns and implements new concepts continually. As her skill set grows shes going to be a great contributor in any organization at a senior level.
Claire Lin
It was a pleasure to have Cheryl on my team as web designer for the past year and half. I was immensely pleased with her level of creativity, work ethic, and willingness to accomplish any project. Cheryl has worked on numerous projects that included on-site campaigns, emails, videos, and eye-catching printed brochures for Newegg. In addition Cheryl was notably an excellent team player since she was consistently selected as the 'designer of choice' by my team of merchandisers. She would be a great asset to any organization looking to bolster all visual aspects of brand identity.
Daniel Parker
Cheryl is a very diligent and organized professional. She's able to time manage incredibly well, and stay on task for long periods of time. She learns and implements new concepts continually. As her skill set grows shes going to be a great contributor in any organization at a senior level.
Claire Lin
It was a pleasure to have Cheryl on my team as web designer for the past year and half. I was immensely pleased with her level of creativity, work ethic, and willingness to accomplish any project. Cheryl has worked on numerous projects that included on-site campaigns, emails, videos, and eye-catching printed brochures for Newegg. In addition Cheryl was notably an excellent team player since she was consistently selected as the 'designer of choice' by my team of merchandisers. She would be a great asset to any organization looking to bolster all visual aspects of brand identity.
Daniel Parker
Cheryl is a very diligent and organized professional. She's able to time manage incredibly well, and stay on task for long periods of time. She learns and implements new concepts continually. As her skill set grows shes going to be a great contributor in any organization at a senior level.
Claire Lin
It was a pleasure to have Cheryl on my team as web designer for the past year and half. I was immensely pleased with her level of creativity, work ethic, and willingness to accomplish any project. Cheryl has worked on numerous projects that included on-site campaigns, emails, videos, and eye-catching printed brochures for Newegg. In addition Cheryl was notably an excellent team player since she was consistently selected as the 'designer of choice' by my team of merchandisers. She would be a great asset to any organization looking to bolster all visual aspects of brand identity.
Daniel Parker
Cheryl is a very diligent and organized professional. She's able to time manage incredibly well, and stay on task for long periods of time. She learns and implements new concepts continually. As her skill set grows shes going to be a great contributor in any organization at a senior level.
Credentials
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UserTesting Partnered Course
UserTestingMay, 2016- Oct, 2024 -
UserTesting Partnered Course
UserTesting
Experience
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University of Southern California
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United States
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Higher Education
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700 & Above Employee
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User Experience Specialist
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Nov 2021 - Present
Advocated for the end user's needs and welcome opportunities to collaborate with a variety of stakeholders and functions to develop thoughtful applications to improve the employee experience • Conducted and leveraged user research, market analysis and analytics to design customer-centered solutions • Pinpointed user painpoints and conceptualized design solutions to align user goals with business goals • Created prototype designs based on Web Content Accessibility Guidelines (WCAG) and ADA compliance requirements Show less
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The Topocean Group
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United States
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Transportation, Logistics, Supply Chain and Storage
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100 - 200 Employee
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UX Designer
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Aug 2020 - Nov 2021
Working closely with the development team in designing a complicated next-generation supply chain management software that provides intelligent IT services, solutions and seamless user experience for end users • Conduct user research to gather feedback and requirements • Translate user needs into actionable designs • Conduct usability testing on the design proposals and validate the design decisions • Develop functional and responsive web interface prototypes that elevate user experiences while adhering to technical application requirements • Build and maintain design system and style guide to standardize the consistent components in different applications of the company Show less
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Newegg
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United States
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Retail
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500 - 600 Employee
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Web Designer
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Apr 2018 - Jun 2020
• Converted business-facing requirements into engaging E-commerce products • Conducted user research and A/B testing to improve features of nurturing emails and dedicated emails as well as their subsidary landing pages • Conceptualized and created promotional campaigns for seller branding • Collaborated with merchandisers, marketing managers and developers to solve the complex problems from B2B clients in marketplace • Converted business-facing requirements into engaging E-commerce products • Conducted user research and A/B testing to improve features of nurturing emails and dedicated emails as well as their subsidary landing pages • Conceptualized and created promotional campaigns for seller branding • Collaborated with merchandisers, marketing managers and developers to solve the complex problems from B2B clients in marketplace
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CarryoutSupplies.com
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United States
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Wholesale
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1 - 100 Employee
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Product Designer
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Dec 2016 - Jul 2018
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Sugarmade, Inc.
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United States
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Paper & Forest Products
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1 - 100 Employee
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Web Designer
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Dec 2016 - Jul 2018
• Customized design strategies for business insights, driving 2017 retail sales growth by 21% • Led email campaign conceptualization & creative production and analyzed Mailchimp performance for brand marketing • Partnered with multi-functional teams to design templates in retail packaging • Redesigned CarryOutSupplies.com with user-friendly web design trends • Customized design strategies for business insights, driving 2017 retail sales growth by 21% • Led email campaign conceptualization & creative production and analyzed Mailchimp performance for brand marketing • Partnered with multi-functional teams to design templates in retail packaging • Redesigned CarryOutSupplies.com with user-friendly web design trends
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The University of Texas at Austin
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United States
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Higher Education
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700 & Above Employee
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UX Designer/UI Designer
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Jan 2016 - Oct 2016
• Translated the business goal to responsive redesign of the website for branding International Office • Synthesized user research, user data and user feedback into actionable product decisions phase by phase• Conducted usability testing of information architecture on graduate students via card sorting, tree testing, heuristic evaluation and Google Analytics to evaluate success rate of audience-oriented interaction compared to service-oriented interaction• Designed visual sitemaps for color-coded site architecture and created mockups, wireframes and prototypes using Axure and Sketch• Transferred content to the new CMS, styled the website template and troubleshot conflicts between user needs and Drupal 8 compatibility Show less
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Alien Rescue Learning Experience Designer
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Sep 2014 - May 2016
• Set standard and provided strategies for version transformation of an educational game in WebGL• Conducted user interviews in middle school and analyzed the user feedback after producing user videos• Created 3D models in a new game environment and tested the game v5 using Blend4web.• Redesigned the official website of two educational games using HTML 5, CSS3, JavaScript and Bootstrap• Designed and documented git and github training workflow for the research team
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Nanshan Experimental School
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Shenzhen, Guangdong, China
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Information Technology Intern Teacher
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Oct 2013 - Nov 2013
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Houhai Primary School
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Shenzhen, Guangdong, China
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Information Technology Intern teacher
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May 2013 - Jun 2013
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Kingdee International Software Group
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Software Development
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300 - 400 Employee
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Instructional Designer / Learning Experience Designer
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Jun 2012 - Aug 2012
Developing education product for training as well as advertisement for the company Developing education product for training as well as advertisement for the company
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Education
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2014 - 2016
The University of Texas at Austin
Master's Degree, Learning Technologies -
2010 - 2014
Shenzhen University
Bachelor's Degree, Education Technology -
2007 - 2010
Shenzhen Foreign Language School
High School
Community
