Cheryl Spaans, CPTD
National Director of Sales Training and Development at Heart to Heart Hospice- Claim this Profile
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Topline Score
Bio
Alexander Bustos
Cheryl was a delight to work with, she created an atmosphere of collaboration within the organization. I remember Cheryl scheduling meetings with different department heads to gather as much info as possible to constantly improve the training program she initially established. The entry level positions saw an increase in productivity and output due to her determination.
Cindy L. Berger, MBA
Cheryl became an exceptional business partner and subject matter expert to the marketing, sales and training teams. She can zero in on the key features and benefits and positioning required for effective training and development materials used in both the B2B and consumer settings. Cheryl is passionate about finding the right voice and the right message to be an dynamic communicator, trainer and all-around great colleague.
Alexander Bustos
Cheryl was a delight to work with, she created an atmosphere of collaboration within the organization. I remember Cheryl scheduling meetings with different department heads to gather as much info as possible to constantly improve the training program she initially established. The entry level positions saw an increase in productivity and output due to her determination.
Cindy L. Berger, MBA
Cheryl became an exceptional business partner and subject matter expert to the marketing, sales and training teams. She can zero in on the key features and benefits and positioning required for effective training and development materials used in both the B2B and consumer settings. Cheryl is passionate about finding the right voice and the right message to be an dynamic communicator, trainer and all-around great colleague.
Alexander Bustos
Cheryl was a delight to work with, she created an atmosphere of collaboration within the organization. I remember Cheryl scheduling meetings with different department heads to gather as much info as possible to constantly improve the training program she initially established. The entry level positions saw an increase in productivity and output due to her determination.
Cindy L. Berger, MBA
Cheryl became an exceptional business partner and subject matter expert to the marketing, sales and training teams. She can zero in on the key features and benefits and positioning required for effective training and development materials used in both the B2B and consumer settings. Cheryl is passionate about finding the right voice and the right message to be an dynamic communicator, trainer and all-around great colleague.
Alexander Bustos
Cheryl was a delight to work with, she created an atmosphere of collaboration within the organization. I remember Cheryl scheduling meetings with different department heads to gather as much info as possible to constantly improve the training program she initially established. The entry level positions saw an increase in productivity and output due to her determination.
Cindy L. Berger, MBA
Cheryl became an exceptional business partner and subject matter expert to the marketing, sales and training teams. She can zero in on the key features and benefits and positioning required for effective training and development materials used in both the B2B and consumer settings. Cheryl is passionate about finding the right voice and the right message to be an dynamic communicator, trainer and all-around great colleague.
Credentials
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Certified Professional in Learning and Performance (CPLP)
ASTD Certification InstituteApr, 2013- Nov, 2024
Experience
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Heart to Heart Hospice
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United States
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Hospitals and Health Care
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500 - 600 Employee
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National Director of Sales Training and Development
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2019 - Present
Design, develop, and implement sales orientation and sales training, including regional sales trainings, for all programs. Conduct web-based training, classroom instruction, and one-to-one coaching and mentoring. Develop marketing materials and job aids to support sales and company goals. Created new sales team Orientation process, acclimating sales teams to company culture / expectations, and including Sales Manual and e-learning course development and management. Design, develop, and implement sales orientation and sales training, including regional sales trainings, for all programs. Conduct web-based training, classroom instruction, and one-to-one coaching and mentoring. Develop marketing materials and job aids to support sales and company goals. Created new sales team Orientation process, acclimating sales teams to company culture / expectations, and including Sales Manual and e-learning course development and management.
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The Medicus Firm
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United States
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Staffing and Recruiting
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100 - 200 Employee
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Director Of Training And Development
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2018 - 2018
Design, develop, and implement onboarding and sales training, including training strategy. Incorporate individual training, group instruction, presentations, demonstrations, and meetings to support company objectives. Develop supporting materials and job aids. Ongoing coaching and mentoring. Manage an inside sales team of lead generators. Design, develop, and implement onboarding and sales training, including training strategy. Incorporate individual training, group instruction, presentations, demonstrations, and meetings to support company objectives. Develop supporting materials and job aids. Ongoing coaching and mentoring. Manage an inside sales team of lead generators.
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Diversicare Healthcare Services Inc.
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United States
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Hospitals and Health Care
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400 - 500 Employee
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National Director, Sales Training and Development
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2013 - 2018
Design and deliver sales and customer service training throughout all company locations utilizing multiple delivery platforms, to support goals of sales teams and company leadership. Create tools and job aids for the organization. Developed first computer-based, all new orientation process, content, and materials for streamlined, timely transition to productivity in the field. Key lead in rollout of CRM system. Ongoing coach and mentor for sales teams on company best practices. Collaborate with team in developing ongoing monthly marketing materials and company projects and initiatives.
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Director, Strategic Growth Training
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2012 - 2013
Design and develop training tools and materials to support efforts of sales teams and field staff. Conduct web-based training for 400+ sales and field staff for consistency in messaging and sales best practices. Quarterly Marketing Materials for strong sales initiatives. Developed and executed training on company products and clinical specialty programs. Designed, developed, and implemented company-wide training of Golden Living sales managers on effective high-level sales calls. ACO/Networking training for developing healthcare partnerships from consultative selling perspective. Coach / mentor sales and field staff on company best practices for consistency and success.
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Manager, Corporate Sales Training
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2007 - 2011
Corporate training, sales development and training, sales management, development of marketing materials and initiatives, customer acquisition and retention, solution selling, planning, sales analysis, and personnel development. Created new sales training curriculum; acclimated sales teams to corporate sales culture / expectations. Trained 600+ sales staff and 100+ managers in Sales and Sales Management, providing processes and tools for success. Speaker regionally and nationally; presenter at Sales Rallies and Circle of Excellence events on broad range of sales topics. Instrumental in successfully integrating sales and CRM training with Gentiva ($2B company), following 2010 Odyssey ($1B company) acquisition.___________________________________________________________________________________________Additional Experience■ Excelled in field sales experience while working as Senior Hospice Representative for VITAS Healthcare Corporation and Odyssey Hospice.• Instrumental in increasing program census 306%, from 34 to 138, in 19 months.• Increased referral base by 170%.• Speaker at National & Regional Sales Events.• Increased weekly territory admissions from 4 to 12 during tenure; consistently in company Top 10 / Top 20.• Member of Baylor Irving Hospital Healthcare System Task Force; developed new Do Not Resuscitate (DNR) processes, resulting in increased compliance with patient Living Will and DNR requests.• Recipient of VITAS President’s Award.■ Training and sales & marketing consulting experience in diverse environments. (A non-profit organization, a dialysis service, the largest freestanding emergency room system, and a two post-acute care companies.)■ Increased territory sales by 300% in 2 years and received Top Producer Award while working as sales consultant for a biomedical waste company.■ Invited two years in a row to serve as speaker at one of largest dental conferences in the United States (Southwest {Midwinter} Dental Conference).
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Education
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Baylor University
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Texas A&M University System Health Science Center- Baylor College of Dentistry
Bachelor of Science
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