Experience

Tuan Sing Holdings Limited

• Singapore
• Real Estate
• 1 - 100 Employee

• Senior Marketing and Communications Manager

  • Jan 2023 - Present

• Marketing and Communications Manager

  • Aug 2020 - Dec 2022

  Tuan Sing Holdings Limited, a Singapore-based property developer founded in 1969, is a regional investment holding company with interests mainly in real estate investment, real estate development and hospitality. Over the years, the Group has developed a portfolio of strategically located real estate assets in Singapore and across the region and has established a reputation for delivering high quality and iconic developments.My main responsibility is to create and maintain Tuan Sing's brand identity and reputation by developing and implementing branding and communication strategies that align with the company's objectives and values. This includes creating brand guidelines and ensuring their consistent use across all marketing and communication channels, both in terms of messaging and visuals.In addition, I collaborate closely with the marketing team to supervise the creation and execution of multi-channel marketing campaigns and programmes aimed at promoting Tuan Sing's diversified portfolios. Through various print, digital, and broadcast channels, I ensure that the intended audience receives the appropriate message to maximise sales.As the brand custodian, I'm also responsible for engaging with stakeholders, partners, and the public to increase brand awareness. This requires identifying opportunities to promote Tuan Sing's projects and addressing any concerns that may arise. Additionally, I oversee all public relations activities, including copywriting and event planning, to ensure that Tuan Sing's messaging is consistent across all communication channels.In summary, my contribution to Marketing and Communications is essential in upholding Tuan Sing's status as a prominent property developer in Southeast Asia, China, and Australia. Show less



Resort Venture Pte Ltd

• Singapore

• Marketing and Communications Manager

  • Apr 2019 - Jun 2020

  Bintan Lagoon Resort, a sprawling property measuring approximately 311 hectares in Singapore, is managed by Resort Venture Pte Ltd. The resort features a 450-room hotel, luxurious villas, two 18-hole championship golf courses, and a range of leisure and dining options. As the Marketing and Communications Manager, my primary role involves driving revenue generation, market positioning, brand engagement, and communication strategies for the resort. To achieve these goals, I develop and implement marketing and digital strategies utilising above-the-line (ATL) and below-the-line (BTL) methods. My focus is on optimising the market mix, brand status, direct sales, advertising, social media, and brand marketing efforts to drive revenue across all customer segments. Furthermore, I am responsible for executing brand packages and practices and ensuring the successful delivery of special events and promotional programmes at the resort. Additionally, I played a key role in the brand redevelopment of the resort. Show less



KOP Properties Pte. Ltd.

• Singapore
• Real Estate
• 1 - 100 Employee

• Corporate Marketing and Communications Manager

  • Jan 2018 - Apr 2019

  KOP Properties focuses on innovative enhancements to create high-quality projects. Its capabilities include conceptualisation to management of the project and investment, construction and sales and marketing of the development for both residential and commercial properties. In addition, KOP Properties manages hotels, resorts and yachts through its KOP Hospitality arm. Comprising its portfolio are The Ritz-Carlton Residences, Singapore, Cairnhill and Montigo Resorts, Nongsa and Montigo Resorts, Seminyak. Past projects include The Spazio, Scotts Spazio and Hamilton Scotts, the world’s tallest en suite elevated car porch residence. KOP Properties was also involved in the extensive refurbishment and renewal of 10 Trinity Square, a historical landmark building in the heart of London's financial district. For my role, I was in charge of implementing creatives, inspiring and integrating marketing and media communications plans and promotional activities selected to support the brand and marketing strategy. These also include copywriting, designing, developing and distribution of marketing collaterals and assets for both print and digital. campaigns. Show less



Montigo Resorts

• Singapore
• Hospitality
• 100 - 200 Employee

• Marketing and Communication Manager

  • Aug 2015 - Dec 2017

  Montigo Resorts, Nongsa, the first flagship property in Batam, Indonesia, is located just 45 minutes away from Singapore. This charming resort boasts 88 villas, 85 studio residences, and 23 residences for both resort stay and purchase. Each unit offers a spacious living room, open-air bathroom, master and guest bedrooms, and an outdoor dining terrace that overlooks a private infinity plunge pool. The resort features a beach club, kid's club, spa, and exceptional dining options. Montigo Resorts has also introduced a new lifestyle resort concept in Bali, Indonesia, with its second property at Seminyak. The resort is located in the heart of the Seminyak district, and just a short stroll away from the beach. Montigo Resorts, Seminyak offers 108 spacious rooms and suites, adorned with fun, quintessentially Montigo elements. The resort also features specially designed spa accommodations, TIIGO, an interactive dining restaurant, a poolside cocktail lounge bar, swimming pools, and a kid's club. Both resorts have been recognized with multiple awards as upscale luxurious properties. As part of the Montigo team, I have led a team of 5 in Singapore (HQ) and Indonesia offices in developing and maintaining effective communications across ATL, BTL, branding, and social media channels. I work closely with PR agencies, media influencers, and stakeholders to ensure the brand proposition is desired, with the overall objective of positioning the resorts for international recognition. In 2015, I led marketing activities and programmes for the pre-opening of Montigo Resort, Seminyak in Bali. Show less



Agency for Integrated Care (Singapore)

• Singapore
• Hospitals and Health Care
• 500 - 600 Employee

• Senior Executive, Corporate Communications

  • Dec 2014 - Aug 2015

  The Agency for Integrated Care (AIC) strives to establish a dynamic community for care that enables individuals to age gracefully and live well. By coordinating and facilitating efforts to integrate care, AIC aims to achieve optimal outcomes for clients. AIC empowers clients with information on health and social care and facilitates their care arrangements after hospital discharge. Additionally, AIC works with health and social care providers to increase services and enhance collaboration to improve care quality for the ageing population. As a communications and branding support member, my role is to ensure the success of various strategic engagement programmes and initiatives for the public. This includes developing messages, pitching to the media, and facilitating media engagements, as well as writing speeches and press releases. Additionally, I assist with marketing communications projects, such as developing videos, print and online materials, and publications. Show less



Far East Organization

• Singapore
• Real Estate
• 700 & Above Employee

• Corporate Affairs, Senior Executive

  • Aug 2011 - Nov 2014

  Far East Organization is a property emporium offering a comprehensive range of real estate products for sale and lease, from expatriate housing to hotels and serviced residences to retail, office, healthcare and industrial space. Together with its Hong Kong-based sister company Sino Group, is one of Asia’s largest real estate groups. The group has publicly-listed as well as private development and investment companies under its umbrella and operates in Singapore, Malaysia, Australia, Hong Kong and China. My role is to conceptualise and implement marketing strategies for sales and lease – including residential, commercial, industrial and medical properties. I was innvolved in content creation for brochures, print ads and advertising campaigns and working closely with media buyers to promote brand and properties for sales. to ensure cohesive and distinctive communication materials for sales, leasing, retention and engagement purposes. Show less



Pacific Star Group

• Singapore
• Real Estate
• 1 - 100 Employee

• Corporate Communications, Executive

  • May 2008 - Mar 2011

  The Pacific Star Group is a renowned real estate investment firm in Asia, known for its successful high-profile transactions and specialized knowledge of prime real estate in the region. The company has a global investor base spread across Asia, Middle East, Europe, and North America. With a strong network of global contacts, domain expertise, and industry experience, the company has completed transaction deals in prime properties in key Asian cities worth over USD 6 billion, resulting in superior investment returns for its clients. These returns range from over 40% for commercial property transactions to over 100% for divestments of real estate vehicles through public listings. As a brand custodian for the Pacific Star Group, I was responsible for ensuring a clear and strong corporate image and branding for the company and its regional offices. This was achieved through accurate and consistent application of the corporate and visual identity. I managed media relations, publicity, and advertising campaigns, as well as editorial tasks on corporate collaterals, print and online editorial newsletters, websites, and intranets. Additionally, I planned and managed public relations activities, including conceptualisation, copywriting, and editing of corporate information for business and media. I also responded to media enquiries and assisted in crisis communication when necessary. In 2008, I travelled to various Asian countries for the filming of Channel NewsAsia's "Asian Dragons Rising Series 3," which profiled companies' challenges and experiences, providing insights into how companies are riding on the region's dynamic economic growth. Show less