Cheryl McLennan

Queensland Aquatic Manager at Belgravia Leisure
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Contact Information
us****@****om
(386) 825-5501
Location
AU

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Experience

    • Australia
    • Recreational Facilities
    • 300 - 400 Employee
    • Queensland Aquatic Manager
      • Aug 2010 - Present

      Projecting self-confidence, authority and enthusiasm, I oversee the QLD state aquatic operations to drive and grow Swim schools through acquisition and retention and by ensuring all KPI’s are met. To drive operational performance, I evaluate and report on Operational efficiencies to present financial information, KPI and effectiveness of programs to leadership with power, credibility and persuasion. In addition, I collaborate with the QLD State Manager to review financials and create annual budgets in line with business needs. As a strategic and innovative thinker, I envision monthly goals and motivate each Swim School Co-Ordinator to work towards achieving said goals, ultimately leading to improved sales and retention. Showing dynamic leadership qualities, I manage, supervise and recruit staff, including ensuring professional development and progression pathways, creating, coordinating and delivering inductions and training sessions for new Aquatic staff and Swim School Coordinators. Leveraging the ability to communicate with ease and a natural style, I maintain effective and cooperative communication with customers, businesses and key internal and external stakeholders.On the other hand, I develop viable solutions to enhance the QLD Contact centre operations and assist with the growth of the Business. To make an affirmative contribution to improvements, I implement and innovate the Multi lesson packages to increase revenue for the QLD State. Lastly, I liaise with the Education department and schools on matters regarding operational processes for schools and attending venues with risk assessment strategies.

    • Acting National Aquatic Manager
      • Jun 2019 - Aug 2022

      In my current role, I oversee the day-to-day operations, promotion and growth of the Swim School Program with a proven track record of active enrolment numbers increasing which exceeded the sales target. I also manage all revenue and expenditures of the program measuring it meets all budgets and the KPI of the business. Whilst providing positive leadership and direction to the National Aquatic Leadership team, I also enthuse and inspire them to pursue a shared goal, drive the GOswim program for positive sales and operations and excel in their specific task. With a genuine interest in customer satisfaction, I implement quality assurance procedures to ensure that the program meets all Council and Company expectations and contract deliverables and that the community has access to quality and satisfying aquatic services. Displaying the strengths of an exceptional leader, I manage, supervise and recruit staff, including ensuring professional development, creating, coordinating and delivering training sessions. As a change agent, I handle change efficiently, planning and directing the smooth restructuring of the Swim School Department, assisting staff in its acceptance and implementation, leading and motivating staff and achieving improved service to customers. Focused on quality and performance, I effectively and continually plan, implement and evaluate activities, programs (GOswim) and functions to ensure a smooth pathway for all swimmers (infants and adults), promote community engagement, increase patronage and revenue opportunities for the centre. As an effective and positive communicator, I collaborate with different departments and teams to secure overall success. With industriousness, conscientiousness and diligence, I regularly analyse data through the VM Dashboard to identify potential upsell opportunities for new clients, providing a crucial aspect in leading to an increase in incremental sales.

    • Swim School Coordinator/Squad coach/Swim teacher/Aqua teacher
      • May 2003 - Sep 2013

      Whilst engaged in various roles within the leisure and aquatic industry, I managed the revenue and expenditures of the Swim School program whilst ensuring the department met all budgets with an annual turnover. As a positive and decisive leader, I led the Swim School team of over 60 swim teachers by providing positive direction, supporting and developing a culture of high performance, continuous improvement and innovation. With quality and customer-focused mindset, I ensured all areas of service delivery activities were appropriately resourced to ensure an effective swim school delivery of lessons and a quality service to clients and the community.Demonstrating high levels of initiative and expertise, I planned, coordinated, implemented and supervised the swim lesson program and instructors to ensure all lessons are executed enthusiastically, safely, and securely within the guidelines. Blending business acumen and industry knowledge, I monitored the business and quality outcomes of the Learn to Swim program and exceeded expected KPIs.Excelling in driving success, I oversaw the successful launch and implementation of the new Belgravia Learn to Swim Curriculum, smoothly leading change, conducting ongoing staff training sessions, analysing progress and providing program evaluation reports on a State Level. Furthermore, I managed the Swim teacher roster, training and staff including providing outstanding services and technique-driven lessons in an environment in which swimmers could develop self-confidence, skills and an affinity with water. Lastly, I demonstrated a high level of competence and personal effectiveness seen in attaining 3 gold medals as a Squad Coach Assistant to the Olympic Coach and productively coordinating 12 schools with a successful revenue stream of million.

    • Australia
    • Government Administration
    • 700 & Above Employee
    • Health Club Manager
      • May 1996 - Sep 2003

      As a Health Club Manager, I oversaw the day-to-day management and operations of the Health Club including taking ownership of lead generation, sales, management of PT and building a strong relationship with members and the Moreton and Brisbane Community. Passionate about giving back to the community, I implemented new group fitness programs aimed at the expansion of activities and catering for the needs of the community. Demonstrating high levels of initiative and expertise, I provided instruction as a Personal Trainer to ensure safe and effective training for positive outcomes for the participants. Through smart and resourceful planning, I implemented and delivered a diverse mix of programs (Les Mills), group fitness and aqua classes, services and initiatives that encouraged our members to become more active, more often. Last but not least, I provided supportive management that valued people and fosters teamwork, innovation, openness and participation.

  • Olympics 2000
    • Australia
    • Liason Officer - Olympics 2000
      • Sep 2000 - Oct 2000

      Working as the liaison officer as an volunteer at the Sydney 2000 Olympics. The position was to communicating to delegates and dignitaries of the “International Olympic Committee (IOC) and gold medal winners. During this time I gained extensive knowledge into the strategies and planning of elite sport. Working as the liaison officer as an volunteer at the Sydney 2000 Olympics. The position was to communicating to delegates and dignitaries of the “International Olympic Committee (IOC) and gold medal winners. During this time I gained extensive knowledge into the strategies and planning of elite sport.

    • Public Relations Assistant
      • Jan 1990 - May 2000

      Working as a part-time job I obtained many administrative skills and learnt the art of building brand awareness of Companies through many different communication platforms. Working as a part-time job I obtained many administrative skills and learnt the art of building brand awareness of Companies through many different communication platforms.

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