Experience

University of Michigan Ross Social Venture Fund

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• VP of Investment

  • Apr 2023 - Present

• Investment Associate

  • Sep 2022 - Apr 2023

  Ann Arbor, Michigan, United States



Boston Consulting Group (BCG)

• United States
• Business Consulting and Services
• 700 & Above Employee

• Summer Consultant

  • Jun 2023 - Aug 2023

  San Francisco Bay Area



TikTok

• United States
• Entertainment Providers
• 700 & Above Employee

• Global Product Marketing Manager, TikTok Monetization Product

  • Dec 2020 - Jun 2022

  • Established value measurement framework and data-driven go-to-market process to define metrics and apply across key Ad Interface projects, quantifying issues, progresses and impacts of 83% of key projects and all future projects • Navigated product and go-to-market strategy for advertising integrity products, unblocking 2% of total weekly revenue and increasing customer satisfaction on related area by 16% • Developed user personas for Business Center through data analysis, customer… Show more • Established value measurement framework and data-driven go-to-market process to define metrics and apply across key Ad Interface projects, quantifying issues, progresses and impacts of 83% of key projects and all future projects • Navigated product and go-to-market strategy for advertising integrity products, unblocking 2% of total weekly revenue and increasing customer satisfaction on related area by 16% • Developed user personas for Business Center through data analysis, customer surveys and interviews, guiding annual product strategy revamp and value proposition building to reach cross functional consensus • Expedited products’ pilot tests to launch within 2 months after a 6-month delay, increasing engagement rate by 180%, weekly retention rate by over 10% and customer confidence by 25% • Repositioned product strategy through improving operation efficiency by 6X, releasing a total of 40 hours/week bandwidth across teams • Identified product opportunities for agency clients, expected to bring a 30% uplift in optimal product spending Show less



GroupM

• United States
• Advertising Services
• 700 & Above Employee

• Account Supervisor

  • Jul 2019 - Dec 2020

  Shanghai City, China • Directed media strategy planning and execution for 10 clients, achieving 60% unit cost saving, ground-breaking online sales record and 151% YoY growth on ad engagement rate • Facilitated strong engagement with clients from managers to C-level executives, winning pitches, contract renewals and new solution buy-ins, resulting in 95% YoY billing growth and 400% QoQ acquisition budget growth • Pioneered industry-leading media buying solutions for both domestic and global clients, growing… Show more • Directed media strategy planning and execution for 10 clients, achieving 60% unit cost saving, ground-breaking online sales record and 151% YoY growth on ad engagement rate • Facilitated strong engagement with clients from managers to C-level executives, winning pitches, contract renewals and new solution buy-ins, resulting in 95% YoY billing growth and 400% QoQ acquisition budget growth • Pioneered industry-leading media buying solutions for both domestic and global clients, growing revenue of GroupM’s strategic data product by 500% • Mentored 2 junior team members through standardizing work process and building sharing mechanism of knowledge and resources, enabling mentees to work unsupervised within 2-3 months

• Senior Account Executive (Programmatic Buying Unit)

  • Jan 2019 - Jul 2019

  Shanghai City, China

• Executive(Entertainment Sports Partnership)

  • Jun 2018 - Jan 2019

  Shanghai City, China • Negotiated with external media partners from a national no.1 variety show sponsorship project for a well-known automobile client, achieving 4X screen time and 5X ROI of original package offerings • Formulated new media evaluation model by researching and introducing new data source and model frameworks, creating a quantitative recommendation approach to expedite negotiation process



Accenture Interactive

• Account Management Intern

  • Jun 2017 - Nov 2017

  Shanghai City, China • Managed projects across different digital marketing channels such as SEO, SEM, social media etc. In charge of 7 clients independently as account manager within 2 months • Led 2 upsell opportunities by working with experts across different channels, drafting and presenting web development project proposal to client independently, winning both projects