Experience

Scoot

• Singapore
• Airlines and Aviation
• 700 & Above Employee

• Senior Specialist, Brand & Social

  • Nov 2021 - Present

  • Collaborate closely with market development team, agency partners and in-market teams to plan and execute campaigns (brand, new route launches, partnerships, tactical sales) to drive bookings and destination interest • Work with agency and in-house design team to develop full 360 campaign assets, from creative conceptualisation, production, execution to reporting • Ensure successful and timely rollout of brand campaigns across channels and insightful post-campaign analysis to maximize ROI Show less



Ferrero

• Luxembourg
• Manufacturing
• 700 & Above Employee

• Regional Marketing Executive

  • Apr 2019 - Oct 2021

  Responsible for all marketing activities across SEA, HK & TW for Kinder Joy. • Managed the Kinder Joy portfolio and drives marketing efforts across SEA, HK & TW • Worked closely with creative agencies to develop 360 marketing comms (POSM, packaging, social etc.) • Supported brand targets with strong end-to-end management of ongoing campaigns • Provided monthly updates of Kinder brand performance through analysis of Nielsen consumer data and local trade activities, identifying gaps to drive business and brand growth • Developed premiums with strict testing and certification process Show less



eg+ worldwide

• United Kingdom
• Advertising Services
• 400 - 500 Employee

• Senior Account Executive

  • Jan 2016 - Mar 2019

  • Supported Hewlett-Packard regional marketing teams in creating and localizing both ATL and BTL marketing materials, including print, digital and outdoor media • Collaborated and worked closely with media agencies and offshore production teams to ensure creatives are delivered accurately and on time • Practiced strict quality control of creatives with a strong eye for detail, making sure they are compliant to HP brand as well as Intel and Microsoft guidelines • Displayed proactive working, strong organizational skills and ability to multi-task in a fast-paced environment whilst facing tight timelines Show less



Citi

• United States
• Financial Services
• 700 & Above Employee

• Marketing Associate Intern

  • Jun 2014 - Nov 2014

  • Spearheaded the marketing initiatives and administered the management of the Citibank SMRT Platinum Visa Card and Citibank DIVIDEND Card • Managed several communication channels such as SMS, Facebook and monthly eDMs blasts which includes copywriting of promotional messages • Developed baseline POSMs such as tentcards, pull-up banners and easel stand posters with promotion mechanics, which includes the offer and terms & conditions • Collaborated with over 50 external merchants and ensured smooth production and deployment of product visuals Show less



PwC

• Professional Services
• 700 & Above Employee

• Tax Associate Intern

  • Jan 2012 - Jun 2012

  • Prepared Singapore individual income tax packages for international clients such as executives in multi-national corporations • Detail-oriented and developed good organizational skills • Prepared Singapore individual income tax packages for international clients such as executives in multi-national corporations • Detail-oriented and developed good organizational skills