Experience

Carrier Enterprise Canada

• Canada
• Wholesale Building Materials
• 1 - 100 Employee

• Marketing Manager

  • Mar 1987 - Present

  While the majority of focus is on the wholesale aftermarket division of Carrier Enterprise Canada, this position also encompasses co-operative/shared marketing projects related to the residential and commercial divisions. Responsibilities include: •Develop and maintain marketing budget; tracking all expenses and funding to ensure budgets are adhered to •Develop marketing calendar on an annual basis •Participate in the development of marketing promotions and campaigns •Perform post-mortems of promotions to measure successes and opportunities •Source and coordinate redemption of customer promotion incentives •Coordinate training events including venue selection, promotions and budgets •Help to develop, coordinate and execute marketing programs and promotions for residential consumer and commercial brands •Coordinate support materials and advertisements for consumer promotions and channel partner spiffs •Help to develop and deploy communication to external and internal customers •Communication and interaction with channel partners, ensuring rapid customer satisfaction •Source, purchase and coordinate promotional materials •Develop, coordinate and communicate uniform program on an annual basis •Handle all marketing administration and documentation •Maintain high ethical standards in all functions Show less