Experience

Fidelity Cooperative Bank

• United States
• Financial Services
• 100 - 200 Employee

• AVP, Creative Manager

  • Nov 2022 - Present

  Creative Direction, Art Direction and Graphic design Creative Direction, Art Direction and Graphic design



Vecna

• United States
• Software Development
• 1 - 100 Employee

• Senior Creative Manager | Art Director | Graphic Designer

  • Jul 2019 - Nov 2022

  Responsible for Vecna’s creative across three healthcare products. Patient Services Solutions, Clinical Surveillance, VGo Robotic Telepresence. • Support company-wide cross-functional teams in marketing, sales, digital, engineering, customer support and HR. • Manage and design tradeshow materials (promotional, social, print, digital, and video and booths) for 15-20 tradeshows annually • Relaunched Vecnahealthcare.com using Elementor to improve the website features and ease of use, while saving the company over $35K in external agency costs. • Manage external vendors (Promotional, Image Stock Houses, and Web Agency) • Collaborate with multiple company-wide teams to wireframe and design UI/UX for two new company products • Created new brand identity for 2022/2023 company re-brand • Work with the sales team to brand software for prospect demos • Build and design Landing pages in Instapage and Elementor for sales and marketing campaigns. • Created & edited videos with minimal budgets including screen recordings, photoshoots/videoshoots, unboxing and setup for VGo, webinar videos and more.  KEY ACHIEVEMENTS: Working seamlessly as a team, Marketing delivered consistently on marketing KPIs and MQLs month over month. Rebuilt Vecnahealthcare.com with Elementor from Divi Builder added features and optimized for team use saving over $35K in external agency fees. Successfully re-branding new products for roll-out in 4th quarter 2022 and 2023. Awarded GDUSA In-House Design Award for HIMSS Tradeshow design in 2020. Show less



Benchmark Senior Living

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Art Director (print/web)

  • May 2017 - Jul 2019

  Brand Curator • Directed and lead a team of designers, production artists, web developers from ideation through final projects. (Digital / Video/ Web / Print) • Partnered with external branding agency & marketing leadership to launch a new corporate brand. • Created and developed 4 community identities within an endorser brand strategy. • Lead, review and approve digital designs, video content, photography and graphic design developed by internal creative team and external agencies. • Commissioned artwork; negotiated costs and usage, managed print vendors, oversaw completion of artwork & supervised photo-shoots. Leader and Team Collaborator • Created and lead the design team within the marketing department. • Supported company-wide cross-functional teams in marketing, sales, digital, corporate communications, and human resources. Continued to ensure the integrity of the brand is carried throughout all marketing channels to increase productivity and communication within departments. • Partnered with Senior Executives and Account Directors to streamline work-flow processes and messaging Creative Work-flow Optimization • Developed internal processes to ensure all work met schedules and production deadlines as well pivoting as needed to optimize for effectiveness • Developed a scalable, template-based system to support consistent branding and process across 60+ communities. Reduced external design costs while maintaining a high level of creative. • Managed marketing portal with customizable on brand marketing materials. • Partnered with and utilized market research to refine internal and external communications and collateral. KEY ACHIEVEMENT: Successfully brought in-house a high quality graphic design department which significantly reduced and in some cases eliminated the need to outsource design to third party vendors allowing for larger control over design and created a large cost savings year-over-year. Show less



Markforged

• United States
• Industrial Machinery Manufacturing
• 200 - 300 Employee

• Contract Art Director

  • Jan 2017 - Apr 2017



New Media Associates

• Lawrence, MA

• Digital Art Director

  • Mar 2008 - Mar 2017

  • Developed creative solutions across multiple mediums (digital design, online media, print, web design for desktop and mobile platforms, landing pages, presentations, email, direct mail, advertising campaigns, corporate id, collateral, and trade shows, white papers, etc). • Art directed, managed & designed well-organized, user-centered. • Lead & Directed photo shoots for client products. • Expert Knowledge of print production, print process, and asset management • Managed external developers on web based initiatives for both desktop and mobile experiences Show less



Interimarketing™

• Public Relations and Communications Services
• 1 - 100 Employee

• Creative Director

  • Jan 1999 - Jan 2017

  Developed creative solutions across multiple media for a variety of industries for internal and external audiences including organizational startups, Health & Healthcare, Pharmaceutical, high technology, travel and tourism, software, energy and environmental. • Oversaw and developed creative that made an impact across multiple mediums (print, online media, web design for desktop and mobile platforms, presentations, landing pages, direct mail, email, advertising campaigns, corporate id, collateral, and trade shows materials) to ensure projects on brand, on time and on budget. • Art directed, managed and mentored junior designers, photographers, and illustrators. • Designed and implemented well-organized, user-centered websites utilizing, HTML, CMS, CSS, JavaScript using WordPress. • Collaborated with key marketing partners to presented concepts and creative strategy with clients. • Developed proposals and cost proposals. • Managed print vendors & attended press checks for quality assurance. • Direct photo shoots to ensure quality images and creative direction. • Actively manage a database file server including storage, filing and back up of work and assets. KEY ACHIEVEMENTS: Awarded 2 years in a row: The Publicity Club of New England Bell Ringer - Best Organizational Identity Campaign for the City Of Lowell, Awarded: The Publicity Club of New England Bell Ringer for Best Organizational Identity Campaign for the Town of Falmouth Show less



1wd.tv

• Chicago, IL

• WordPress Instructor, Senior Art Director/Designer

  • Oct 2014 - Aug 2016

  • Co-Lead online community through webinars, training videos and one on one support • Continually stayed on top of Industry trends and best practices to help support community • Developed, created and designed company materials including video tutorials, custom WordPress bootstrapped based modules and print assets. • Co-Lead online community through webinars, training videos and one on one support • Continually stayed on top of Industry trends and best practices to help support community • Developed, created and designed company materials including video tutorials, custom WordPress bootstrapped based modules and print assets.



Cheryl Forziati Design

• Contract Art Director/Designer

  • Nov 2008 - May 2016

  Responsible for Design and Concept of various projects (print to web) from conception-to-completion for a variety of clients including Design firms and Marketing Firms. • Art Direction and Design of client pieces including but not limited to direct mail, brochures, web sites. • logo/identities, announcements and corporate collateral. • Manage Graphic Artist, and Production Artists • Managed print vendors as well as all print production and press-checks • Project management of client jobs • Concepting with and without copywriters • Managed day to day operations of CA Design – estimating, invoicing and budgeting Show less



Ward Hill Marketing

• Contract Graphic Designer

  • 2010 - 2015

  Web Design, Graphic Design, Trade show design, General Marketing Design Web Design, Graphic Design, Trade show design, General Marketing Design



TJX

• Contract Senior Art Director

  • 2012 - 2012

  • Created and updated campaigns cross platforms maintaining brand standards for HomeGoods (Print and Digital projects). • Seamlessly collaborated with members of in-house agency to produce a variety of campaigns (email, outdoor advertising, traditional ad campaigns, in-store signage.) • Created and updated campaigns cross platforms maintaining brand standards for HomeGoods (Print and Digital projects). • Seamlessly collaborated with members of in-house agency to produce a variety of campaigns (email, outdoor advertising, traditional ad campaigns, in-store signage.)