Marketing Specialist

• Jan 2023 - Present

Marketing Specialist

• Jan 2020 - Feb 2022

• Develop, implement, and track marketing programs such as email, social media, or digital campaigns, retail events, and holiday promotions. Conduct market research and analyze trends to identify new marketing opportunities. • Develop and create marketing materials using Photoshop, illustrator and InDesign. • Manage company’s social media platforms and develop strategies to increase web traffic and engagement, securing more than 1,000 followers on WeChat and more than 5,000 followers on Facebook. • Write a weekly newsletter to 4,000 subscribers, keeping customers updated on promotions and changes. • Deliver exemplary customer service by promptly addressing inquiries and answering emails, consistently striving for 100% customer satisfaction. • Update the company’s website with new products, create landing page, and design eye-catching web banner to align with the company’s marketing strategy. Author compelling blog posts and ensure the website is well presented. • Collaborate with and coach the sales team on coupon codes and marketing strategies or promotions to ensure high levels of performance and efficiency. • Use Adobe Premier to film and edit promotional and marketing videos for YouTube. Show less

Digital Marketing Coordinator

• Aug 2019 - Dec 2019

Serves as an integral team member in following through on tasks and assisting with the Marketing team to deliver on strategic goals set for each project. Facilitate in executing on tasks, understand each of the tactics to be involved in the marketing strategy and effectively execute tasks. • Research topics for articles, blog posts, white papers and website content and build industry database and directories. • Conduct keyword research and analysis, as well as competitor analysis, and update websites. • Develop compelling content for blog posts. Show less

Sales Associate - Vancouver Airport Florist

• 2016 - 2018

• Developed strategies to promote products and attract customers, building awareness for the company’s brand. • Applied consultative selling to educate customers on products that would best meet their needs. • Identified target audiences and developed packaging and negotiated pricing to meet customer expectations. • Multi-tasked in a fast-paced environment, juggling multiple projects simultaneously. • Facilitated and conducted training sessions for new employees. • Developed strategies to promote products and attract customers, building awareness for the company’s brand. • Applied consultative selling to educate customers on products that would best meet their needs. • Identified target audiences and developed packaging and negotiated pricing to meet customer expectations. • Multi-tasked in a fast-paced environment, juggling multiple projects simultaneously. • Facilitated and conducted training sessions for new employees.

Event Planning Specialist / Leader, Student Committee

• 2013 - 2013

• Seamlessly planned and produced multiple events by selecting décor, design; and supervising an event team. • Developed fundraising strategies and planned fundraising events choosing the best strategy, time, location, and budget. • Coordinated weekly planning meetings, and effectively managed event timelines. • Created and executed marketing strategies, digital marketing campaigns, and social media marketing initiatives to promote college events. • Seamlessly planned and produced multiple events by selecting décor, design; and supervising an event team. • Developed fundraising strategies and planned fundraising events choosing the best strategy, time, location, and budget. • Coordinated weekly planning meetings, and effectively managed event timelines. • Created and executed marketing strategies, digital marketing campaigns, and social media marketing initiatives to promote college events.