Cheryl Begin
Director Of Sales & Marketing at North Shore Chamber-Commerce- Claim this Profile
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Bio
Sean McKenna
This is my personal recommendation for Cheryl Begin. Until February 2011, I was Cheryl's immediate supervisor for several years. I found her to be consistently pleasant, tackling all assignments with dedication and a smile. Besides being a joy to work with, Cheryl is a take-charge person who is able to present creative ideas and communicate the benefits. She has successfully developed marketing plans for clients that have resulted in increased revenue for our company. During her tenure, we saw an increase in market share that exceeded one million dollars. The new revenue was a direct result of the plans implemented by Cheryl. Cheryl was also extraordinarily helpful in other areas as well. In addition to her regular role as a multi-media sales consultant, she also assumed leadership within our department, inspiring and motivating others. I highly recommend Cheryl for any leadership or sales role. She is a team player and would make a great asset to any organization.
Dennis Wade
Cheryl Begin is world class. She is remarkably good at building mutually beneficial relationships and is a fantastic team player. Cheryl always endeavored to make her goal and contribute to the overall benefit of the team.
Sean McKenna
This is my personal recommendation for Cheryl Begin. Until February 2011, I was Cheryl's immediate supervisor for several years. I found her to be consistently pleasant, tackling all assignments with dedication and a smile. Besides being a joy to work with, Cheryl is a take-charge person who is able to present creative ideas and communicate the benefits. She has successfully developed marketing plans for clients that have resulted in increased revenue for our company. During her tenure, we saw an increase in market share that exceeded one million dollars. The new revenue was a direct result of the plans implemented by Cheryl. Cheryl was also extraordinarily helpful in other areas as well. In addition to her regular role as a multi-media sales consultant, she also assumed leadership within our department, inspiring and motivating others. I highly recommend Cheryl for any leadership or sales role. She is a team player and would make a great asset to any organization.
Dennis Wade
Cheryl Begin is world class. She is remarkably good at building mutually beneficial relationships and is a fantastic team player. Cheryl always endeavored to make her goal and contribute to the overall benefit of the team.
Sean McKenna
This is my personal recommendation for Cheryl Begin. Until February 2011, I was Cheryl's immediate supervisor for several years. I found her to be consistently pleasant, tackling all assignments with dedication and a smile. Besides being a joy to work with, Cheryl is a take-charge person who is able to present creative ideas and communicate the benefits. She has successfully developed marketing plans for clients that have resulted in increased revenue for our company. During her tenure, we saw an increase in market share that exceeded one million dollars. The new revenue was a direct result of the plans implemented by Cheryl. Cheryl was also extraordinarily helpful in other areas as well. In addition to her regular role as a multi-media sales consultant, she also assumed leadership within our department, inspiring and motivating others. I highly recommend Cheryl for any leadership or sales role. She is a team player and would make a great asset to any organization.
Dennis Wade
Cheryl Begin is world class. She is remarkably good at building mutually beneficial relationships and is a fantastic team player. Cheryl always endeavored to make her goal and contribute to the overall benefit of the team.
Sean McKenna
This is my personal recommendation for Cheryl Begin. Until February 2011, I was Cheryl's immediate supervisor for several years. I found her to be consistently pleasant, tackling all assignments with dedication and a smile. Besides being a joy to work with, Cheryl is a take-charge person who is able to present creative ideas and communicate the benefits. She has successfully developed marketing plans for clients that have resulted in increased revenue for our company. During her tenure, we saw an increase in market share that exceeded one million dollars. The new revenue was a direct result of the plans implemented by Cheryl. Cheryl was also extraordinarily helpful in other areas as well. In addition to her regular role as a multi-media sales consultant, she also assumed leadership within our department, inspiring and motivating others. I highly recommend Cheryl for any leadership or sales role. She is a team player and would make a great asset to any organization.
Dennis Wade
Cheryl Begin is world class. She is remarkably good at building mutually beneficial relationships and is a fantastic team player. Cheryl always endeavored to make her goal and contribute to the overall benefit of the team.
Experience
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North Shore Chamber-Commerce
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United States
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Non-profit Organizations
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1 - 100 Employee
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Director Of Sales & Marketing
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Feb 2021 - Present
-Manage and oversee all sales to ensure that the team or department will reach the weekly or monthly quota or target required by the management. -Create and implement strategic sales and marketing plans that successfully achieve business objectives. -Complete market research and analyze results to adjust sales and marketing strategy for maximum success. Monitor competitors' products, including relevant sales and marketing data. -Create and utilize analysis and research materials to ensure that Chamber staff is informed of the current market’s trends and status. -Accurately forecast sales and revenues. Maintain a sales-reporting system and deliver timely data -Work directly with the CEO to secure major contributions, new senior-level Board members, and new revenue streams. -Develop and maintain positive relationships with key clients, including negotiating and closing on major contracts. -Establish and maintain essential business relationships and connections, both internally and externally, including the Board of Directors of the Chamber of Commerce. -Market, promote and sell the Chamber’s membership benefits, events/programs, products. -Assist members in fulfilling their needs through the use of services, sponsorships or products offered by the Chamber. -Hire, train, coach, and lead both new and existing employees of the Chamber in the area/field of sales and marketing. Provide feedback, motivation and training to the Chamber staff to ensure that the team has adequate support in fulfilling weekly or monthly targets. - Ensure that the Chamber’s performance standards are fully implemented within the team. Show less
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North Of Boston Media Group
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United States
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Media Production
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1 - 100 Employee
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Advertising Director North of Boston Media Group - Essex County Newspaper Division
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Aug 2017 - Jan 2021
• Manage an $2,500,000 annual budget and an advertising staff of nine employees including; a sales managers, seven outside sales reps, one inside sales reps, and one advertising assistants• Responsible for print advertising in local display, automotive display, real estate display, legal and obituary in four daily and four weekly newspapers, thirteen high-demographic glossy magazines, one business magazine, and eight desktop/mobile websites in addition to digitally geo-targeting, behaviorally targeting, brand awareness, and geo-fencing on online networks. Selected Accomplishments:• Grew YOY revenue in digital sales in 2018 by 16%• Part of management team that implemented cross digital platform selling and ordering for desktop and mobile advertising• Event sponsorship and partnerships Show less
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Advertising Manager Eagle Tribune & Weekly Publications
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May 2014 - Aug 2017
• Managed a staff of twelve outside sales reps, two inside sales reps, and three advertising assistants• Management of a $5,500,000 annual revenue budget• Responsible for local display, automotive display, and real estate display advertising in four daily and four weekly newspapers, thirteen high demographic glossy magazines, one business magazine, and eight desktop/mobile websites, as well as digitally geo-targeting, behaviorally targeting, and geo-fencing on online networks.
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Outside Classified Advertising Manager & Director of Sales of the North of Boston Business Magazine
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Sep 2003 - May 2014
• Management of a $3,000,000 annual revenue budget • Managed a staff of three outside sales reps and one ad assistant• Oversaw Automotive and Real Estate display advertising for the North of Boston Media group• Handled 75% of the auto dealers within the Essex County, Merrimack Valley and Southern NH.Selected Accomplishments:• Implemented new multi-media audience packages for automotive and real estate clients to give them a better return on investment. • Limited Automotive losses by establishing value in our core print products as well as utilizing new technology such as SEO• Partnerships & Alliances - Fostered effective relationships with major automotive dealers & RE agencies. • Staff Development - Strong concentration on customer service and filling client needs through assessment with the goal of building long-term relationships. Weekly training on how to be the most effective sales professionals through product knowledge, new technology, and a strong understanding of the sales pipeline. Show less
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Boston Herald
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United States
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Newspaper Publishing
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100 - 200 Employee
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Automotive Advertising Executive
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Oct 1998 - Sep 2003
• Created, developed and implemented strategic marketing and advertising plans for automotive dealerships and small to mid-size businesses. • Analyzed industry trends, developed marketing campaigns, sales presentations and increased annual revenue. • Developed strong client relationships Selected Accomplishments: • Grew YOY revenue each year averaging 7%increase • Top 5 in the company for sales • Top revenue producer in the company • Created, developed and implemented strategic marketing and advertising plans for automotive dealerships and small to mid-size businesses. • Analyzed industry trends, developed marketing campaigns, sales presentations and increased annual revenue. • Developed strong client relationships Selected Accomplishments: • Grew YOY revenue each year averaging 7%increase • Top 5 in the company for sales • Top revenue producer in the company
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Education
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1985 - 2008
Salem State College
BS, Communications -
1983 - 1985
PVMHS
College Prep, General Studies
Community
