Cheryl Chia
Senior Account Manager at Full Fat Agency- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
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French Limited working proficiency
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Singaporean Hokkien Limited working proficiency
Topline Score
Bio
Vanessa Athena Wan
I was fortunate to work under Cheryl during her time at W. She is incredibly sharp and her writing is second to none. Her ideas and advice are well thought out and I have learned so much under her. With her strong work ethic and affable manner, she is definitely a significant asset to any team!
Aaron Tan
Cheryl is a very competent manager who always provides feasible solutions to client problems. She is able to manage project timelines well to ensure the success of the campaign. I am also amazing by her network with media and influencers, having very good relationships with key editors and key opinion leaders. She is also a good writer, able to understand the key brand messages that are required to be put forth and deliver them effectively in press and social media content. She will be a valuable part of any team.
Vanessa Athena Wan
I was fortunate to work under Cheryl during her time at W. She is incredibly sharp and her writing is second to none. Her ideas and advice are well thought out and I have learned so much under her. With her strong work ethic and affable manner, she is definitely a significant asset to any team!
Aaron Tan
Cheryl is a very competent manager who always provides feasible solutions to client problems. She is able to manage project timelines well to ensure the success of the campaign. I am also amazing by her network with media and influencers, having very good relationships with key editors and key opinion leaders. She is also a good writer, able to understand the key brand messages that are required to be put forth and deliver them effectively in press and social media content. She will be a valuable part of any team.
Vanessa Athena Wan
I was fortunate to work under Cheryl during her time at W. She is incredibly sharp and her writing is second to none. Her ideas and advice are well thought out and I have learned so much under her. With her strong work ethic and affable manner, she is definitely a significant asset to any team!
Aaron Tan
Cheryl is a very competent manager who always provides feasible solutions to client problems. She is able to manage project timelines well to ensure the success of the campaign. I am also amazing by her network with media and influencers, having very good relationships with key editors and key opinion leaders. She is also a good writer, able to understand the key brand messages that are required to be put forth and deliver them effectively in press and social media content. She will be a valuable part of any team.
Vanessa Athena Wan
I was fortunate to work under Cheryl during her time at W. She is incredibly sharp and her writing is second to none. Her ideas and advice are well thought out and I have learned so much under her. With her strong work ethic and affable manner, she is definitely a significant asset to any team!
Aaron Tan
Cheryl is a very competent manager who always provides feasible solutions to client problems. She is able to manage project timelines well to ensure the success of the campaign. I am also amazing by her network with media and influencers, having very good relationships with key editors and key opinion leaders. She is also a good writer, able to understand the key brand messages that are required to be put forth and deliver them effectively in press and social media content. She will be a valuable part of any team.
Credentials
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Diplôme d'études en langue française (DELF B1)
Centre international d'études pédagogiques (CIEP)Dec, 2016- Nov, 2024
Experience
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Full Fat Agency
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Account Manager
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Nov 2021 - Present
As Senior Account Manager at Full Fat, I manage a team of associates and apprentices, providing guidance and mentorship where needed. Day to day client management, top level media relations, strategic planning, recruitment and new business development also fall under my purview. Clients handled include: Schillings LLP BYP Network Battersea Park in Concert DKMS (Pro bono work) Five Points Brewing Company Roust UK Athletic Brewing Co Blue Tit Salons Birrificio Angelo Poretti - Carlsberg Marston Show less
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Cheryl Chia
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United Kingdom
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Public Relations and Communications Services
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Freelance Writer/ PR Consultant
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Oct 2014 - Present
I have written and translated from French to English for websites Marie France Asia & Gourmand Asia, and contributed to Superadrianme.com and Bubbamama.com. I have recently written articles for university scholarship guides, copy for K Food Holdings corporate website and Referral Candy/Candy Bar - a website to guide small businesses that also features merchant profiles to inspire entrepreneurs. I am open to accepting any freelance writing opportunities. Just for fun, I have also appeared on two episodes of FoodPrints, a Filipino television programme. Show less
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EXHIBIT BARS LTD
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United Kingdom
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Hospitality
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1 - 100 Employee
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Marketing Executive
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Mar 2021 - Aug 2021
I was responsible for the day-to-day marketing for both The Exhibit Balham and SW16 Bar & Kitchen in Streatham. I planned the social media calendar and marketing strategy for both outlets, as well as worked with Google Analytics, Mailchimp, Google My Business, Instagram and Facebook insights to generate monthly reports. I designed all collaterals/videos for social media and POS for use in the restaurants via Canva. PR work like press release writing, dissemination and media/influencer tastings were also coordinated by myself. From time to time, I also answered customer queries and comments on social media. Show less
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W Communications - Singapore
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Singapore
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Public Relations and Communications Services
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1 - 100 Employee
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Account Manager
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Nov 2018 - Jul 2020
Past and present client list includes local and regional F&B, luxury, beauty, hospitality, lifestyle, and tech brands including PS.Cafe, Diageo, Bang & Olufsen, KVD Vegan Beauty, Fairmont-Swissotel, Suntec City, BASF, Chico Loco, Exsto Cognac, KLM, Red Bull, Maison 21G, Little Damage, The Riverhouse, Women of The Future Awards SEA, and more. Past and present client list includes local and regional F&B, luxury, beauty, hospitality, lifestyle, and tech brands including PS.Cafe, Diageo, Bang & Olufsen, KVD Vegan Beauty, Fairmont-Swissotel, Suntec City, BASF, Chico Loco, Exsto Cognac, KLM, Red Bull, Maison 21G, Little Damage, The Riverhouse, Women of The Future Awards SEA, and more.
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KARMIC Communications
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Singapore
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Advertising Services
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PR Account Manager
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Feb 2018 - Nov 2018
KARMIC Communications provides you with a suite of integrated marketing services across the spectrum which include Branding & Public Relations, Advertising & Digital, and Creative. Clients included Genting Cruise Lines, Max Factor cosmetics, Japanese recruitment firm IDA’SG, Smith & Nephew, Seraph Media, Wild Market, Worldwide Hotels, Kadeka, KDK and Modestos. KARMIC Communications provides you with a suite of integrated marketing services across the spectrum which include Branding & Public Relations, Advertising & Digital, and Creative. Clients included Genting Cruise Lines, Max Factor cosmetics, Japanese recruitment firm IDA’SG, Smith & Nephew, Seraph Media, Wild Market, Worldwide Hotels, Kadeka, KDK and Modestos.
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Sixth Sense PR
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Singapore
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Public Relations and Communications Services
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1 - 100 Employee
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PR Associate/Senior PR Associate
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Aug 2015 - Feb 2018
Sixth Sense PR is an established agency focused on providing media relations services in the F&B, Lifestyle, Hospitality and Arts industries. Clients included the Joyden Concepts, 7-Eleven Singapore, Superlife Co., Astronauts Group, Groupe Seb (Tefal), South Beach Avenue, Restaurant Association of Singapore, The Straits Wine Company, Tai Cheong Bakery, Paulaner Bräuhaus, Paulaner Munich, TSK Foods, Minor Food Group and much more. Visit http://sixthsense.com.sg/ for a full list of clients. Show less
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SPH Media
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Singapore
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Media Production
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700 & Above Employee
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Senior Communications Executive
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Sep 2014 - Aug 2015
Wrote editorial supports and marketing copy, tracked pagination, proof-read and interviewed personalities needed for the relevant advertiser. The editorial supports appeared across most SPH publications such as The Straits Times, The Business Times, The New Paper (and the Sunday editions). It ranged from topics such as motor, properties, health, golf and food. Wrote editorial supports and marketing copy, tracked pagination, proof-read and interviewed personalities needed for the relevant advertiser. The editorial supports appeared across most SPH publications such as The Straits Times, The Business Times, The New Paper (and the Sunday editions). It ranged from topics such as motor, properties, health, golf and food.
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Weekender Singapore
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Singapore
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Writer
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Aug 2012 - Sep 2014
Part of the original team at Weekender. Apart from building the bulk of the editorial contacts, I also created the sections of the paper which are still running today. Wrote articles, corporate material, took care of the social media pages, and represented the company at various events abroad in Spain, Japan and Malaysia. Covered a range of sections such as Food, Travel, Fashion, Beauty and Entertainment. The articles from Weekender also appeared on Mothership.sg and Yahoo. Part of the original team at Weekender. Apart from building the bulk of the editorial contacts, I also created the sections of the paper which are still running today. Wrote articles, corporate material, took care of the social media pages, and represented the company at various events abroad in Spain, Japan and Malaysia. Covered a range of sections such as Food, Travel, Fashion, Beauty and Entertainment. The articles from Weekender also appeared on Mothership.sg and Yahoo.
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ZALORA Group
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Singapore
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Software Development
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700 & Above Employee
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Content Writer for Zalora.sg
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Mar 2012 - Jul 2012
Wrote product descriptions for online shopping website Zalora.sg. Zalora is the fastest growing fashion e-commerce group in Asia. Zalora was originally part of Rocket Internet, a leading internet startup incubator. Over the years Rocket Internet has launched some of the most respected internet companies globally. Some of the best-known ventures include Groupon (former CityDeal), Zalando, eDarling and Wimdu. The founders behind Rocket were also early investors in Facebook, LinkedIn, and Zynga. Wrote product descriptions for online shopping website Zalora.sg. Zalora is the fastest growing fashion e-commerce group in Asia. Zalora was originally part of Rocket Internet, a leading internet startup incubator. Over the years Rocket Internet has launched some of the most respected internet companies globally. Some of the best-known ventures include Groupon (former CityDeal), Zalando, eDarling and Wimdu. The founders behind Rocket were also early investors in Facebook, LinkedIn, and Zynga.
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SPH Magazines
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Singapore
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Book and Periodical Publishing
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1 - 100 Employee
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Writer
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Jun 2010 - Aug 2010
Covered mainly the Lifestyle/Food section for Her World Magazine and at times, HerWorld.com, now known as Her World Plus. Interviewed personalities like Michelin Starred Chef Ferran Adria, the late Dario Bario and Juan Pablo Felipe. Also wrote food reviews and organised photo shoots for the 50th Anniversary Edition in three days. Covered mainly the Lifestyle/Food section for Her World Magazine and at times, HerWorld.com, now known as Her World Plus. Interviewed personalities like Michelin Starred Chef Ferran Adria, the late Dario Bario and Juan Pablo Felipe. Also wrote food reviews and organised photo shoots for the 50th Anniversary Edition in three days.
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SPH Media
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Singapore
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Media Production
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700 & Above Employee
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Intern Journalist
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Mar 2009 - Aug 2009
Wrote 53 articles for Home and Lifestyle sections in total during the 20-week stint at My Paper (English Division). Received excellent comments from Editor, Yeow Kai Chai that resulted in a 4.0 GPA for that semester. Home Editor Chong Chee Kin also gave references for university applications after. Wrote 53 articles for Home and Lifestyle sections in total during the 20-week stint at My Paper (English Division). Received excellent comments from Editor, Yeow Kai Chai that resulted in a 4.0 GPA for that semester. Home Editor Chong Chee Kin also gave references for university applications after.
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Education
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2020 - 2021
Goldsmiths, University of London
Master of Arts - MA, Luxury Brand Management -
2010 - 2012
Murdoch University
Bachelor of Arts - BA, Communications (Journalism and Public Relations) -
2007 - 2010
Ngee Ann Polytechnic
Diploma in Mass Communication, Journalism, Book Publishing, -
2003 - 2006
Kent Ridge Secondary School
GCE O Levels
Community
