Ting Wang
Digital Marketing and Analytics Lead at CIMB Singapore- Claim this Profile
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English Full professional proficiency
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Chinese Native or bilingual proficiency
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Bio
Andy Massey
It took 14 months of searching and multiple candidates' interviews to find Cherry, and we instantly knew she would be perfect for the Web Analyst role. She proved to be everything we expected, and more. A quick learner, diligent, logical but creative with approaches, and always willing to lend a hand where required for the team's success. She will be a great asset to any company.
Gordon Chan
Cherry shows her strong GA skillset and analystic power when we work together for getting our company e-commerce platform with better / all-round statistic. She is not technical member but I can communicate well with her even if I try to explain some solution in technical way so as to come up mutual beneficial solution for the business. It is a miss when I know she have to leave HK to SGP. I really hope she can find a place that allow her work best in the field that she is strong in.
Andy Massey
It took 14 months of searching and multiple candidates' interviews to find Cherry, and we instantly knew she would be perfect for the Web Analyst role. She proved to be everything we expected, and more. A quick learner, diligent, logical but creative with approaches, and always willing to lend a hand where required for the team's success. She will be a great asset to any company.
Gordon Chan
Cherry shows her strong GA skillset and analystic power when we work together for getting our company e-commerce platform with better / all-round statistic. She is not technical member but I can communicate well with her even if I try to explain some solution in technical way so as to come up mutual beneficial solution for the business. It is a miss when I know she have to leave HK to SGP. I really hope she can find a place that allow her work best in the field that she is strong in.
Andy Massey
It took 14 months of searching and multiple candidates' interviews to find Cherry, and we instantly knew she would be perfect for the Web Analyst role. She proved to be everything we expected, and more. A quick learner, diligent, logical but creative with approaches, and always willing to lend a hand where required for the team's success. She will be a great asset to any company.
Gordon Chan
Cherry shows her strong GA skillset and analystic power when we work together for getting our company e-commerce platform with better / all-round statistic. She is not technical member but I can communicate well with her even if I try to explain some solution in technical way so as to come up mutual beneficial solution for the business. It is a miss when I know she have to leave HK to SGP. I really hope she can find a place that allow her work best in the field that she is strong in.
Andy Massey
It took 14 months of searching and multiple candidates' interviews to find Cherry, and we instantly knew she would be perfect for the Web Analyst role. She proved to be everything we expected, and more. A quick learner, diligent, logical but creative with approaches, and always willing to lend a hand where required for the team's success. She will be a great asset to any company.
Gordon Chan
Cherry shows her strong GA skillset and analystic power when we work together for getting our company e-commerce platform with better / all-round statistic. She is not technical member but I can communicate well with her even if I try to explain some solution in technical way so as to come up mutual beneficial solution for the business. It is a miss when I know she have to leave HK to SGP. I really hope she can find a place that allow her work best in the field that she is strong in.
Credentials
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Google Analytics Individual Qualification (IQ)
GoogleNov, 2012- Nov, 2024 -
Adobe Analytics Business Practitioner
Adobe
Experience
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CIMB Singapore
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Singapore
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Banking
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400 - 500 Employee
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Digital Marketing and Analytics Lead
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Dec 2022 - Present
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Lazada
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Singapore
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Technology, Information and Internet
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700 & Above Employee
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Regional Head of LazMall Program & Performance, Marketing Solutions
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Apr 2021 - Nov 2022
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Director, Data Planning
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Jun 2019 - Mar 2021
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Senior Data Strategist
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Dec 2017 - Jun 2019
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Data Strategist
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Jun 2016 - Dec 2017
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Lane Crawford
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Hong Kong
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Retail
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400 - 500 Employee
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Web Analytics Manager
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Jun 2013 - Apr 2016
• Design and build weekly/monthly dashboards and reports and lead Assistant Web Analyst to produce reports to monitor site performance and to identify opportunities and weaknesses of Lane Crawford e-commerce website. • Analyze customer behavior to recognize trends and patterns across devices and conduct post-mortem analysis on development rollouts and new UX/UI launched on the website • Work with marketing team on pre-campaign planning, tagging set-up across owned/earned/paid media, as well as post campaign and ROI analysis and provide recommendations to improve campaign performance • Set up Google Analytics tracking plan for Lane Crawford ecommerce site and manage new tracking requests and translate business requirements into tracking requirements for developers as well as conduct A/B testing (Google Analytics Content Experiment) to improve user experience on the website. • Conduct customer experience research to uncover their key touch points and engagement across both online and in-store, build up customer segments and explore opportunities to drive sales and loyalty. • Manage the planning and execution of customer surveys and develop a strong process of gathering and interpreting Voices of Customer (VOC) and testing new concepts/initiatives for projects through surveys • Hold monthly meetings with store manages to review survey results and make strategic recommendations for service and process improvement • Establish best analytics reports and provide training to various teams, such as Trading, Marketing, Merchandising and Editorial teams. Show less
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Profiles by Kantar
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Market Research
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300 - 400 Employee
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Associate, UX & Conversion Optimization
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Jan 2011 - Jun 2013
- Manage the conversion optimization for global survey portals by using GA experiement - Prepare reports and analysis for member recruitment & engagement globally using web analytics tools (i.e. Google analytics) - Assist in web revamp projects, such as wireframe, mockup delivery and development - Manage the conversion optimization for global survey portals by using GA experiement - Prepare reports and analysis for member recruitment & engagement globally using web analytics tools (i.e. Google analytics) - Assist in web revamp projects, such as wireframe, mockup delivery and development
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Education
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The Hong Kong Polytechnic University
Master of Philosophy (MPhil), Operations Research
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