Cherry Masih
Director of Councils & Events at Greater Orlando Builders Association- Claim this Profile
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Bio
Russ Beymer
I've worked on a variety of projects, over several years, with Cherry. Whether it's a small group staying on task, or producing and executing a 500+ person event (multi-media, multi-presenter, sponsorship-driven, awards event), Cherry is the person who organizes and achieves goals. Her individual passion drives her, and she makes everyone on the team look better through association. I would want her on my team every time, because I know we will win and never be out of control.
Laura E. Richeson, APR
Cherry is a true professional with a laser focus on logistical details to produce quality events that engage all attendees. While task-driven, she never loses sight of the overall objective. It has been a pleasure to work with Cherry on many events and professional development programs for the Greater Orlando Builder Association including the signature Parade of Homes event to showcase innovations in homebuilding, architectural design, energy efficiency, smart homes, outdoor living and interior style throughout Central Florida.
Russ Beymer
I've worked on a variety of projects, over several years, with Cherry. Whether it's a small group staying on task, or producing and executing a 500+ person event (multi-media, multi-presenter, sponsorship-driven, awards event), Cherry is the person who organizes and achieves goals. Her individual passion drives her, and she makes everyone on the team look better through association. I would want her on my team every time, because I know we will win and never be out of control.
Laura E. Richeson, APR
Cherry is a true professional with a laser focus on logistical details to produce quality events that engage all attendees. While task-driven, she never loses sight of the overall objective. It has been a pleasure to work with Cherry on many events and professional development programs for the Greater Orlando Builder Association including the signature Parade of Homes event to showcase innovations in homebuilding, architectural design, energy efficiency, smart homes, outdoor living and interior style throughout Central Florida.
Russ Beymer
I've worked on a variety of projects, over several years, with Cherry. Whether it's a small group staying on task, or producing and executing a 500+ person event (multi-media, multi-presenter, sponsorship-driven, awards event), Cherry is the person who organizes and achieves goals. Her individual passion drives her, and she makes everyone on the team look better through association. I would want her on my team every time, because I know we will win and never be out of control.
Laura E. Richeson, APR
Cherry is a true professional with a laser focus on logistical details to produce quality events that engage all attendees. While task-driven, she never loses sight of the overall objective. It has been a pleasure to work with Cherry on many events and professional development programs for the Greater Orlando Builder Association including the signature Parade of Homes event to showcase innovations in homebuilding, architectural design, energy efficiency, smart homes, outdoor living and interior style throughout Central Florida.
Russ Beymer
I've worked on a variety of projects, over several years, with Cherry. Whether it's a small group staying on task, or producing and executing a 500+ person event (multi-media, multi-presenter, sponsorship-driven, awards event), Cherry is the person who organizes and achieves goals. Her individual passion drives her, and she makes everyone on the team look better through association. I would want her on my team every time, because I know we will win and never be out of control.
Laura E. Richeson, APR
Cherry is a true professional with a laser focus on logistical details to produce quality events that engage all attendees. While task-driven, she never loses sight of the overall objective. It has been a pleasure to work with Cherry on many events and professional development programs for the Greater Orlando Builder Association including the signature Parade of Homes event to showcase innovations in homebuilding, architectural design, energy efficiency, smart homes, outdoor living and interior style throughout Central Florida.
Experience
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Greater Orlando Builders Association
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United States
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Construction
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1 - 100 Employee
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Director of Councils & Events
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Jun 2017 - Present
• Director of annual Parade of Homes: Marketing, website management, judging process, and producer of awards ceremony • Director of annual Major Achievement Awards: Marketing, judging process, and producer of awards ceremony • Event/Project Manager for Sales & Marketing Council, Custom Homes & Remodelers Council, Golf Tournaments • Director of annual Parade of Homes: Marketing, website management, judging process, and producer of awards ceremony • Director of annual Major Achievement Awards: Marketing, judging process, and producer of awards ceremony • Event/Project Manager for Sales & Marketing Council, Custom Homes & Remodelers Council, Golf Tournaments
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Director of Internal Operations
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Aug 2014 - Feb 2016
• Led marketing and operations teams that produced the nationally televised inaugural 2015 game, whose proceeds set a bowl record at $1.15 million that benefitted breast cancer research. • Working with budget of $1.2 million, managed cost factors from vendors including merchandise, signage, ground transportation, lodging, production, etc. • Serviced all client accounts, and was responsible for activations and fulfillment of $1.2 million in sponsorships. • Created and implemented policies and procedures in compliance with NCAA, the Football Bowl Association, and athletic conferences as the third annual college bowl game hosted in Orlando. • Developed strategies and campaigns with marketing team that included advertising, social media, PR, and experiential marketing. Managed all production projects. • Led and managed operations logistics for media relations, ticket operations, TV production, volunteers, game officials, and week-long activities involved with hosting of teams. • Managed all OSF sub-committee programs, fundraisers and bowl game promotional events; worked with executive and advisory board members as needed.
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Sales & Marketing Manager, Tournaments & Events
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2002 - Jun 2015
• Golf tournament and event management - Competitive national tournaments: juniors, collegiate, senior and amateur golfers• Corporate sponsorship sales - National endemic and non-endemic advertisers• Event marketing solutions - Pre-event and onsite experiential marketing for brand awareness and product promotions
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Sales Representative - Florida
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2004 - 2006
Sold print advertising, digital solutions and event sponsorships to golf real estate and resort facilities.
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Tournaments & Events Manager
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2002 - 2004
Managed administrative and coordinated all operational aspects of over 60 annual golf tournaments and events.
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Publisher & Co-Founder
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1996 - 2000
• Designed, edited monthly newsletter covering regional tennis and golf on Long Island, NY. • USTA / Long Island Region Board Member, Public Relations • HONORS: USTA/ Eastern Press Service Award; USTA/Long Island Region Press Award; USPTA/Eastern Division Media of the Year Award. • Designed, edited monthly newsletter covering regional tennis and golf on Long Island, NY. • USTA / Long Island Region Board Member, Public Relations • HONORS: USTA/ Eastern Press Service Award; USTA/Long Island Region Press Award; USPTA/Eastern Division Media of the Year Award.
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Tennis Week
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United States
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Managing Editor
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Jul 1992 - Nov 1995
Edited and managed production of weekly, international magazine. Worked daily with USTA, WTA, ATP and international writers and photographers. Edited and managed production of weekly, international magazine. Worked daily with USTA, WTA, ATP and international writers and photographers.
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Education
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1986 - 1990
Long Island University
BA, English, Journalism - CW Post Campus -
1991 - 1993
University of South Florida College of Arts and Sciences
MA, Journalism -
1993 - 1993
The Poynter Institute
Publishing Design - Media Studies, Publishing Design
Community
