Cherry Wang Yinyi

Senior Product Manager at Shanghai Inoherb Cosmetics Co.,LTD
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Contact Information
us****@****om
(386) 825-5501
Location
China, CN
Languages
  • English Full professional proficiency
  • Korean Elementary proficiency

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Experience

    • Manufacturing
    • 1 - 100 Employee
    • Senior Product Manager
      • Nov 2016 - Present

    • Product Manager
      • Jun 2015 - Oct 2016

    • Netherlands
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Junior Product Manager
      • Jul 2012 - Jun 2015

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Pond's Training Specialist(Project Management)
      • Mar 2010 - Sep 2012

      I. Marketing & Training plan development and implementation(A) Build BA/CS training system Responsible for building the entire framework, working out the process, executing and tracking the progress. The training system received high recognition from all the regions. From 2009 to 2010, sales revenue growth is 20%. BA turnover rate was well controlled and decreased from 60% to 50%.(B) BA annual performance evaluation Organize exam for 5000 BA across the entire China.The procedure includes designing exam paper, arranging exam, collecting exam paper and giving score.(C) BA training materials development and deployment Designed around 50% of the training courses and materials for new products of Pond’s.Also had experience of delivering those training. Obtained good knowing of marketing trend, competitor’s products and developed great presentation skills.II. Shopper’s in-store experience and sell-through improvement(A) Mystery shopper project design and implement The project covers 1,200 counters and 6,000 samples. Collaborate with third-party to work out yearly plan and target, questionnaire design and monthly report delivery. Promote the project internally and increase influence and awareness of regions. The awareness of regional colleagues were well established, they put more efforts in improving customer service based on Mystery shopper report. Improvement of shopper satisfaction could be seen month by month.(B) Beauty Advisor’s uniform management including design, tailor, deliver, etc. Collaborate with third party by negotiating, progress tracking and on time delivery.Communicate with VP, Director, hear different voices, and reach consensus.Successfully led this project for three times. Gain positive feedback and high satisfaction.III. Counter team motivation development and implement(A) Internal Pond’s BBS design and management(B) Important sales incentive activities design and implement

    • TEENIE WEENIE Planning Specialist
      • Jul 2009 - Feb 2010

      I. Marketing plan development and implement Design and manage China official website (www.teenieweenie.com.cn) It is the first SNS website for clothing brands in China. More than 1,000 people visit per day, more than 200 posts are published per day. Responsible for premiums design and training deliveryII. Sales and planning execution Perform marketing research and deliver research reports Responsible for weekly sales report analysis, NPI, competitor and customer research. Master at Excel and Power Point. Distribute the goods, gifts and posts etc to 747 domestic retail stores

    • Accountant
      • Jul 2008 - Jun 2009

      I.Control Accounts Payable and coordinate with Purchase functions within the business. Verify that invoiced quantities and unit prices agree with quantities ordered and received and unit prices quoted on purchase order. Identify discrepancies and make adjustments or refer to the appropriate party for corrections or approvals. II.Ensure transactions are coded to proper accounts. Key in invoices detail into ERP system for interface with general ledger or future retrieval, i.e. accruals, queries. III.Ensure that any items received, but not yet processed, are recognized as liabilities in the proper accounting period. IV.Assemble data, analyze and audit various accounts for internal and external personnel. Verify payments to suppliers and internal personnel by phone or routine correspondence.

Education

  • Shanghai University of Finance and Economics
    Bachelor, Financial Management
    2004 - 2008

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