Experience

Snowball Finance ("Xueqiu")

• China
• Financial Services
• 1 - 100 Employee

• Senior Marketing Executive

  • Mar 2021 - Present

• Senior Advertising Executive

  • Sep 2020 - Mar 2021

• Advertising Executive

  • Mar 2020 - Sep 2020



X2 CREATiVE

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Oct 2018 - Feb 2020

  - Account Management: Generated 75% in retention of clients by understanding their business needs and managing whole projects including branding, digital, visualizing and experiential marketing projects. Some major accounts include: China Mobile International, Cyberport, Haitong International, InvestHK, TimeVallee, Pernod Ricard, VZUG, etc. - Content Production: Participated in creative brainstorming, day-to-day client liaisons, copywriting, translations, researching and assisting with program development for prospective and existing clients.- Social Media Management: Built and enhanced corporate image by managing social media, refreshing the corporate website and holding CSR events. Created 80% growth in page followers.



Wonderful Sky Financial Group Limited

• Hong Kong
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Associate

  • May 2016 - Sep 2017

  - Content Production: Propose PR solution and media strategies for IPO PR campaigns, including preparing related internal and external communication collateral, such as press releases, advertorial, FQA, corporate newsletter, investment highlight, video scripts, crisis management booklet, etc.- Event Management: Plan, manage and execute various IR and PR events, such as press conference, listing ceremony, etc. Act as a coordinator between different business units, driving convergence towards clients’ requirements; Liaise with internal teams and outside production partners regarding event production. - Customer Relations Management: Have multiple experience advising Chinese listed companies across different industries, including Fosun Pharma, China Cinda, Huatai Securities, and Bank of Jinzhou, etc.



Reed Exhibitions Greater China

• TAP Specialist

  • May 2015 - Aug 2015

  TAP stands for the Targeted Attendee Program, which brings attendees with the most influence and/or buying power that exhibitors want to see to our events. The program is aimed at creating value to transform relationship with our customers. I am responsible for exhibitor TAP invitation, TAP promotional materials and TAP initiatives executing for assigned exhibitors and events, to identify,build, and sustain attendee customer relationships as a unique selling proposition across entire show cycle.