Ecommerce Manager

• Jul 2018 - Present

My core focus as E-Commerce Manager was to drive online sales across both B2B and B2C channels, working closely with the sales and marketing stakeholders. My primary focus was to execute campaigns with the objective of increasing incremental sales through focussing on acquiring new users and increasing customer lifetime value (CLV), whilst ensuring healthy gross profit margins.Key Responsibilities and achievements:- Grew B2C sales by 221% YOY- Implement ecommerce strategy to achieve overarching business goals and objectives- Optimise and distribute product metadata across all online channels - B2B and B2C- Investigate and launch onto third-party marketplace platforms (eBay, Amazon, Catch, Kogan, TradeMe)- Liase with key online retail stakeholders to build strong relationships and activate promotional activity to increase B2B ecommerce sales - Utilise platforms such as Wordpress, WooCommerce, SEMRush, Klaviyo, Mailchimp, Google Analytics, Google Ads and Google Shopping- Execute basic API integrations and website tags- Project management of Martin & Pleasance websites - redevelopment, upkeep and optimisation- Maintain stock integrity across 300+ SKUs- Implementation of SEO strategy for Martin & Pleasance ecommerce sites- Implement campaigns in line with Brand Objectives to attract new users and increase CLV. Promotional activities included many innovative concepts such as bundles, discounts, value packs, gift with purchases, monthly specials across an omini-channel approach- Lead expansion into international ecommerce markets- Continually test and optimise customer journey through AB Testing- Increase B2C database and engagement by activation of email marketing campaigns and ecommerce flows- Collaborate with marketing stakeholders to implement and oversee PPC campaigns across Google and display platforms- Management of social media and retargeting advertising conversion campaigns, including content creation

Customer Experience/E-Commerce Specialist

• Aug 2017 - Jul 2018

Sales and Reservations Manager

• Dec 2015 - Aug 2017

Greyhound Australia is Australia’s only national coach company, offering premium quality coach travel all around Australia. They are also a key player in the Australian youth international backpacker market, offering exciting travel and tour packages through the ‘Oz Experience’ brand of their business, and the recently acquired backpacker travel agencies of ‘Greyhound Wicked Travel’.Managed the day-to-day sales and operations of a customer-facing travel office, and worked towards achieving monthly sales targets and objectives.Key Responsibilities:- Responsible for leading a sales driven, customer focused team- Exceeded monthly sales targets and increased sales revenue year on year- Networked with local business contacts to increase brand awareness. - Implement marketing initiatives to make use of Greyhound promotional merchandise in order to increase brand awareness across social media platforms (#greyhoundaustralia 'Snap and Post')- Weekly sales and operation reports to distribute to senior management stakeholders

Duty Manager

• Jan 2010 - Dec 2015

Palace Hostels is one of Hervey Bay’s most successful backpacker hostels. They would accommodate up to 120 guests per night, along with conducting their own Fraser Island Tours and Tour Desk.Oversaw day-to-day operations of accommodation and travel desk.Key Responsibilities:- Consistently achieved weekly sales targets- Team training and supervision- Administration duties- Implement weekly activity nights to increase sales revenue- Implement policies and procedures to streamline and optimise group meetings, business events, and guest check-in/check-out times- Network with various travel agents and establishments which lead to success in achieving sales targets

Business Owner

• Dec 2012 - Jan 2014

Managed the business development of a successful coffee shop, from inception to execution.Key Responsibilities:- Created the business from scratch - renovated and decorated the premises to turn it from an empty shell, into a unique, bicycle themed Espresso Bar- Extensive product research to create a unique menu that furthered our point of difference from our competitors- Implemented several low-cost marketing strategies which saw an increase in daily sales takings by 200%- Networked with local businesses and organisations to increase revenue and brand awareness- Diversified products to increase sales revenue through other sources (bicycle hire, local tour sales)