Cheri Hayes

Marketing Manager at Talisen Technologies, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Manager
      • Mar 2015 - Present

      Lead development of all marketing and collaboration materials associated to internal and external corporate materials and communications. Activities included, but not limited to, case studies, technical data sheets, press releases, social media, websites, etc., utilizing WordPress and Adobe Creative Cloud. Managed company’s flagship software product development processes related to product roadmaps, software development releases. Project Managed international team utilizing product development collaboration tools (i.e. TeamWork, YouTrack), developed enterprise scaled IoT solutions for large-scale customers used by state/local government, healthcare market, as well as governmental and security compliance concerns related to energy and facilities management and Aerospace & Defense.

    • United States
    • Real Estate
    • 700 & Above Employee
    • Marketing Project Specialist
      • Nov 2013 - Oct 2014

      Analyzed job related statics, managed state websites and implemented functionality in CrownPeak, lead development of surveys and provided reports using SurveyMonkey and HubSpot.

    • Divisional Product Manager
      • Jun 2006 - Nov 2013

      Managed the migration of 23 customer-facing state websites into new platform delivering ahead of project timeline, created and maintained sites using CrownPeak technology. Lead the training and support of sales teams in 23 states on numerous industry-specific software programs. Developed and designed surveys in MarketFirst to capture customer feedback and provide reporting, developed strategy to leverage technology and capitalize on functionality to improve customer satisfaction with First American.

    • Regional Technology Representative
      • Mar 2004 - Jun 2006

      Demonstrated, sold, implemented and supported real estate industry technologies covering 10 counties in the Bay Area. Sales and marketing liaison between local region contacts and corporate division. Conducted meetings with broker/owners, management, etc, to determine needs and deliver customized product, trained personnel and other participants in the system. Managed documentation and translation of business requirements into technical specifications, managed implementation and support of industry-based software. Regional contact to review, prioritize and test system enhancements related to technologies.

    • Lead Business Systems Analyst
      • Mar 2001 - Mar 2004

      Accountable for 20 projects and providing updates to upper management. Understanding, analyzing and gathering business requirements from external and internal clients, encompassing multiple departments through various levels of communication. Developed technical specifications used to create coding specs, managing project from inception to completion. Produced process flows and program specifications. Created documentation associated to enhancements and issues related to software. Assisted in developing training materials for end users. Supervise deployment of escrow accounting application for all of Northern California and serve as main liaison/SME (Subject Matter Expert) for all departments within company.

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior Business Systems Analyst
      • Jul 2000 - Mar 2001

      Served as lead on small-scale projects. Worked with Product Management and Product Development staff, customers and subject matter experts, to analyze and document business requirements. Developed system requirements (including XML), data flows and high-level technical specifications. Participated in product development (including design and development), as well as conducted research and presenting findings. Established and maintained effective working relationships, both internally and externally.

    • United States
    • Civic and Social Organizations
    • Sr. Project Mgr, Data Specialist, Business Analyst
      • Aug 1995 - Jul 2000

      Lead development of technical project specifications and procedural documentation for external users (client) and internal users (program analysts and operations). Served as technical liaison between internal departments, client staff, third party vendors and project application end-users by providing technical solutions in accordance with client business strategy. Oversaw continuation of quality of client database and project activities. Demonstrated proactive approach and supply decision-support answers to both internal and client business staffs.

Education

  • University of Missouri-Saint Louis
    Bachelor of Science (B.S.), Marketing & Education

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