Cherie Kellahan
Chief Marketing Officer Australia/New Zealand at Aramex Australia- Claim this Profile
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Bio
Tracy Fitzgerald
Cherie is a true standout - a CMO who consistently demonstrates a thoughtful and strategic approach to marketing. We have worked with Cherie for many years, supporting across a variety of Aramex’s strategic content needs and I have always admired how Cherie constantly thinks about the bigger picture while somehow also understanding the tiny nuances and needs of the immediate team. Cherie’s has a knack for communicating effectively with colleagues and team members at all levels and her approach to marketing is collaborative, decisive and integrated - always aligning to the bigger strategic picture. It’s a pleasure to work together.
Louise C.
It was a pleasure working alongside such a talented marketer. Cherie builds strong relationships, brings teams together and takes time to not only understand the business issue but the individual’s too. Through this she is able to make strong strategic decisions and plans. Her creativity in building solutions is second to none. An absolute gem.
Tracy Fitzgerald
Cherie is a true standout - a CMO who consistently demonstrates a thoughtful and strategic approach to marketing. We have worked with Cherie for many years, supporting across a variety of Aramex’s strategic content needs and I have always admired how Cherie constantly thinks about the bigger picture while somehow also understanding the tiny nuances and needs of the immediate team. Cherie’s has a knack for communicating effectively with colleagues and team members at all levels and her approach to marketing is collaborative, decisive and integrated - always aligning to the bigger strategic picture. It’s a pleasure to work together.
Louise C.
It was a pleasure working alongside such a talented marketer. Cherie builds strong relationships, brings teams together and takes time to not only understand the business issue but the individual’s too. Through this she is able to make strong strategic decisions and plans. Her creativity in building solutions is second to none. An absolute gem.
Tracy Fitzgerald
Cherie is a true standout - a CMO who consistently demonstrates a thoughtful and strategic approach to marketing. We have worked with Cherie for many years, supporting across a variety of Aramex’s strategic content needs and I have always admired how Cherie constantly thinks about the bigger picture while somehow also understanding the tiny nuances and needs of the immediate team. Cherie’s has a knack for communicating effectively with colleagues and team members at all levels and her approach to marketing is collaborative, decisive and integrated - always aligning to the bigger strategic picture. It’s a pleasure to work together.
Louise C.
It was a pleasure working alongside such a talented marketer. Cherie builds strong relationships, brings teams together and takes time to not only understand the business issue but the individual’s too. Through this she is able to make strong strategic decisions and plans. Her creativity in building solutions is second to none. An absolute gem.
Tracy Fitzgerald
Cherie is a true standout - a CMO who consistently demonstrates a thoughtful and strategic approach to marketing. We have worked with Cherie for many years, supporting across a variety of Aramex’s strategic content needs and I have always admired how Cherie constantly thinks about the bigger picture while somehow also understanding the tiny nuances and needs of the immediate team. Cherie’s has a knack for communicating effectively with colleagues and team members at all levels and her approach to marketing is collaborative, decisive and integrated - always aligning to the bigger strategic picture. It’s a pleasure to work together.
Louise C.
It was a pleasure working alongside such a talented marketer. Cherie builds strong relationships, brings teams together and takes time to not only understand the business issue but the individual’s too. Through this she is able to make strong strategic decisions and plans. Her creativity in building solutions is second to none. An absolute gem.
Experience
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Aramex Australia
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Australia
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Freight and Package Transportation
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1 - 100 Employee
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Chief Marketing Officer Australia/New Zealand
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Aug 2019 - Present
After successfully rebranding from Fastway Couriers to Aramex, a global brand, my focus is on leading the Australia/New Zealand Marketing team to deliver high-performance results. My purpose is to elevate Aramex in Oceania through a strategy that includes mass brand awareness (sports marketing sponsorships and strategic communications) and advertising plans targeted to priority customer segments. After successfully rebranding from Fastway Couriers to Aramex, a global brand, my focus is on leading the Australia/New Zealand Marketing team to deliver high-performance results. My purpose is to elevate Aramex in Oceania through a strategy that includes mass brand awareness (sports marketing sponsorships and strategic communications) and advertising plans targeted to priority customer segments.
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Marketing Lead
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Jul 2018 - Jul 2019
Responsible for reinventing the Marketing function, and leading the rebrand of Fastway Couriers to Aramex in the Oceania Region. Responsible for reinventing the Marketing function, and leading the rebrand of Fastway Couriers to Aramex in the Oceania Region.
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Brand and Communications Consultant
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Aug 2016 - Aug 2018
I created marketing and communications strategies and plans for a diverse group of clients, consulted on the repositioning of a well-known consumer brand, and generated product development initiatives to diversify a client’s product range. I created marketing and communications strategies and plans for a diverse group of clients, consulted on the repositioning of a well-known consumer brand, and generated product development initiatives to diversify a client’s product range.
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Thorn Group Limited
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Australia
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Financial Services
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1 - 100 Employee
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Senior Marketing Manager
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May 2014 - Nov 2016
Thorn Group is an ASX-listed company and leading provider of financial services in niche and consumer markets. I directed all advertising and communications activity for the flagship Radio Rentals brand. I created the foundational marketing plan for Thorn Business Finance and led the rebrand of CSA to Thorn Equipment Finance. I co-developed the communications strategy and plan during the period the Radio Rentals brand underwent an ASIC review. Thorn Group is an ASX-listed company and leading provider of financial services in niche and consumer markets. I directed all advertising and communications activity for the flagship Radio Rentals brand. I created the foundational marketing plan for Thorn Business Finance and led the rebrand of CSA to Thorn Equipment Finance. I co-developed the communications strategy and plan during the period the Radio Rentals brand underwent an ASIC review.
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Gwinganna Lifestyle Retreat
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Australia
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Wellness and Fitness Services
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1 - 100 Employee
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Creator of Online Wellness Program (JVP)
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Jul 2013 - May 2016
Gwinganna Wellness Retreat is an award-winning Australian lifestyle and wellness retreat. In a joint venture partnership, I identified an opportunity to deliver a value-add service to retreat guests. In partnership with the Gwinganna team, I conceptualised and developed Gwinganna Wellness at Home — a 10-week online program for retreat guests that delivered ongoing incremental revenue to the business. "Cherie is a person with vision and the expertise to create and develop new, profitable concepts for product ideation and extensions. She has the ability to see opportunities that others may miss." Tony De Leede Wellness Entrepreneur
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Founder & Creative Director
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Jun 2006 - Jan 2010
SW was a personal growth brand for professional women, providing development and connection opportunities via a monthly online magazine and in-person networking events. The brand attracted loyal members and premium sponsors including Domayne and Peugeot. Recognising the brand’s potential, News Limited committed seed funding to support growth, with the eventual goal of integrating the brand into the News Limited portfolio. SW was a personal growth brand for professional women, providing development and connection opportunities via a monthly online magazine and in-person networking events. The brand attracted loyal members and premium sponsors including Domayne and Peugeot. Recognising the brand’s potential, News Limited committed seed funding to support growth, with the eventual goal of integrating the brand into the News Limited portfolio.
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McDonald's
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1 - 100 Employee
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Marketing Manager
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Jan 1998 - May 2001
As Marketing Manager for McDonald’s Australia, I worked closely with 100 franchisees to drive profitable sales growth in 260 stores across the region. I pioneered and built a first-of-its-kind Local Area Marketing division, which expanded nationally and was adopted by all franchise partners in Australia. As Marketing Manager for McDonald’s Australia, I worked closely with 100 franchisees to drive profitable sales growth in 260 stores across the region. I pioneered and built a first-of-its-kind Local Area Marketing division, which expanded nationally and was adopted by all franchise partners in Australia.
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Community
