Experience

Water & Music

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Founder

  • Feb 2019 - Present

  Greater New York City Area Water & Music is a research and intelligence network for the new music business. Our mission is to make the music industry more innovative, cooperative, and transparent. We accomplish this through a social approach to knowledge exchange, building collaborative systems for music professionals to create, distribute, and discuss actionable, industry-leading insights. I founded the company in 2019 as a solo newsletter, and have since led and overseen its growth and expansion into a… Show more Water & Music is a research and intelligence network for the new music business. Our mission is to make the music industry more innovative, cooperative, and transparent. We accomplish this through a social approach to knowledge exchange, building collaborative systems for music professionals to create, distribute, and discuss actionable, industry-leading insights. I founded the company in 2019 as a solo newsletter, and have since led and overseen its growth and expansion into a multifaceted organization with: - An archive of 300+ articles and research reports on music-tech trends - A 2,000-member Discord community - A paid education and services arm focused on giving music-industry professionals the vocabulary and business acumen to better navigate tech innovation - A regular in-person events series, including our flagship Wavelengths Summit Show less



New York University

• Higher Education
• 700 & Above Employee

• Adjunct Professor

  • Jan 2021 - Dec 2021

  New York, United States I taught an undergraduate topics course on music and gaming (REMU-UT 1155) at NYU’s Clive Davis Institute of Recorded Music.



Seed Club

• Cayman Islands
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Member, Cohort 3

  • Sep 2021 - Nov 2021

  Selected through highly competitive process to take part in Cohort 3 of the Seed Club accelerator (https://seedclub.xyz/), which helps communities build their own social tokens. As part of the accelerator, I'm building a "research token" for my newsletter, Water & Music, that incentivizes collaboration, research and knowledge-sharing within our community of music and tech professionals.



Music Business Worldwide

• United Kingdom
• Internet Publishing
• 1 - 100 Employee

• Columnist

  • Aug 2018 - Mar 2020

  I wrote a regular column on music and tech for the MBW Review.



Billboard

• Kenya
• Printing Services

• Music & Tech Columnist

  • Jul 2017 - Oct 2019

  I write original, in-depth analyses on music-business news for both online and print. I have also contributed to several major Billboard print packages including the Power 100, Women in Music, Top Music Lawyers and Digital Power Players lists.

• Interim Editor, Billboard.biz

  • Oct 2017 - Dec 2017

  I edited, pitched and wrote daily news articles, interviews and features on the music business, and curated the daily Billboard.biz Bulletin.



Forbes

• Financial Services
• 1 - 100 Employee

• Media & Entertainment Contributor

  • Oct 2015 - Feb 2019

  I wrote a regular column about emerging trends, markets and deals in music and tech.

• Media & Entertainment Intern

  • May 2016 - Aug 2016

  Jersey City, NJ As a summer intern, I wrote a total of 21 original articles, two of which were selected as a Forbes Editor's Pick. I also contributed to key Media & Entertainment print packages in Forbes Magazine, including the Celebrity 100 and genre-specific Cash Kings lists: - Researched and computed valuations for 15 music celebrities, including Diplo, Blake Shelton and will.i.am. Combined proprietary formulas with data from Nielsen, Pollstar, Bandsintown and Songkick. - Wrote 8 celebrity bios… Show more As a summer intern, I wrote a total of 21 original articles, two of which were selected as a Forbes Editor's Pick. I also contributed to key Media & Entertainment print packages in Forbes Magazine, including the Celebrity 100 and genre-specific Cash Kings lists: - Researched and computed valuations for 15 music celebrities, including Diplo, Blake Shelton and will.i.am. Combined proprietary formulas with data from Nielsen, Pollstar, Bandsintown and Songkick. - Wrote 8 celebrity bios featured across 3 issues of Forbes Magazine. Other key projects and tasks: - Created and maintained a comprehensive, color-coded document of all Forbes Media & Entertainment lists, including the Celebrity 100, Cash Kings series and 30 Under 30 Music/Entertainment/Media. The doc is now used across multiple departments at Forbes. - Formal training in fact-checking; fact-checked Celebrity 100 and Most Innovative Companies lists. - Took over Twitter/Tweetdeck management as needed.

• Researcher, Membership Puzzle Project

  • Mar 2018 - Dec 2018

  Greater New York City Area The Membership Puzzle Project is a special research project within the Arthur L. Carter Journalism Institute at NYU dedicated to studying how news organizations are diversifying their revenue and optimizing for trust, with a particular focus on membership programs. As part of MPP, I conducted research on media participation models and on what the music industry's digital transition -- particularly the rise of streaming services like Spotify and crowdfunding sites like Kickstarter and… Show more The Membership Puzzle Project is a special research project within the Arthur L. Carter Journalism Institute at NYU dedicated to studying how news organizations are diversifying their revenue and optimizing for trust, with a particular focus on membership programs. As part of MPP, I conducted research on media participation models and on what the music industry's digital transition -- particularly the rise of streaming services like Spotify and crowdfunding sites like Kickstarter and Patreon -- could teach news organizations, when it comes to building sustainable membership models that foster belonging, participation and trust with users. Show less



Ticketmaster

• United States
• Entertainment Providers
• 700 & Above Employee

• Product and Distribution Marketing Intern

  • Jun 2017 - Aug 2017

  Greater Los Angeles Area - Analyzed and monitored performance of Ticketmaster's native API integration with Facebook, consolidating multiple data sources including Impact Radius, Google Analytics and Facebook click data. Insights informed product changes such as inclusion of resale inventory and notification optimization across the sales cycle of an event. - Conducted performance study for 170 active partners across Ticketmaster's Affiliate Program. Provided recommendations to Distributed Commerce team on key… Show more - Analyzed and monitored performance of Ticketmaster's native API integration with Facebook, consolidating multiple data sources including Impact Radius, Google Analytics and Facebook click data. Insights informed product changes such as inclusion of resale inventory and notification optimization across the sales cycle of an event. - Conducted performance study for 170 active partners across Ticketmaster's Affiliate Program. Provided recommendations to Distributed Commerce team on key channels and opportunities for organic growth in resale and last-minute ticketing. - Edited Ticketmaster's Standard Affiliate Agreement to improve flow, readability and friendliness to entrepreneurs. Reduced overall length of the agreement by 40%. - As part of the Ticketmaster Intern Hackathon, designed UI for a bot that could automatically validate Ticketmaster events prior to an onsale, in collaboration with three other interns; later collaborated with the Event Operations team to develop our demo into a fully functional internal tool for the company. Show less



3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise

• Researcher and Fact Checker

  • Jan 2017 - Apr 2017

  Fact-checked copy for the entirety of Forbes Senior Editor Zack Greenburg's book "3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise."



Jamplify

• Technology, Information and Internet

• Account Management Intern

  • Jan 2016 - May 2016

  Greater New York City Area - Oversaw ticket sales tracking for 30 high-profile client tours for CAA, ICM and other major booking agencies. Interfaced with 70+ promoters on a daily basis to ensure timely, accurate ticket count collection as well as superior customer experience with Jamplify. - Identified 6 new market opportunities for comedy in the US by analyzing sales trends for Jamplify's clients along with public data from Pollstar and SeatGeek. - Compiled tour recap reports for Jamplify clients, including… Show more - Oversaw ticket sales tracking for 30 high-profile client tours for CAA, ICM and other major booking agencies. Interfaced with 70+ promoters on a daily basis to ensure timely, accurate ticket count collection as well as superior customer experience with Jamplify. - Identified 6 new market opportunities for comedy in the US by analyzing sales trends for Jamplify's clients along with public data from Pollstar and SeatGeek. - Compiled tour recap reports for Jamplify clients, including artist-level analyses on top walk-up markets and comparisons to venue sales averages. - Wrote blog posts on Live Intel and Show Forecasts features. - Helped brainstorm short- and long-term strategy in close collaboration with Jamplify team. Show less



Harvard Business School

• United States
• Higher Education
• 700 & Above Employee

• Research Fellow

  • Jun 2015 - Sep 2015

  One of 17 undergraduates selected to participate in highly competitive Program for Research in Markets and Organizations (PRIMO) at Harvard Business School. Worked under Professor Karim Lakhani and HBS Digital Initiative team on project "Music and Media: Surviving, Transforming and Thriving in the Digital Age" to identify new skills, capabilities, business models and opportunities for innovation in the music industry. - Visualized and briefed music-industry financial data at both company… Show more One of 17 undergraduates selected to participate in highly competitive Program for Research in Markets and Organizations (PRIMO) at Harvard Business School. Worked under Professor Karim Lakhani and HBS Digital Initiative team on project "Music and Media: Surviving, Transforming and Thriving in the Digital Age" to identify new skills, capabilities, business models and opportunities for innovation in the music industry. - Visualized and briefed music-industry financial data at both company and artist levels. - Conducted and analyzed interviews with 25+ industry representatives, including independent artists, startup founders/CEOS, activists and employees at both indie and major labels. - Brainstormed and developed case studies examining independent artists' digital and social strategies. - Builded and leveraged external network as face of HBS Digital Initiative for the music community at large. Show less



The Harvard Crimson

• Newspaper Publishing
• 1 - 100 Employee

• Arts Columnist

  • Feb 2015 - May 2015

  Wrote biweekly arts column exploring and encouraging interdisciplinary collaboration in the arts at Harvard. Each post matched and profiled two different Harvard student-artists together based on a shared artistic belief, whether about the creative process, about the purpose of art, or about the unique nature of the Harvard arts scene. Posts here: http://www.thecrimson.com/column/artistic-matchmaker/



Interscope Records

• Musicians
• 500 - 600 Employee

• Artists & Repertoire (A&R) Intern

  • Jan 2015 - Jan 2015

  Selected through highly competitive Harvardwood 101 program. - Wrote press release of Salda's remix of Episode's "Hold On" for indie music blog Kick Kick Snare. - Researched and compiled databases of notable music producers, songwriters, and social media influencers. - Drafted emails to renowned producers and songwriters for collaboration requests with newly-signed Interscope artist DJ Snake.