Experience

AdvantaClean

• United States
• Environmental Services
• 100 - 200 Employee

• Marketing / Strategy / Consumer Insights

  • Aug 2012 - Present

  Built successful $1.5M+ franchise from the ground up. Successfully sold business to $17B privately owned company to be used as their operations flagship & training center. Respected leader serving 2 terms on the Franchise Advisory Council collaborating with other business owners and the franchisor. Built successful $1.5M+ franchise from the ground up. Successfully sold business to $17B privately owned company to be used as their operations flagship & training center. Respected leader serving 2 terms on the Franchise Advisory Council collaborating with other business owners and the franchisor.



General Motors

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Assistant Marketing Manager - Oldsmobile

  • 1997 - 1999

  Launched the Oldsmobile Aurora. Designed and conducted market research on product and marketing strategy.Worked with our advertising agency and other partners to produce marketing materials.Collaborated with launch team on product execution and all aspects of the launch.Second largest press attendance in history at the The New York Auto Show.

• Brand Marketing Analyst - Pontiac

  • 1996 - 1997

  Bonneville marketing analyst.Facilitated brand strategy development for Pontiac Division with the senior leadership team.

• Corporate Research

  • 1992 - 1996

  Specialized in brand segmentation.Collaborated with Divisions in future vehicle planning.

• Forecasting Analyst

  • 1988 - 1992

  Researched, analyzed and presented short term sales and economic indicators to executive management and division representatives.