Experience

The Bay Academy

• China
• Education Administration Programs
• 1 - 100 Employee

• Admission Communications & Marketing Manager

  • Dec 2020 - Present

  Take Lead for the School Marketing, Admission & Registrar team. Plan annual School year Marketing & Media communication Budget. Host Admission & Marketing events,Education Seminar.Maintain KOL/Influencer marketing communication relationship. Take Lead for the School Marketing, Admission & Registrar team. Plan annual School year Marketing & Media communication Budget. Host Admission & Marketing events,Education Seminar.Maintain KOL/Influencer marketing communication relationship.



PacificPine Sports

• Hong Kong
• Education Administration Programs
• 1 - 100 Employee

• Digital Media & Public Relations Director

  • Jun 2019 - Dec 2020

  Managed a team responsible for establishing Leads & corporate image through a strategic marketing plan (PGA and Five-star sports) · Directly responsible for building Leads mini app (PGA and Five-star sports) · PGA and Five-star Financing Press release and general public relations in Mainland.PGA indoor Golf center marketing· Online media planning and offline events · Digital new media strategic planning and managing(wechat, tiktok, wechat channel etc) · International school Summer Camp & ASA Marketing promotion



学无国界 myOffer

• Branding and PR Director

  • Sep 2018 - Jun 2019

  Directly responsible for building startup company brand · CEO public image management and general public relations· Company B-series funding press conference planning and execution · Company crisis management solving plan and online negative review censorship· Digital new media content review· Company brand positioning refine myOffer brand identity, VI ,slogan· Company branding guideline Directly responsible for building startup company brand · CEO public image management and general public relations· Company B-series funding press conference planning and execution · Company crisis management solving plan and online negative review censorship· Digital new media content review· Company brand positioning refine myOffer brand identity, VI ,slogan· Company branding guideline



Hinabian (海那边 ) 互联网海外服务平台

• Marketing Director

  • May 2015 - Sep 2018

  Managed a team responsible for establishing corporate image through a strategic marketing plan · Directly responsible for building startup company brand · CEO public image management and general public relations.· APP promotion (Online media planning and offline events)· Business development and outreach to related industries (finance, banking, higher education)· Digital new media content review· Media buying & planning Market Analysis· Overseas immigration & housing service industry· Target audience online behavior analysis



Watsons China

• Retail
• 200 - 300 Employee

• Marketing officer

  • Apr 2011 - Jan 2015

  Watons online campaign communication (HWB, APP)· Watsons’ offcial digital platform communication development· Daily communication with Agency & Media· Online co-branding event planning (co-brand with supplier, e.g P&G , Loreal)Work involvement· Watsons’ competitors & suppliers’ digital platform data analysisAchievement· Understanding digital marketing through brand & business angle· Work closely with trading & supplier brand, gain deep insight on otherbrands’ digital communication· Familar with offcial digital platform execution, and leverage the powerof SNS.· Develop great organising & planning skill by leading individual project



AdChina

• China
• Technology, Information and Internet
• 100 - 200 Employee

• Media Planner

  • Sep 2009 - Mar 2011

  • Understanding China’s digital trend and consumer’s online behaivor• Strategic planning for online campaign• Analyse campaign report and brand survey & research• Assist campaign executionachievement• Communication skill improved, objectively explain the digital trend and give profession suggestion on how to effectively reach consumer online• Mainly focus on female & FMCG campaign, have well understanding on the FMCG market; receive deep insight to Chinese Internet user & consumer• Well research studies, received most updated information on digital trend (Nielsen/DCCI/ CNNIC/MillwardBrown), and well apply to strategic planning• Understanding how traditional media works(TV), effectively integrate them with digital media in order to comprehensively reach consumers (TV + Internet)• Undated with SNS media, get deep insight into how epr works within sns networks