Experience

Bytedance Inc. | 今日头条
• Global PR Manager

  • Dec 2016 - Present


Wish Wood Holdings Limited

• China
• Technology, Information and Internet
• 1 - 100 Employee

• Operations

  • Jan 2016 - Aug 2016

  - Develop the internationalization documents of Rush - Build a matrix of SNS accounts for publicity including Medium, Facebook Page, Twitter, LinkedIn Company Page, Product Hunt, CrunchBase - Formulate a content marketing strategy for Rush to present it as an efficient working communication platform - Executed projects pertaining to product operation, including EDM, Weibo, Blog, Website, AppStore, and User Guide - Create Rush Writing Style Guide and review marketing documents to comply with it - Optimize the efficacy of communication based on SEO and ASO results - Reach out to seed users from home and abroad Show less



Linksus Media Communication Group

• Account Manager

  • Aug 2015 - Dec 2015

  - Pitch communication schemes at potential clients, specializing in brand positioning and entrepreneur image construction - Formulate and execute the communication plan for the launch of Monster Hunter Online of Tencent IEG - Conduct off-line campaigns for clients and generate content on social media subsequently - Pitch communication schemes at potential clients, specializing in brand positioning and entrepreneur image construction - Formulate and execute the communication plan for the launch of Monster Hunter Online of Tencent IEG - Conduct off-line campaigns for clients and generate content on social media subsequently



NetEase

• France
• Software Development
• 1 - 100 Employee

• Senior PR Specialist

  • Mar 2015 - Jul 2015

  - Develop and implement a communications strategy to pitch NetEase Cloud Music at young music-lovers - Build brand equity for NetEase Cloud Music via creating internet-based advertorials - Monitor mainstream and social media to identify potential issues - Devise crisis communication plans - Develop and implement a communications strategy to pitch NetEase Cloud Music at young music-lovers - Build brand equity for NetEase Cloud Music via creating internet-based advertorials - Monitor mainstream and social media to identify potential issues - Devise crisis communication plans



Southern Metropolis Daily

• Media Production
• 1 - 100 Employee

• Journalist

  • Jul 2010 - Feb 2015

  - Cover several beats including social, legal and current affairs - Explore news sources through social-network channels beyond conventional wisdom - Collaborate with other organisations to launch campaigns on social issues - Conduct social media campaigns and monitor the official Weibo Account of Southern Metropolis Daily Guangzhou Department - Publish several reports on How Taobao influence average Chinese on Manager-magazine online during an 3-month exchange program in Germany in 2014 Show less