Chengli Wu
CMO & Business Development Head at Red Planet Mining- Claim this Profile
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Bio
Credentials
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German Language A2
HujiangSep, 2017- Oct, 2024 -
CTCSOL Certificate for Teachers of Chinese to Speakers of Other Languages
孔子学院(北京)远程教育技术中心有限公司Jul, 2018- Oct, 2024
Experience
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Red Planet Mining
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Technology, Information and Internet
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1 - 100 Employee
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CMO & Business Development Head
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Feb 2022 - Present
Head of Marketing (and business development lead) for Red Planet Technologies Group Inc., a bitcoin mining and high performance computing start-up based in the USA with operations globally (UK, HK, China, Malaysia). Design and management of end-to-end digital marketing strategy for the business (Telegram, Instagram, LinkedIn, Facebook, Twitter, Discord, Slack). Business development and client relationship management (server equipment supply and server hosting: incoming enquiries, price quotation, shipment, logistics). Social media promotion campaigns and content development. Ad hoc duties across the business (travelling to events, financial planning, strategy & operations management) Research and business expansion proposals across NFT, DeFi, energy industry and other related spaces. Show less
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Founder
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Aug 2014 - Present
B2B & B2C ecommerce store selling women’s clothing and accessories. - End-to-end operational & financial management - Product selection & sourcing, supplier relationship mgt., stock control - Sales & customer-buyer relations, account building & mgt., after-sales - Logistics, shipping & product import-export - Full digital marketing, SEO analytics and online ad. promotional campaigns for products & the business. B2B & B2C ecommerce store selling women’s clothing and accessories. - End-to-end operational & financial management - Product selection & sourcing, supplier relationship mgt., stock control - Sales & customer-buyer relations, account building & mgt., after-sales - Logistics, shipping & product import-export - Full digital marketing, SEO analytics and online ad. promotional campaigns for products & the business.
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Muzible
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India
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Music NFT Project- Advisor & Consultant
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Jul 2021 - Apr 2022
Advisor and consultant to Muzible.com, top 3 European Music NFT startup and Web 3.0 platform, monetising creative output for musicians and artists worldwide! End-to-end management of social media channels (Telegram, Twitter, Discord, Slack) - 1800 Telegram channel active users, Twitter 1200 active followers. Marketing research strategy development and implementation. Influencer relationship marketing (outreach, business development). Content development and posting. Keyword analytics and performance metric reporting Origination and management of China, HK, Macau and Taiwan strategic partnerships. Show less
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Studio Director and Executive Producer
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Jul 2018 - Aug 2020
Producing commercial print & digital advertisements, assembling & managing operations for Shanghai-based advertising production house - B2B sales, business development & key advertising account mgt. - Full production (& assembly of resources) for print & digital ad. productions - Print advertising photo shooting operations management (coordination of persons, equipment, materials/props) - Full client management (fashion, food & beverage, electronics, technology industries) - General budgeting & presentation Show less
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Senior Marketing Director (TV, Media & Education)
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Aug 2016 - Dec 2017
Project leader for education investment firm, inspiring young children to become journalists and be more interested in TV & Media industries. - End to end business development and customer acquisition (kindergarten age children across Kunming, Changsha and Hangzhou cities) - Designing and executing marketing & sales funnel strategy (business development with kindergarten management as key user growth channel). Ability to develop business in new regions and explore customers - Customer Relationship Management - Ability to visit, negotiate and persuade face-to-face with target customer organisations, communicate one-to-one with individual target customers, ensure high levels of project popularity and obtain feedback from customers to improve products - Full management of 13 direct employee reports, motivating & fostering a positive attitude to company objectives, drive KPI achievement across the team - Directly reported to the CEO, providing daily and weekly team KPI reports - Manage the arrangement of 4 live event sales 2 days a week, assigning staff stations, equipment preparation and sales performance allocation - Planning of small and large scale TV shows & live events, on-site control, process direction. Ability to sign and negotiate orders on site and assist subordinates in order generation. Show less
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Kunming TV Station
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China
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Broadcast Media Production and Distribution
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TV Journalist & Reporter-Editor
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Jul 2014 - Jul 2016
Senior Reporter-Editor & Journalist for local Kunming TV station, broadcast regionally & throughout China. Received two promotions over two years. - Live TV news reporting & interviews, covering all topics of regional importance - Full production (content design & planning, on-site video shooting, interviewing, editing, voice & overdubbing) of recorded & live feature TV news segments and programmes - Program set and studio management & coordination (camerapersons, interviewees, guests, hosts) - End to end TV ad campaign production for station sponsors - Management of two direct reports (junior supporting journalists) Show less
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Education
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Strathclyde Business School
Master's degree, International Marketing -
湖北民族学院科技学院
Bachelor of Arts - BA, Journalism of Broadcast and Television -
confucius institute headquarters
CTCSOL Certificate, Chinese language teacher for foreigners
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