Sheny Lin

Associate Product Manager at Product Management @ Illinois
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Contact Information
us****@****om
(386) 825-5501
Location
Urbana-Champaign Area, US
Languages
  • English Professional working proficiency
  • Chinese Native or bilingual proficiency
Skills

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Bio

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Credentials

  • Agile at Work: Building Your Agile Team
    LinkedIn Learning 2
    Mar, 2022
    - Nov, 2024
  • Iterable Academy
    Iterable
    May, 2020
    - Nov, 2024
  • Uber Analytics Test Online Course
    Udemy
    Nov, 2019
    - Nov, 2024
  • Core IRB Training
    CITI Program
    Mar, 2022
    - Nov, 2024
  • Social and Behavioral Responsible Conduct of Research Course 1.
    CITI Program
    Mar, 2022
    - Nov, 2024

Experience

  • Product Management @ Illinois
    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Associate Product Manager
      • Jan 2022 - Present

      - Transform ideas into actionable plans, such as building feature matrix tables and user personas.- Conduct preliminary UX research such as semi-structured user interviews to identify the user journey and their needs. - Transform ideas into actionable plans, such as building feature matrix tables and user personas.- Conduct preliminary UX research such as semi-structured user interviews to identify the user journey and their needs.

  • University of Illinois Urbana-Champaign
    • United States
    • Higher Education
    • 700 & Above Employee
    • User Experience Researcher
      • Aug 2021 - Feb 2022

      Research project: Usability testing of the cataloging software Libib (Spring 2022)- Conduct usability testing on a cataloging application “Libib” to access its usability.- Conduct a cognitive walkthrough on application to identify the potential usability issues. Research project: Usability testing of the cataloging software Libib (Spring 2022)- Conduct usability testing on a cataloging application “Libib” to access its usability.- Conduct a cognitive walkthrough on application to identify the potential usability issues.

  • Ematic Solutions
    • Singapore
    • Business Consulting and Services
    • 100 - 200 Employee
    • Customer Success Manager
      • Nov 2019 - Oct 2020

      • Acted as the consultant between the customer and the engineering team to implement SaaS. • Identified customer’s needs and business development opportunities. • Analyzed product performance to optimize customer’s MarTech tool portfolio according to their business goal. • Provided insight in eCommerce trend and MarTech tool implementation. • Acted as the consultant between the customer and the engineering team to implement SaaS. • Identified customer’s needs and business development opportunities. • Analyzed product performance to optimize customer’s MarTech tool portfolio according to their business goal. • Provided insight in eCommerce trend and MarTech tool implementation.

  • ALPHA Networks Inc. 明泰科技
    • Taiwan
    • Computer Networking Products
    • 100 - 200 Employee
    • Project Manager
      • Sep 2018 - Aug 2019

      • Led a cross-functional engineering team to build IoT/Digital Multimedia system integration products. • Developed and managed product development and project schedules with team members. • Executed product management and maintained positive communications with internal and external stakeholders. • Identified risks and facilitated conflict resolution, setting and managing schedules and milestones. • Led a cross-functional engineering team to build IoT/Digital Multimedia system integration products. • Developed and managed product development and project schedules with team members. • Executed product management and maintained positive communications with internal and external stakeholders. • Identified risks and facilitated conflict resolution, setting and managing schedules and milestones.

  • National Chiao Tung University
    • Taiwan
    • Higher Education
    • 700 & Above Employee
    • Graduate Research Assistant
      • Jan 2016 - Aug 2018

      Analyzed interactive advertising technology and social media marketing trends to develop frameworks for measurement strategies for digital marketing. Developed research instruments to measure effectiveness of advertising. Conducted experimental design and survey using SurveyMonkey and Qualtrics. Experiments involved research participant recruitment, selecting matched groups of subjects, giving the different treatments, and checking for differences in group responses. Literature review on the following topics: - Social Media Marketing/Digital Communication Platforms/SNS Advertising- Social TV Application and Multi-Screen Advertising/Product Placement- Social media Influencer/Live-Streaming/eWOM/UGC/Earned Media/Image-sharing SNSs- Augmented Reality/Virtual Reality and User Experience- eCommerce/Online marketing/Mobile Advertising- In-Game Advertising/Advergames

    • Graduate Teaching Assistant
      • Sep 2015 - Jan 2016

      Course: Media Strategy and Planning: Advertising & Public RelationsFacilitated the class discussion and assisted the lecturer in setting up equipment, preparing course materials.

  • Michigan State University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Visiting Researcher
      • Jun 2017 - Nov 2017

      Research Project: Analysis of Social Media Marketing Strategies—Native Ads on Instagram; Conference paper: The effects of brand familiarity in native and traditional advertising mobile videos on brand attitudes, memory, and purchase intention. Third Author. Paper presented at the 69th Annual Conference of the International Communication Conference, Washington, D.C., USA in 2019• Initiated marketing research on new marketing strategies in social media by studying business cases and reviewing literature in related field.• Worked closely with research team to explore the best survey instrument to gauge the effectiveness of native ad.• Designed and launched a survey questionnaire and collected primary data through Qualtrics. • Analyzed data collected from the survey to develop stimulus materials for the online experiment. • Acted as liaison between MSU and NCTU to establish cooperative partnership for cross-culture research.

  • dentsu
    • Japan
    • Advertising Services
    • 700 & Above Employee
    • Summer Intern
      • Aug 2016 - Aug 2016

      Conducted a competitive analysis to develop the market segmentation and brand positioning. Recommended a media plan to identify new market opportunities. Identified current market landscape by analyzing the marketing mix and the media plans. Initiated marketing research to evaluate digital media marketing strategies and media economics in current Taiwan market through online news coverage and websites. Collaborated with creative team to develop innovative copywriting and commercial scripts. Reviewed the report with the marketing supervisor to determine what improvements should be made to boost sales.• Signature Projects- Laundry Detergent: Market Segmentation & Positioning/Media Planning - Hair Dye Products: Brand Positioning and Consumer Insight- Maxi Pads: Brand Promotion/Pricing Strategies/Distribution Strategies- Live Streaming Platforms: Media Planning & New Business Opportunities - EasyCard: Creativity in Advertising & Copywriting

  • Hakuhodo Inc.
    • Japan
    • Advertising Services
    • 700 & Above Employee
    • Summer Intern
      • Jul 2016 - Jul 2016

      Worked with a team to conduct an in-depth qualitative consumer research for Android phone by interviewing and analyzing secondary data of potential consumers. Found important consumer insights, following by product marketing execution plans reported to the general manager. Developed the new communication strategies collaboratively with creative team for a brand promotion plan.• Signature Projects- Smartphones: Brand Positioning/Consumer Insight/Media Planning- Hair Products: Consumer Insight/Persuasive Strategies/Creativity in Advertising

  • cacaFly 聖洋科技
    • Taiwan
    • Advertising Services
    • 1 - 100 Employee
    • Summer Intern
      • Sep 2015 - Sep 2015

      Provided support to the system management department through tasks such as data entry and database management. Assisted department in sorting out data via Excel in an user-friendly format. Managed database to track customer relationship and sales performance. Provided support to the system management department through tasks such as data entry and database management. Assisted department in sorting out data via Excel in an user-friendly format. Managed database to track customer relationship and sales performance.

  • CSR-TAIWAN Summit Brand Marketing Company
    • Summer Intern
      • Jul 2013 - Aug 2013

      CSR-TAIWAN Summit Brand Marketing Company is a boutique full-service marketing and PR agency for event marketing.Developed clients by telemarketing over the phone; provided support on PR practices. Prepared presentation slides and brainstormed with the event coordinator to create appealing copies for event promotion.Signature ProjectsJazz Music Concert: Telemarketing & Client Development/Event MarketingJazz Music Festival: Creativity in Advertising & Copywriting/Event PromotionPuppet Theatre Museum: Presentation Preparation

Education

  • University of Illinois at Urbana-Champaign
    Master of Science - MS, Information Management / Information Sciences
    2021 - 2023
  • National Chiao Tung University
    Master of Arts - MA, Communication & Technology
    2015 - 2018
  • National Taiwan Normal University
    Bachelor's degree, Chinese Language and Literature
    2009 - 2014

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