Frank Cheng
Business Director, Asia at Crimtan - Intelligent Lifecycle Marketing- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
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Arabic Limited working proficiency
Topline Score
Bio
LinkedIn User
Frank is without doubt the most knowledgeable and adaptable digital media professional I’ve ever had the pleasure of working with. I was a client of Frank’s at Kayak, and continued to work with him when he made the move to Sojern; Such is his ability to cultivate meaningful long lasting partnerships under any brand. On the back of the successful partnerships we built together, Frank and I have become friends - so much so that he attended my wedding. A greater indication than this of Frank’s professional ability and personal character would be impossible to articulate.
Katy (Gallagher) Gill
Frank is a seasoned digital media executive that has the ability to cultivate new partnerships and grow existing ones. He was motivated by achieving targets. He is a strategic thinker, taking into consideration specific factors that would impact the evolution of a region or account. Frank is a team player and very engaged within the internal organization; he often raised his hand to participate in company councils and boards, he is a true team player. It was energising to work with Frank due to his passion passion for: digital media, travel advertising and technology.
LinkedIn User
Frank is without doubt the most knowledgeable and adaptable digital media professional I’ve ever had the pleasure of working with. I was a client of Frank’s at Kayak, and continued to work with him when he made the move to Sojern; Such is his ability to cultivate meaningful long lasting partnerships under any brand. On the back of the successful partnerships we built together, Frank and I have become friends - so much so that he attended my wedding. A greater indication than this of Frank’s professional ability and personal character would be impossible to articulate.
Katy (Gallagher) Gill
Frank is a seasoned digital media executive that has the ability to cultivate new partnerships and grow existing ones. He was motivated by achieving targets. He is a strategic thinker, taking into consideration specific factors that would impact the evolution of a region or account. Frank is a team player and very engaged within the internal organization; he often raised his hand to participate in company councils and boards, he is a true team player. It was energising to work with Frank due to his passion passion for: digital media, travel advertising and technology.
LinkedIn User
Frank is without doubt the most knowledgeable and adaptable digital media professional I’ve ever had the pleasure of working with. I was a client of Frank’s at Kayak, and continued to work with him when he made the move to Sojern; Such is his ability to cultivate meaningful long lasting partnerships under any brand. On the back of the successful partnerships we built together, Frank and I have become friends - so much so that he attended my wedding. A greater indication than this of Frank’s professional ability and personal character would be impossible to articulate.
Katy (Gallagher) Gill
Frank is a seasoned digital media executive that has the ability to cultivate new partnerships and grow existing ones. He was motivated by achieving targets. He is a strategic thinker, taking into consideration specific factors that would impact the evolution of a region or account. Frank is a team player and very engaged within the internal organization; he often raised his hand to participate in company councils and boards, he is a true team player. It was energising to work with Frank due to his passion passion for: digital media, travel advertising and technology.
LinkedIn User
Frank is without doubt the most knowledgeable and adaptable digital media professional I’ve ever had the pleasure of working with. I was a client of Frank’s at Kayak, and continued to work with him when he made the move to Sojern; Such is his ability to cultivate meaningful long lasting partnerships under any brand. On the back of the successful partnerships we built together, Frank and I have become friends - so much so that he attended my wedding. A greater indication than this of Frank’s professional ability and personal character would be impossible to articulate.
Katy (Gallagher) Gill
Frank is a seasoned digital media executive that has the ability to cultivate new partnerships and grow existing ones. He was motivated by achieving targets. He is a strategic thinker, taking into consideration specific factors that would impact the evolution of a region or account. Frank is a team player and very engaged within the internal organization; he often raised his hand to participate in company councils and boards, he is a true team player. It was energising to work with Frank due to his passion passion for: digital media, travel advertising and technology.
Experience
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Crimtan
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Business Director, Asia
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May 2021 - Present
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Sojern
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United States
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Hospitality
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400 - 500 Employee
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Senior Sales Manager, APAC
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Apr 2019 - Apr 2021
- Managing and growing Sojern's programmatic and social book of business across North Asia (Hong Kong, Taiwan, China, Japan, Korea) - Prospecting, and educating new partners on travel data utilization for both branding and performance programmatic campaigns - Collaborate cross-functionally with Sojern’s global teams to develop innovative strategies that address marketers' goals - Working with both international and local digital agencies in campaign set up, pixel placements, tracking, optimizations and opportunities to scale up market spend while continue to hit clients’ KPIs - Develop and execute quarterly plans and business reviews that align with said strategy, address marketers' needs/pain points and include a customized product mix to meet clients' objectives - Supporting Sojern’s Greater China marketing efforts – providing in-market feedback, recommendations, marketing product translation to both Traditional and Simplified Chinese - Current Key Accounts: Cathay Pacific, HK Express, Hong Kong Disneyland, Sands China Group, Qantas HK, Japan Airlines Greater China, Singapore Airlines North Asia, Tokyo Disneyland, Eva Air, IHG North Asia Show less
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KAYAK
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United States
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Technology, Information and Internet
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700 & Above Employee
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Media Solutions & Sales Manager, APAC
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Jan 2017 - Apr 2019
Manage APAC Sales and Account Management Team.Look after APAC airline/hotel/ad agency relationships, with a focus on Greater China.
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Account Manager | APAC
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Mar 2016 - Jan 2017
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Mozaic Media + Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Project Manager
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Oct 2012 - May 2013
•Work closely with clients to develop digital marketing strategies and direct the execution of initiatives •Work closely with clients to develop digital marketing strategies and direct the execution of initiatives
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Los Angeles Consular Corps
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Los Angeles, CA
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Communication Manager
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Oct 2011 - Jul 2012
A non-profit corporation formed for the purpose of fostering and promoting an esprit de corps amongst our members; promoting and fostering goodwill, friendly relations, and cooperation between our countries and United States Federal, State, and local governmental authorities. Whenever more than one Consul is posted to a community, there is formed a collective body known as a Consular Corps. A non-profit corporation formed for the purpose of fostering and promoting an esprit de corps amongst our members; promoting and fostering goodwill, friendly relations, and cooperation between our countries and United States Federal, State, and local governmental authorities. Whenever more than one Consul is posted to a community, there is formed a collective body known as a Consular Corps.
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interTrend Communications, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Media Planner
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Feb 2011 - Aug 2011
•Main planner for the 2011 AT&T and T-mobile merger campaign with 30+ Asian American Media. •Developed strategic 360° media plans (print, radio, television, out-of-home, interactive – social/paid media, and experiential) based on clients’ objectives. •Tracked and analyzed competitor activity in the market using Competitrack. •Controlled and managed campaign budgets by providing monthly recaps, maintained market flowchart, and reconciled billing discrepancies. •Competitive analysis, plan optimization/analysis, contract negotiation. Show less
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TATTOO STRATEGY
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United States
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Advertising Services
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1 - 100 Employee
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Assistant Project Manager
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Oct 2009 - Feb 2010
Key accounts: W magazine, Starbucks, CNN online, StarCity Casino and TXU Energy. Key accounts: W magazine, Starbucks, CNN online, StarCity Casino and TXU Energy.
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J. Walter Thompson Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Assistant Planner
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Jan 2008 - Jun 2008
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Education
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2011 - 2013
University of Southern California
Master of Public Diplomacy, Public Diplomacy -
2007 - 2008
The American University in Cairo
Arab Media Study | Arabic Language Study -
2004 - 2008
University of California San Diego
BA, Communication
Community
